2. Stakeholders
PCVB: Official TPA for the City of Philadelphia
and handles the city’s International Marketing
Efforts
Philadelphia International Airport
Economy League of Philadelphia
Select Greater Philadelphia
Pennsylvania Convention Center Authority
3. Design & Methodology
Measures image of 50 cities in 10 core countries –
both developed and developing – that play
important and diverse role roles in the flow of
business, cultural and tourism activities
Core Panel Countries:
Australia, Brazil, China, France, Germany, India,
Russia, South Korea, the UK, and the U.S. Italy
was added by Philadelphia as a non-core survey
country
5,105 interviews; 500/country
Sample: Adults 18 and over who are online.
Each respondent rates 32 of 50 cities (assigned
randomly)
Approximately 300 city ratings/ panel country
14. Dimension Breakdown – strong
POTENTIAL is Philadelphia's best hexagon
dimension (12th).
Due to strong rating on job potential (10th) and
educational potential (13th)
A lackluster 24th place on business climate depresses
the rank
Americans rank the city’s potential a strong 5th.
PRE-REQUISITES, PULSE and PEOPLE are
second-tier index strengths – all at 23rd
Solid ranks on cultural acceptance (12th), appeal as a
short-term destination (22nd), and reasonable
accommodations (23rd)
Lower rankings on safety (27th) and friendly people
(24th).
15. Dimension Breakdown - weak
PLACE and PRESENCE are Philadelphia’s
weakest indices (28th and 29th).
On Place, poor ranks on attractive buildings (32nd)
and cleanliness (27th)
Climate fared well at 18th
On presence, slightly better on Familiarity than
Contributions to the World.
16.
17.
18. Highlights
Philadelphia Ranks 24th Overall
Bests Chicago (27th) and same tier as Boston (21st) and Seattle
(20th)
The Panel Countries rank Philadelphia tightly, between 22nd
and 30th.
South Korea ranks Philadelphia highest at 22nd.
English-speaking countries are harsher critics, including Australia
(25th), India (28th) and the UK (30th). The Panel Countries rank
Philadelphia tightly, between 22nd and 30th.
Phila more competitive in U.S. with Americans than with
global citizens
Among citizens globally, Philly sits ahead of only one US city
(Chicago)
Among US respondents, it is ahead of two (LA and Chicago)
On the pre-requisite Index, Philadelphia moves post four US
cities among American respondents
19. Highlights (cont.)
The Panel Countries rank Philadelphia
tightly, between 22nd and 30th.
South Korea ranks Philadelphia highest at 22nd.
English-speaking countries are harsher critics, including
Australia (25th), India (28th) and the UK (30th). The Panel
Countries rank Philadelphia tightly, between 22nd and 30th.
Phila more competitive in U.S. with Americans than
with global citizens
Among citizens globally, Philly sits ahead of only one US
city (Chicago)
Among US respondents, it is ahead of two (LA and
Chicago)
On the pre-requisite Index, Philadelphia moves post four
US cities among American respondents
20. Key Takeaways and Insights
Does Philadelphia Punch Above its Weight:
Non-Capital city, with a Global Footprint that is
wider than numerous established, capital-city
brands
What Does Being an American City Mean?
Bolster’scity’s reputation
Global Citizens regard Philadelphia as a sub-
brand among the group, with likes of
Boston, Seattle and Chicago.
US Marketplace is especially competitive
21. Key Takeaways and Insights
What is Philadelphia’s Enormous Reputational
Equity?
Natural Beauty
History
Warm, Friendly, Industrious citizenry
World-Class Educational Institutions
Accommodations and Amenities
What stands in the way for the city to become
relevant, with great utility, to the world?
Crime and Safety
Business Environment
Pollution and General Cleanliness
