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TOP 7 EXPERIENCE
TRENDS TO WATCH
@ J O E S A L O W I T Z
I N 2 0 1 7 & B E Y O N D
USABILITY AS
A COMMODITY
N U M B E R O N E
Today, bad designers can be good and good designers
can be great. Why? Because software design
patterns are widely underst...
Features are 99% the same, what’s the differentiator?
Features are 99% the same, what’s the differentiator?
Micro-interactions
C O N T A I N E D M O M E N T S T H A T R E V O L V E
A R O U N D A S I N G L E U S E C A S E
INTERACTI...
Some examples of Micro-interactions: http://bit.ly/2iLcR9L
In 2017, designers should not be afraid of starting
from design patterns to cover the basics, and then
focusing the bulk o...
WORDS WE’LL
STOP NOTICING
N U M B E R T W O
R E M E M B E R W H E N
RESPONSIVE DESIGN
WAS OPTIONAL?
Google removed the label “mobile friendly” in 2016
RESPONSIVE
Words We’ll Stop Noticing
( N O T B E C A U S E T H E Y A R E N O T I M P O R T A N T ,
B U T B E C A U S E T H...
EVERYTHING’S A
CONVERSATION
N U M B E R T H R E E
E V E R Y T H I N G H A S A L W A Y S B E E N A
CONVERSATION
H I N T , H I N T
HEY UBER, I
NEED A RIDE
OKAY JOE,
WHERE ARE
YOU?
HERE I AM!
JOE UBER JOE
YUP YOUR CAR
IS HERE
JOE UBER
READY TO
ORDER?
UBER
HERE’S YOUR
RECEIPT.
UBER
HOW WAS
YOUR RIDE?
UBER
C H A T B O T S , A I & V U I
CONVERSATIONAL UI
Chatbots: automated conversational experiences. Another
powerful touchpoint for brands and designers to utilize.
Order pizza from Facebook Messenger with Pizza Hut’s chatbot
VUI: navigating software using voice instead of touch. Yet
another powerful way to interact with a brand’s products.
T H E I N T E R A C T I O N S O F T H E F U T U R E 

A R E N O T M A D E O F B U T T O N S O R S C R E E N S
BREAKING
THE GLASS
N U M B E R F O U R
L I M I T E D
SCREENS ARE:
T W O D I M E N S I O N A L
C O L D
C O M F O R T A B L E
(They’re just oh so familiar to desig...
DESIGNERS MUST START THINKING ABOUT
ESTABLISHING NEW PATTERNS OF INTERACTION
FOR ALL OF THESE NEW TECHNOLOGIES
THE VOID
VR EXPERIENCE
PROJECT SOLI
MOTION BASED INTERACTION
AMAZON ECHO
VOICE BASED AI
I N T E R V A L S . P A U S E S .
I N T O N A T I O N S . C U L T U R E .
A G E . A C C E N T . G E S T U R E S .
B O D Y ...
In 2017, expect to see more
and more design teams hiring
psychologists, physiologists,
anthropologists, researchers,
and o...
STITCHING
EVERYTHING
TOGETHER
N U M B E R F I V E
1 9 9 0 2 0 0 0 T O D A Y
1 D E V I C E
4 + D E V I C E SNO. OF DEVICES
PER PERSON
1 9 9 0 2 0 0 0 T O D A Y
SOCIAL ACCOUNTS
PER PERSON
Brands that connect the dots of an experience seamlessly,
without friction, across technologies are winning.
CUSTOMER JOURNEY MAPPING
Brands must map out the journeys their customers are taking
through an experience, then work to s...
ECOSYSTEM MAPPING
Brands must create a holistic vision of how all of the devices
connect to create a seamless journey for ...
CONTEXTUAL
PROTOTYPE
TESTING
Brands must test their products as functional prototypes, in context,
observing real users to...
T E C H N O L O G Y S H O U L D R E Q U I R E
T H E S M A L L E S T P O S S I B L E
A M O U N T O F A T T E N T I O N
A M ...
In 2017 we won’t necessarily be designing
the whole ecosystem, but the ways people
transition from one touchpoint to the o...
DESIGNING
INNOVATION
N U M B E R S I X
Designers and developers are in a unique spot to
drive innovation in companies because of the their
field’s innately entre...
WE UNDERSTAND WHY HUMAN
CENTERED DESIGN MATTERS
WE KNOW HOW TO PRODUCE GOOD
WORK IN A LEAN & AGILE MANNER
WE LIVE THE SILI...
AND THEY DON’T
( A T L E A S T N O T A S W E L L )
ETHICAL
RESPONSIBILITY
N U M B E R S E V E N
DIVERSITY
Companies are finding that
product teams with a diverse
makeup in race, gender, age,
and more produce better
res...
ACCESSIBILITY
Companies are focusing on
personalizing experiences for
the handicapped, different
aged users, different
lan...
SOCIAL IMPACT
Companies have
traditionally separated
themselves from the impact
their user base creates.
In 2017, companie...
RELIABILITY
Designers are starting to
explore patterns to help inform
users about truth, without bias,
and without limitin...
I F Y O U R C O M P A N Y I S J U S T
I N I T F O R T H E M O N E Y ,
M A Y B E Y O U S H O U L D L O O K
F O R A B E T T ...
ON THE HORIZON
1. I N C R E A S I N G N E E D F O R S P A T I A L D E S I G N P A T T E R N S
2. I N C R E A S E D D E S I...
T H A N K Y O U
Experience Trends in 2017 by Joe Salowitz at MOMOGR January 2017
Experience Trends in 2017 by Joe Salowitz at MOMOGR January 2017
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Experience Trends in 2017 by Joe Salowitz at MOMOGR January 2017

