The document discusses sense-making for digital products. It explains that sense-making involves developing a plausible understanding or "map" of a shifting situation, testing that map with others through discussion and action, and refining or abandoning the map based on its credibility. Sense-making principles include using many types of data from different sources, collaborating, modeling and prototyping ideas, and learning from experiments. The document emphasizes that sense-making is a process and that design can be a powerful tool for sense-making.

1. Sense-­making
for
digital
products
Johanna
Kollmann
~
@johannakoll
UX
Lausanne
2015
Photo by Taro Taylor https://flic.kr/p/b3dga

2. Photo by Pison Jaujip https://flic.kr/p/b8qdYV
1

3. “A
mental
model
is
an
explanation
of
someone's
thought
process
about
how
something
works
in
the
real
world.
!
It
is
a
representation
of
the
surrounding
world,
the
relationships
between
its
various
parts
and
a
person's
intuitive
perception
about
his
or
her
own
acts
and
their
consequences.
!
Mental
models
can
help
shape
behaviour
and
set
an
approach
to
solving
problems
and
doing
tasks.”
Mental
model
Indi
Young
-­‐
Mental
Models
|
Wikipedia

4. Photo courtesy of Rosenfeld Media https://flic.kr/p/4eRkPh

5. Photo courtesy of Rosenfeld Media / Indi Young

6. Mental Model by Daniel Eizans http://danieleizans.com/2012/03/mental-modeling-for-content-work-creation/

7. Photo courtesy of Rosenfeld Media / Indi Young

8. Why.
Next.
Photo by Binu K S https://flic.kr/p/P6DdH

10. Photo by Jon Pinder https://flic.kr/p/7CrDsg
2

11. Mental
Model
System
Model

13. Mental
Model
System
Model
Conceptual
Model

15. Photo by Troup Dresser https://flic.kr/p/a926nV
3

16. Photo by Binu K S https://flic.kr/p/4NxaA2
Collaboration
problems
arise
when
teams
lack
the
tools
to
agree
meaning
and
structure.

17. “Do
you
know
what
you
mean
when
you
say
what
you
say?”
Ontology

18. “Have
you
provided
logical
structures
that
bring
meaning
to
what
you
present?”
Taxonomy

19. “How
is
meaning
affected
across
various
channels,
over
time
and
through
usage?
”
Choreography

20. Ontology
Taxonomy
Choreography
Information
Architecture
Kudos
to
Dan
Klyn,
Abby
Covert
and
Peter
Morville

23. Experience
Map
by
Chris
Risdon,
from
h7p://adap:vepath.com/ideas/the-­‐anatomy-­‐of-­‐an-­‐experience-­‐map

24. Information
Architecture
Diagrams,
prototypes
Mental
models
Photo by Simon Hammond https://flic.kr/p/sqM8

25. Photo by Macroscopic Solutions https://flic.kr/p/oXjKLp

26. “refers
to
how
we
structure
the
unknown
so
as
to
be
able
to
act
in
it.
Sensemaking
involves
coming
up
with
a
plausible
understanding—a
map—of
a
shifting
world;
testing
this
map
with
others
through
data
collection,
action,
and
conversation;
and
then
rePining,
or
abandoning,
the
map
depending
on
how
credible
it
is.”
Sensemaking
Deborah
Ancona,
MIT
-­‐
Sloan
School
of
Management

27. Photo by Jonathan Fox https://flic.kr/p/ESBH2
“What
we
build
is
rarely
Pinished.
We
build
systems
that
Plex
and
grow
with
the
client,
the
business,
the
organisation,
the
community,
and
the
availability
of
new
devices.
“
Simon
Collison
(2009)

28. Photo by Stavros Markopoulos https://flic.kr/p/2zCkHP
Complicated
Complex
Simple
Check
out
the
CynePin
Framework
by
Dave
Snowden

29. Sensemaking
principles
Many
types
of
data
from
different
sources
!
Collaborate!
!
Model!
Prototype!
!
Learn
from
experiments

30. Photo by Stavros Markopoulos https://flic.kr/p/2zCkHP
Just
do
it!
Ship
it!
Complex
Simple

31. Photo by Binu K S https://flic.kr/p/4NxaA2
Collaboration
problems
arise
when
teams
lack
the
tools
to
agree
meaning
and
structure.

32. Sensemaking
is
a
process.
Design
is
our
powerful
tool.
Photo by Charlie Stinchcomp https://flic.kr/p/dKRP8F

33. Thank
you!
😻
!
Say
hi:
@johannakoll
!
👋 👋👋👋👋👋👋