This the powerpoint for the afternoon session of the Communication Workshop for the Episcopal Diocese of West Missouri, Oct. 26, 2013, at the Northwest Center, in Liberty, Mo.
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
WeMo Communicators: Social Media Strategy
1. MAKE A PLAN
Social Media Workshop
for Church Communicators
The Episcopal Diocese of West Missouri
2. Make a plan
• Divide the task by the church year
• Create a calendar of social media messages
• Read, watch, learn
• Steal ideas and make them your own (God will understand)
• Update regularly – even if you‟re just sharing
• It‟s a conversation, not a marketing campaign
3.
4. Writing for social media
• Keep it short
• Conversational
• Use „you‟ a lot
• Write for “the nod”
• Call to action
• Ellicit feelings
• Speak Human Being
• Tell stories
• Arouse
• Teach
• Entertain