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Social changes everything Two sessions on man and machine
Basically me...• Senior advisor in all things internet and media • Some call me a social media therapist. CEO whisperer (with five CEO:s, all from Swedens top-25 largest corporations on my current roster)• Business angel and investor • in early stage tech startups likeVideoplaza, Planeto and more. Ranked #14 when the Telegraph picked ”The 100 most influential technology investors in Europe”• I write, lecture, speak, facilitate...• at least 50% pro bono
”We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys””While we’re a 130-year-old humanitarian organization, we’realso made of up human beings. Thanks for not only getting thatbut for turning our faux pas into something good””You immediately embraced this mix-up and many of you havepledged donations to the Red Cross.”
4 years old50% of the swe population is internet users @ age 4
The universe is probably littered with the one-planet graves ofcultures which made the sensible economic decision that there’sno good reason to go into space--each discovered, studied, andremembered by the ones who made the irrational decision.
The only thing we know for sure about thefuture is that we will be wrong!
” I’m old enough to know a lot of thingsfrom life experience.I know that newspapers is where youget your political news and how youlook for a job. I know that music comesfrom stores. I know that complicatedthings like software and encyclopediahave to be created by professionals.And in the last 15 years, I’ve had tounlearn every one of those things anda million other because they stoppedbeing true.”
N OW YOU !Walk and talk • Are you a part of ”the one”? • What good comes out of it? • or is there a problem...? • 1 min personal (reflection) • 9 min in group (2-3ppl/group) • Share insights • Discussion
10 0 % HU MANWhat 100%?• Always on - offline merges with online • Except when in London...• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and - everything is a conversation
4 . YOU DO N T C ARElike electricity in the wall or water in the tap
FO UR STE P S, FOR R E ALFour steps towards 100% • You are your identity • You are your network • You are internet • You dont care. Kind of.
10 0 % HU MANWhat 100%?• Always on - offline merges with online• Work vs spare time turns boring vs fun• Personal turns public• Man | machine and we’re living by numbers...• Everyone has superpowers and - everything is a conversation
N OW YOU !Talk on... • What will YOU do? • Roadbumps? Babysteps? • Under your skin... • 2 min personal reflection • 8 min in group (3ppl/group) • Share insights • Discussion
N OW YOU !Talk on... • Impact on brands? • Fun or fear / friend or foe? • Transparency vs Integrity? • The new persona - The new brand? • 2 min personal reflection • 8 min in group (3ppl/group) • Share insights • Discussion