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Agile Marketing: Content Strategy & Effective Tools

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Joel Dixon
Joel Dixon
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Joel Dixon, Solutions Consultant, @joelddixon Eric Karaszewski, Spectate Product Manager, @karaszew2
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You ’ ve Got It All
But Website Governance Feels like this...
You ’ re Likely Missing This... ,[object Object]
Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Poor Content Strategy Produces...
Why Content Strategy ? ,[object Object],[object Object]
The Infamous Website Redesign ,[object Object],Information Architecture Content Audit Accessibility Visitor Experience
[object Object],The Infamous Website Redesign
The Content Strategy Movement ,[object Object],[object Object],[object Object]
The Content Strategy Movement
[object Object],[object Object],[object Object],The Content Strategy Movement
Goals and Objectives are S.M.A.R.T. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes 101 ,[object Object]
The WCMS Phenomenon... ,[object Object],[object Object]
What a WCMS will do... ,[object Object],[object Object],[object Object],[object Object]
What a WCMS won ’ t do... ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Got CMS ?
SOCIAL MEDIA CRAZE
Website & Social Media ROI or... ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media ROI
Embracing Web Analytics
The Data is Available
Analytics Data : Higher Ed examples
But Data needs Context “ Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” - T. S. Eliot
Data meet Context... ,[object Object],[object Object],[object Object]
Key Performance Indicators ( KPIs ) ,[object Object],[object Object],[object Object],[object Object]
Tracking Web Analytics ,[object Object],[object Object],[object Object],[object Object]
Regularly Adjust KPIs ,[object Object],[object Object],[object Object],[object Object]
Agile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A
Thank you Contact Information

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Agile Marketing: Content Strategy & Effective Tools

Editor's Notes

  1. ----- Meeting Notes (6/6/11 13:59) ----- 3 bullets