7 Experience trends to watch in 2017 and beyond

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Experience Trends in 2017 by Joe Salowitz at MOMOGR January 2017

  1. 1. TOP 7 EXPERIENCE TRENDS TO WATCH @ J O E S A L O W I T Z I N 2 0 1 7 & B E Y O N D
  2. 2. USABILITY AS A COMMODITY N U M B E R O N E
  3. 3. Today, bad designers can be good and good designers can be great. Why? Because software design patterns are widely understood and accepted.
  4. 4. Features are 99% the same, what’s the differentiator?
  5. 5. Features are 99% the same, what’s the differentiator?
  6. 6. Micro-interactions C O N T A I N E D M O M E N T S T H A T R E V O L V E A R O U N D A S I N G L E U S E C A S E INTERACTING WITH A SINGLE ELEMENT (E.G. ICONS) TRANSITIONS & REFRESHES APPEARING & DISAPPEARING ELEMENTS COMMUNICATING STATUS CONTROLLING AN ONGOING PROCESS (E.G. MUSIC VOLUME)
  7. 7. Some examples of Micro-interactions: http://bit.ly/2iLcR9L
  8. 8. In 2017, designers should not be afraid of starting from design patterns to cover the basics, and then focusing the bulk of their time on the details that will make experiences feel more relevant, delightful —  and therefore more memorable. U S A B I L I T Y A S A C O M M O D I T Y
  9. 9. WORDS WE’LL STOP NOTICING N U M B E R T W O
  10. 10. R E M E M B E R W H E N RESPONSIVE DESIGN WAS OPTIONAL?
  11. 11. Google removed the label “mobile friendly” in 2016
  12. 12. RESPONSIVE Words We’ll Stop Noticing ( N O T B E C A U S E T H E Y A R E N O T I M P O R T A N T , B U T B E C A U S E T H E Y A R E A S S U M E D ) MOBILE FRIENDLY DESIGN THINKING / HUMAN-CENTERED DESIGN USABLE & INTUITIVE BELOW / ABOVE THE FOLD “X” CLICKS AWAY
  13. 13. EVERYTHING’S A CONVERSATION N U M B E R T H R E E
  14. 14. E V E R Y T H I N G H A S A L W A Y S B E E N A CONVERSATION H I N T , H I N T
  15. 15. HEY UBER, I NEED A RIDE OKAY JOE, WHERE ARE YOU? HERE I AM! JOE UBER JOE
  16. 16. YUP YOUR CAR IS HERE JOE UBER READY TO ORDER? UBER
  17. 17. HERE’S YOUR RECEIPT. UBER HOW WAS YOUR RIDE? UBER
  18. 18. C H A T B O T S , A I & V U I CONVERSATIONAL UI
  19. 19. Chatbots: automated conversational experiences. Another powerful touchpoint for brands and designers to utilize.
  20. 20. Order pizza from Facebook Messenger with Pizza Hut’s chatbot
  21. 21. VUI: navigating software using voice instead of touch. Yet another powerful way to interact with a brand’s products.
  22. 22. T H E I N T E R A C T I O N S O F T H E F U T U R E 
 A R E N O T M A D E O F B U T T O N S O R S C R E E N S
  23. 23. BREAKING THE GLASS N U M B E R F O U R
  24. 24. L I M I T E D SCREENS ARE: T W O D I M E N S I O N A L C O L D C O M F O R T A B L E (They’re just oh so familiar to design for)
  25. 25. DESIGNERS MUST START THINKING ABOUT ESTABLISHING NEW PATTERNS OF INTERACTION FOR ALL OF THESE NEW TECHNOLOGIES
  26. 26. THE VOID VR EXPERIENCE
  27. 27. PROJECT SOLI MOTION BASED INTERACTION
  28. 28. AMAZON ECHO VOICE BASED AI
  29. 29. I N T E R V A L S . P A U S E S . I N T O N A T I O N S . C U L T U R E . A G E . A C C E N T . G E S T U R E S . B O D Y L A N G U A G E . P O S T U R E . P E R S O N A L I T Y . N O N V E R B A L S . T A S T E . E Y E M O V E M E N T . P H Y S I C A L C O M F O R T . S M E L L . V O L U M E . C O N T E X T & M O R E . HUMAN BEHAVIOR
  30. 30. In 2017, expect to see more and more design teams hiring psychologists, physiologists, anthropologists, researchers, and other specialists to work with them on designing these new experiences. B R E A K I N G T H E G L A S S
  31. 31. STITCHING EVERYTHING TOGETHER N U M B E R F I V E
  32. 32. 1 9 9 0 2 0 0 0 T O D A Y 1 D E V I C E 4 + D E V I C E SNO. OF DEVICES PER PERSON
  33. 33. 1 9 9 0 2 0 0 0 T O D A Y SOCIAL ACCOUNTS PER PERSON
