This document outlines Joe Tye's 10-step formula for creating memories of the future: 1) Aspiration, intensely desiring a better future. 2) Authenticity, having a goal so big it inspires personal growth. 3) Attention, choosing what to focus on each day. 4) Articulation, describing the dream in a way that informs and inspires others. 5) Affirmation, positive self-talk when belief is hardest. 6) Asking others for help after first helping them. 7) Action, outwardly manifesting inner commitment. 8) Being accountable to oneself or others. 9) Adapting as the world and dream change. 10) Being adamant in refusing to quit

1. The 10-A Formula
for Creating
Memories of the Future
Indiana Organization of Nurse Executives
October 17, 2018
Joe Tye, CEO and Head Coach
Values Coach Inc.
Copyright © 2018, Values Coach Inc.
2:20-3:30

2. But first >>>
12 Key Success Factors for
Positive Culture

3. Key Success Factor #1
Early engagement of leaders from
appropriate constituencies including
board of directors, medical staff,
and if appropriate unions

4. Key Success Factor #2
Commitment of the executive team
is the primary difference between
real culture change and just
another “program of the month”

5. Key Success Factor #3
Enthusiastic engagement of
middle management creates
expectations within each unit
and department

6. Key Success Factor #4
Assess don’t assume – ask your
people about their perceptions of the
culture, not just whether they are
satisfied or engaged

7. Key Success Factor #5
Have a blueprint and/or a manifesto
that creates a shared vision of the
culture you aspire to build

8. Key Success Factor #6
Establish initiative coherence and
avoid identification of the change
process with any single individual
or program

9. Key Success Factor #7
Keep it visible and tangible with
refresher courses, buttons and
wristbands, physical displays, daily
huddles and the like

10. Key Success Factor #8
Start with a core group of your
most passionate and enthusiastic
“Spark Plugs” then keep growing
the community

11. Key Success Factor #8 (contd.)
Embrace the skeptics,
marginalize the cynics, and
plow through resistance

12. Key Success Factor #9
Collect and share stories from
patients, visitors, and staff

13. Key Success Factor #10
Reach out to the micro-communities
of employee families and the macro-
communities of local schools,
business, and government

14. Key Success Factor #11
Remember that the best way to
motivate people to be better employees
is to inspire them to be better people
by living their personal values...

15. Key Success Factor #11 (contd.)
And that organizational values
determine strategy while personal
values shape culture

16. Key Success Factor #12
Opting out is
not an option!

17. A leader is someone who
takes you to a place to
which you didn’t know
you wanted to go.
– Joel Barker

18. A leader is someone
who helps you become
the person you didn’t
realize you could be.
– Joe Tye

19. Create
Memories of
the Future

20. “If you have built castles
in the air, your work need
not be lost; that is where
they should be. Now put
the foundations under
them.”
Henry David Thoreau

21. You can remember
the future more
clearly and more
accurately…
Than you can
remember
the past.

22. 22
The difference between
wishful thinking and
positive thinking…

23. 23
Wishful thinking is hoping
for something and waiting
for someone else to make
it happen.

24. 24
Positive thinking is
expecting something
and working to make
it happen.

25. Do you read your
horoscope?

26. Joe’s Youroscope
Surprising good news will
come to you from out of the
blue – but it will be disguised
as an unpleasant chore so
pay attention...

27. Joe’s Youroscope (contd.)
What will at first seem like an
incidental conversation with a
stranger will evolve into a
wonderful client relationship
and personal friendship...

28. Joe’s Youroscope (contd.)
A worry that has been keeping
you awake at night will prove
to have been interest on a
debt that you do not owe...

29. Joe’s Youroscope (contd.)
Call a friend, call a
prospect, and call
your Mom.

31. 31

33. The 3 paradoxes of
big audacious goals

34. Paradox #1
They are often more likely
to be achieved than timid
little goals

35. Paradox #2
They often don’t take any
more money, energy, or
risk than timid little goals

36. Paradox #3
Once accomplished they lay
down a platform for even
bigger audacious goals

37. “Vision is the art of
seeing the invisible.”
- Jonathan Swift

38. 1. ASPIRATION

39. You must intensely
desire a better future

40. Aspiration is what
makes us uniquely
human

41. Without aspiration we
would still be hunting
and gathering

42. There would be no cities,
no universities, no parks,
no churches, no hospitals

43. 2. AUTHENTICITY

44. Have a goal so big that
you cannot achieve it
until you become a
bigger person

45. You must aspire to a
dream that inspires you
The dream must
be authentic

46. What would
you do if…

47. Every job paid the
same and had the
same social status?

48. You didn’t worry
about what
other people
thought of you?

50. 3. ATTENTION

51. Your choice of what to give your
attention to is the most important
choice you make every day

52. PAY
ATTENTION!
Why do
you think
they say
“pay”
??????

53. What you choose to pay attention
to today is the platform upon
which you will create your vision
of the future

54. Ignore the
TRAGI-
TAINMENT
network

55. Ignore negativity,
cynicism, and
pessimism of
other people

56. 4. ARTICULATION

57. You must be able to
describe your dream in
a way that informs and
inspires others

58. Martin Luther King had
a dream which he
articulated in a 7,000
word letter from the
Birmingham Jail… and
in a 3-minute speech
that changed the world

59. Articulate your dream in a plan or a proposal, in
a budget or a grant application, in a drawing or a blueprint

64. 5. AFFIRMATION

65. The most important
articulation of all is the
one you give to yourself

66. Because we dream
in pictures…
But we worry in
words

67. Positive affirmations are
most important when they
are hardest to believe

68. 6. ASKING

69. The bigger the dream the more help
you will need so…

70. Earn the help you need in
advance by helping other
people now…
Repay the help you receive
by serving others later

71. The Aladdin Factor by Jack Canfield and Mark Victor Hansen
The answer will always be
YES when you ask the right
question of the right
person at the right time

72. 7. ACTION

73. If you see a man on top
of a mountain he did
not fall there

74. Action is the outward
manifestation of
inner commitment

75. Action is the difference between positive
thinking and wishful thinking
positive thinking wishful thinking

76. The work isn’t so
hard – what’s hard
is getting started
on the work

77. “The most pernicious aspect of procrastination is
that it can become a habit. We don’t just put off our
lives today; we put off them off till our deathbed.
Never forget: This very moment, we can change our
lives. There never was a moment, and never will be,
when we are without the power to alter our destiny.
This second, we can turn the tables on Resistance.
This second, we can sit down and do our work.”
Steve Pressfield: The War of Art

79. 8. ACCOUNTABLE

80. You can hold yourself
accountable – or you
can let someone else
do it for you

81. Who is depending
upon you to hold
yourself accountable?

82. 9. ADAPTING

83. Because the world
will change…

84. You will change and the
dream will change

87. Sometimes adapting means growing the dream

88. 10. ADAMANT

90. Every great accomplishment
was once the “impossible”
dream of a dreamer who just
refused to quit

91. The BIGGER the dream…
The GREATER the Challenge