Digital marketing refers to using digital channels like websites, search engines, social media, and email to promote products and services. It includes tactics like SEO, PPC, social media marketing, and content marketing to engage target audiences online and drive leads, sales, and revenue. SEO involves optimizing websites to increase search engine rankings organically. SMM is promoting products on social media platforms to build brand awareness and engagement. SEM uses paid search advertising like PPC to promote websites and increase visibility in search results.

1. DIGITAL
MARKETNG

2. WHAT'S DIGITAL MARKETING
Digital marketing refers to the use of digital channels,
such as search engines, social media, email, and
websites, to promote a product or service. It
encompasses a range of tactics, such as search
engine optimization (SEO), pay-per-click advertising
(PPC), social media marketing, content marketing, and
more, with the goal of reaching and engaging with
target audiences online. The objective of digital
marketing is to drive more leads, sales, and revenue
through online channels.
Since 2015

3. SEO SMM
SEM
SEO (Search Engine Optimization) is the
practice of optimizing a website or web
content to increase its visibility and
ranking in search engine results pages
(SERPs). This is done through a
combination of on-page and off-page
optimization tactics, such as keyword
research, content creation, link building,
and technical optimization, with the goal
of appearing higher in search results for
relevant keywords.
SMM stands for Social Media Marketing,
which involves promoting a product,
service, or brand through social media
platforms such as Facebook, Twitter,
Instagram, LinkedIn, and others. It
includes activities such as creating and
sharing content (e.g. text, images, and
videos), engaging with followers, running
social media ads, and more, with the aim
of building a strong online presence and
increasing brand awareness, engagement,
and ultimately, sales and revenue.
SEM stands for Search Engine
Marketing, which is a form of digital
marketing that involves the
promotion of websites by increasing
their visibility in search engine
results pages (SERPs) through paid
advertising. This is typically done
through Pay-Per-Click (PPC)
advertising, where an advertiser
pays a fee each time a user clicks on
one of their ads.

4. WIDER REACH
MEASURABLE RESULTS
COST-EFFECTIVE
INCREASED CONVERSIONS
BENEFITS OF DIGITAL MARKETING

5. THANK YOU