  34. 34. Brands that connect the dots of an experience seamlessly, without friction, across technologies are winning.
  35. 35. CUSTOMER JOURNEY MAPPING Brands must map out the journeys their customers are taking through an experience, then work to smooth the points of friction.
  36. 36. ECOSYSTEM MAPPING Brands must create a holistic vision of how all of the devices connect to create a seamless journey for customers and how their business units collaborate to support the customer journey.
  37. 37. CONTEXTUAL PROTOTYPE TESTING Brands must test their products as functional prototypes, in context, observing real users to ensure that their product will delight.
  38. 38. T E C H N O L O G Y S H O U L D R E Q U I R E T H E S M A L L E S T P O S S I B L E A M O U N T O F A T T E N T I O N A M B E R C A S E
  39. 39. In 2017 we won’t necessarily be designing the whole ecosystem, but the ways people transition from one touchpoint to the other. S T I T C H I N G E V E R Y T H I N G T O G E T H E R
  40. 40. DESIGNING INNOVATION N U M B E R S I X
  41. 41. Designers and developers are in a unique spot to drive innovation in companies because of the their field’s innately entrepreneurial mindset and their unique ability to envision a digitally connected world. DESIGNING INNOVATION We were born to do this
  42. 42. WE UNDERSTAND WHY HUMAN CENTERED DESIGN MATTERS WE KNOW HOW TO PRODUCE GOOD WORK IN A LEAN & AGILE MANNER WE LIVE THE SILICON VALLEY MINDSET WE CAN ENVISION A DIGITALLY- CONNECTED FUTURE
  43. 43. AND THEY DON’T ( A T L E A S T N O T A S W E L L )
  44. 44. ETHICAL RESPONSIBILITY N U M B E R S E V E N
  45. 45. DIVERSITY Companies are finding that product teams with a diverse makeup in race, gender, age, and more produce better results. Example: AirBnB hired a Director of Diversity in 2016 Products are better when the team is diverse. Products are better when your team considers audience diversity.
  46. 46. ACCESSIBILITY Companies are focusing on personalizing experiences for the handicapped, different aged users, different languages, etc. Most companies have a digital presence already. They’re focused less on launching new digital solutions and more on perfecting their existing offerings.
  47. 47. SOCIAL IMPACT Companies have traditionally separated themselves from the impact their user base creates. In 2017, companies are starting to take ownership of the effect that content users create has on the world. Recent examples include YikYak adding a reporting system to counter bullying, Nextdoor fighting racism by adjusting the way you post messages, and Reddit banning hate-filled subreddits
  48. 48. RELIABILITY Designers are starting to explore patterns to help inform users about truth, without bias, and without limiting free speech. “Fake news” was the big news of late-2016. Products designers are on the hook not to squelch or bias content, but to provide a mechanism of informing users of the reliability of the content being disseminated in their products.
  49. 49. I F Y O U R C O M P A N Y I S J U S T I N I T F O R T H E M O N E Y , M A Y B E Y O U S H O U L D L O O K F O R A B E T T E R C O M P A N Y . I T ’ S N O T Y O U R F A U L T , B U T I T I S Y O U R R E S P O N S I B I L I T Y A L A N C O O P E R
  50. 50. ON THE HORIZON 1. I N C R E A S I N G N E E D F O R S P A T I A L D E S I G N P A T T E R N S 2. I N C R E A S E D D E S I G N & W O R K F L O W A U T O M A T I O N • S K E T C H P L U G I N S , Z E P L I N S P E C S , 
 I N V I S I O N C O L L A B O R A T I O N , S L A C K 
 B O T S , A U T O M A T E D U S E R T E S T I N G 3. E X P A N D E D A N D M O R E S P E C I A L I Z E D E X P E R I E N C E D E S I G N R O L E S
  51. 51. T H A N K Y O U

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