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VIDEO AND TECHNIQUE 
INFLUENCES 
By Joe Wilson
VINTAGE LOOK 
During the performance element of my music video, I want to give my band a 
more vintage look, maybe black and white with white flickers of light. I got 
this idea from the video to Little monster, by Royal Blood. They use it in the 
beginning when we see the band performing and the flickering lights go well 
with the fast pace of the song and edits. It is very subtle which I like a lot. A 
different type of vintage is the olden brownie coloured filter. I think this 
effect is too powerful and will look out of place but it works well with other 
genres. It is used very well in Lana Del Rey's Young and beautiful.
FADE EDITS 
During the sad or the slow parts of my music video, I think it will be a good 
idea to use fade edits. This is because they seem to slow the music video 
down, and make it much less choppy, whereas jump cuts are more useful when 
the song is fast and upbeat because it helps the music video move along faster. 
Although this technique is not very common within my chosen genre, but it is 
used a lot in different genres, such as pop. It is used in Birdy's cover of skinny 
love because it is a very slow song and it helps make the video some more 
chilled out.
PERFORMANCE SHOTS 
In my music video, there will be a performance element. To show this I will 
be using a variation different shots. One particular type of shot I like is a 
medium shot of the lead guitarist/singer, nut in the background there is one 
of the other band members which is slightly out of focus. I feel this highlights 
who the main band member is or who it is that is performing. This technique 
is used a lot in the opening of the video to say it ain’t so by weezer. In this it is 
higlighting Rivers Cuomo at first because he is playing guitar and singing, but 
then the focus is on the bass guitarist because he is singing, al the time the 
lead guitarist and the drummer is slightly blurred out.
NARRATIVE SHOTS 
In my music video, the main focus of the video, will be the narrative. To show 
my narrative, I want a range of different shots and movements. I will use the 
basic shots, such as medium shots, establishing shots, close ups, and longs 
shots, but I would also like a few different types of movement and shots, such 
as tilts/pans, and maybe POV/two shots. A good use of a tilt can be shown in 
the music video for Gives You Hell by The All American Rejects. In this we 
see it go from a close-up of a fish tank then moves up to a couple getting in 
to their beds. I think this looks really good. In this video, the use of a POV 
shot is used when one of the main characters is looking out of the window. 
We can tell this is a POV shot because there are things obstructing his view 
slightly and it is slightly shaky.

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Video and technique influences

  • 1. VIDEO AND TECHNIQUE INFLUENCES By Joe Wilson
  • 2. VINTAGE LOOK During the performance element of my music video, I want to give my band a more vintage look, maybe black and white with white flickers of light. I got this idea from the video to Little monster, by Royal Blood. They use it in the beginning when we see the band performing and the flickering lights go well with the fast pace of the song and edits. It is very subtle which I like a lot. A different type of vintage is the olden brownie coloured filter. I think this effect is too powerful and will look out of place but it works well with other genres. It is used very well in Lana Del Rey's Young and beautiful.
  • 3. FADE EDITS During the sad or the slow parts of my music video, I think it will be a good idea to use fade edits. This is because they seem to slow the music video down, and make it much less choppy, whereas jump cuts are more useful when the song is fast and upbeat because it helps the music video move along faster. Although this technique is not very common within my chosen genre, but it is used a lot in different genres, such as pop. It is used in Birdy's cover of skinny love because it is a very slow song and it helps make the video some more chilled out.
  • 4. PERFORMANCE SHOTS In my music video, there will be a performance element. To show this I will be using a variation different shots. One particular type of shot I like is a medium shot of the lead guitarist/singer, nut in the background there is one of the other band members which is slightly out of focus. I feel this highlights who the main band member is or who it is that is performing. This technique is used a lot in the opening of the video to say it ain’t so by weezer. In this it is higlighting Rivers Cuomo at first because he is playing guitar and singing, but then the focus is on the bass guitarist because he is singing, al the time the lead guitarist and the drummer is slightly blurred out.
  • 5. NARRATIVE SHOTS In my music video, the main focus of the video, will be the narrative. To show my narrative, I want a range of different shots and movements. I will use the basic shots, such as medium shots, establishing shots, close ups, and longs shots, but I would also like a few different types of movement and shots, such as tilts/pans, and maybe POV/two shots. A good use of a tilt can be shown in the music video for Gives You Hell by The All American Rejects. In this we see it go from a close-up of a fish tank then moves up to a couple getting in to their beds. I think this looks really good. In this video, the use of a POV shot is used when one of the main characters is looking out of the window. We can tell this is a POV shot because there are things obstructing his view slightly and it is slightly shaky.