1.
Challenges ahead
Digital changes everything

2.
Social changes everything
Two sessions on man and machine

3.
Basically me...
• Senior advisor in all things internet and media
• Some call me a social media therapist. CEO whisperer (with five CEO:s,
all from Swedens top-25 largest corporations on my current roster)
• Business angel and investor
• in early stage tech startups likeVideoplaza, Planeto and more. Ranked
#14 when the Telegraph picked ”The 100 most influential technology
investors in Europe”
• I write, lecture, speak, facilitate...
• at least 50% pro bono

4.
The future of business is
letting go

5.
”We’ve deleted the rogue tweet but rest
assured the Red Cross is sober and
we’ve confiscated the keys”
”While we’re a 130-year-old humanitarian organization, we’re
also made of up human beings. Thanks for not only getting that
but for turning our faux pas into something good”
”You immediately embraced this mix-up and many of you have
pledged donations to the Red Cross.”

6.
4 years old
50% of the swe population is internet users @ age 4

7.
We wake up to a new world
... everyday

8.
I don’t know better
– but I might know different...

9.
”What we have to learn to do,
we learn by doing.”
It's not a lesson to be learned
– it's a life to live

10.
The only constant is change
and change starts here

11.
Chapter [n]
change

12.
iTunes - 7 yrs

13.
AppStore - 2.5 yrs

14.
The universe is probably littered with the one-planet graves of
cultures which made the sensible economic decision that there’s
no good reason to go into space--each discovered, studied, and
remembered by the ones who made the irrational decision.

15.
Get Darwin

16.
It is not the strongest of the
species that survive
nor the most intelligent
but the one
most responsive to change

17.
”an industry too big to
bend is bound to break”

18.
Philip Meyer:
”The last reader recycles the last
printed paper in 2040”
”– April 2040, to be exact”

19.
The early bird gets the worm
But the second mouse gets the cheese

20.
N OW YOU !
Walk and think
• You’re the green dot on... ?
• think about it
• put a green post-it on your fish
• share

21.
Chapter [n]
one machine

22.
”Predicting the next 5,000 days of the web”

23.
”One machine”

24.
1 HB (Human brain)
• 1.2 billion PC / 2.7 billion cellphones
• 60 trillion links
• 246 exabytes data

25.
6 billion ”HB”

26.
The only thing we know
for sure about the
future is that we will be
wrong!

27.
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

28.
N OW YOU !
Walk and talk
• Are you a part of ”the one”?
• What good comes out of it?
• or is there a problem...?
• 1 min personal (reflection)
• 9 min in group (2-3ppl/group)
• Share insights
• Discussion

29.
Chapter [n]
the 100% human

30.
10 0 % HU MAN
What 100%?
• Always on - offline merges with online
• Except when in London...
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
- everything is a conversation

31.
WO R K V S L I FE
boring vs fun

32.
FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

33.
1. ID E NT I TY

34.
1. ID E NT I TY

35.
1. ID E NT I TY

36.
1. ID E NT I TY

37.
1. ID E NT I TY
Bloggs, youtube, flickr, ”old sites” etc...

38.
.me

39.
M Y M ISSION
Help businesses make money tomorrow

40.
M Y OTH E R M ISSION

41.
MY W ORL D

42.
M Y R E AL TAG L I N E
Those who say that it cannot be done
should get out of the way of those who are doing it!

43.
M Y ATT I TUDE
When I get sad
I stop being sad and be
AWESOME instead

44.
M Y F AM IL Y

45.
My digital hub

46.
Traditional media on me

47.
Words

48.
Images

49.
Video

50.
Looong videos

51.
Live...

52.
Presentations

53.
2 . N E TWO R K
the social graph...

54.
2 . N E TWO R K
... it's people

55.
2 . N E TWO R K
social knots

56.
2 . N E TWO R K
and it always has been...

57.
M AKE ME N TA L N OTE
content isn't king,
conversation is
content is just the stuff
we talk about

58.
2 . N E TWO R K

59.
2 . N E TWO R K
”We aren’t simply projecting
identity, we’re creating it.”
Renny Gleeson @ TED

60.
3 . YO U A RE I NTE R N E T
Sharing is caring

61.
3 . YO U A RE I NTE R N E T
Creating identity...

62.
3 . YO U A RE IN TE R NE T
The volume...
• 1 billion objects added every day (facebook)
• 2 billion ”likes”
• 50% by phone
• 32 hrs video / every minute (Youtube)
• and so on...

63.
3 . YO U A RE IN TE R NE T
01:44 am

64.
3 . YO U A RE I NTE R N E T

65.
.me

66.
Sharing is caring

67.
Time

68.
Place

69.
Place in realtime

70.
DNA

71.
Creditcards

72.
The images of me (ouch)

73.
You can not control
– but you can dominate ;)
(take part, provide, be generous, discuss)

74.
3 . YO U A RE IN TE R NE T
http://jardenberg.se/live

75.
3 . YO U A RE I NTE R N E T
Transparency vs. integrity

76.
3 . YO U A RE I NTE R N E T
Transparency vs. integrity

77.
3 . YO U A RE I NTE R N E T
”It's not information overload
it's filter failure”
Clay Shirky @ Here comes everybody

78.
3 . YO U A RE I NTE R N E T

79.
3 . YO U A RE I NTE R N E T
transparency by proxy

80.
3 . YO U AR E IN TE R NE T

81.
3 . DU ÄR IN TE R NE T

82.
4 . YO U D ON 'T C ARE
The geeks don't rule

83.
4 . YO U D ON 'T C ARE
Ubiqutuous

84.
4 . YOU DO N 'T C ARE
”One machine”

85.
4 . YO U D ON 'T C ARE
A new look at knowledge

86.
4 . YO U D ON 'T C ARE
It all comes together

87.
4 . YOU DO N 'T C ARE
It's a new way

88.
4 . YOU DO N 'T C ARE
and we really don't care

89.
4 . YOU DO N 'T C ARE

90.
4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

91.
FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

92.
10 0 % HU MAN
What 100%?
• Always on - offline merges with online
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
- everything is a conversation

93.
Chapter [n]
and now what?

94.
TH E F UTUR E IS YOU M OM

95.
Google: ”relevance”
Facebook: ”relations”
Twitter: ”realtime”
Amazon: ”one machine”
Apple: ”many windows;)”

96.
No excuse for ignorance - ”lmgtfy”

97.
Avoid the big #FAIL
Go for the ”easy” #WIN

98.
Klydda inte!
[ How we in Skåne say: ”Keep it simple, stupid” ]

99.
Strive to incorporate
online and social media
into all everyday operations

100.
Be honest and do good shit!

101.
ST AY CON N EC TE D
Be honest and do good shit!
http://jardenberg.se
http://mindpark.se
@jocke
joakim@jardenberg.com
+46 735 187700

102.
THE END

103.
O HH , TH E LON DON E XCUSE

104.
Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood

105.
”the future of business is
letting go”

106.
N OW YOU !
Talk on...
• What will YOU do?
• Roadbumps? Babysteps?
• Under your skin...
• 2 min personal reflection
• 8 min in group (3ppl/group)
• Share insights
• Discussion

107.
N OW YOU !
Talk on...
• Impact on brands?
• Fun or fear / friend or foe?
• Transparency vs Integrity?
• The new persona - The new brand?
• 2 min personal reflection
• 8 min in group (3ppl/group)
• Share insights
• Discussion