2. Nsi: page 6
• Terms:
• Social Media platforms: An online place of
distribution of stories, videos and images where
others can communicate globally.
• Crowd Sourcing: In which audiences piece together
bits of information into a larger narrative
3. • Key Concepts:
• Social media has ushered into an era where
communication is visual tracking in large amounts
of data. In other words, it made communication
among human beings a lot easier especially when
they are far away.
• Because of the raise of social media, it raises legal
and ethical issues.
4. Johana: page 7
Social Media Concept and Theories:
• Key Terms:
• Crowdsourcing: social networks allow individuals to interact
in real time.
• Storytelling: a fundamental concept in journalism and
media communication. Storytelling techniques, including
the use of narrative, drive interest in content. It is a method
used to gathering, filtering, generating and distributing
information within a social network.
• Platforms: online sites that offer various social media
services.
5. • Key Concepts:
• People are networked together engaging in interpersonal and
mediated communication.
• Crowdsourcing and storytelling help people put together bits and
pieces of information distributed by different social media sites to form
a larger narrative.
• Social Media has changed the way the weather is shared and reached.
Many rural areas in the US where it was hard to read and get accurate
weather reports is now possible because people share pictures and
information via social media. Meteorologists then analyze the
information and can give real time updated weather reports. Even
though meteorologists find social media extremely helpful and a great
way to communicate they prefer their audience gets the actual weather
from weather apps rather than using facebook or twitter.
6. Jordan: Page 8 - 9
• Key Terms:
• Uses and Gratifications - A research perspective emphasizing active audience
participation.
• Sentiment analysis - Computer and human coding for positive, neutral and
negative comments.
• Gatekeepers - Those who perform a traditional news editorial function of story
selection.
• Tactics - Strategic PR campaigns devise a set of tactics used to achieve
communication goals. For example if a campaign is designed to raise
awareness about an issue a tactic may be to create a YouTube video that can
be shared by bloggers.
7. • Key Concepts:
• When it comes to uses and gratification, we know that
media users select content and use it with expectations
in mind.
• Advertisers and marketers were some of the first to
discover social media as a way to inexpensively reach
large numbers of people with their messages.
• These tactics are planned real-time opportunities to
engage in social media during large events.
