O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

How to Hack Your Company for Product Management

663 visualizações

Publicada em

My talk from L'viv IT Arena 2017 in Ukraine for product managers about how to start digital transformation at an organisation, to allow product management to start happening properly

How to Hack Your Company for Product Management

  1. 1. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL HOW TO HACK YOUR COMPANY FOR PRODUCT MANAGEMENT IT ARENA 2017, L’VIV @JOCKBU JOCK BUSUTTIL PRODUCT PEOPLE LIMITED
  2. 2. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL This talk is for people: new to product management building a new product team rebooting a product team @JOCKBU
  3. 3. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Outsourcing company to product company? @JOCKBU
  4. 4. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL ABOUT JOCK Freelance head of product Writer, speaker, mentor and trainer Author of The Practitioner’s Guide To Product Management @JOCKBU amzn.to/2tnHacR
  5. 5. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU Photo: Cpl Graham Taylor (RAF) / MoD
  6. 6. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU
  7. 7. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU
  8. 8. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Help us to change the way we work @JOCKBU
  9. 9. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL (but we don’t really want you to change anything) @JOCKBU
  10. 10. WATERFALL DISCOVER DESIGN BUILD TEST REQUIREMENTS TECH SPECS CODE QUALITY ASSURANCE LAUNCH
  11. 11. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Product management is not only about managing products @JOCKBU
  12. 12. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Product management is really about working with people @JOCKBU
  13. 13. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL At the beginning: #1 Permission #2 Team #3 Direction #4 User research at same time @JOCKBU
  14. 14. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Later: What to build Process and tools @JOCKBU
  15. 15. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL GET PERMISSION # @JOCKBU
  16. 16. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL You (usually) need permission to: @JOCKBU
  17. 17. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL make your own decisions @JOCKBU
  18. 18. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL work in a different way when you need to @JOCKBU
  19. 19. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL try out ideas (Some will work, some won’t. That’s okay.) @JOCKBU
  20. 20. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL talk to users directly and often @JOCKBU
  21. 21. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL A TRACK RECORD EARNS TRUST Photo: Leon Neal / AFP @JOCKBU
  22. 22. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL How do you get a track record without permission? @JOCKBU
  23. 23. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Start small @JOCKBU
  24. 24. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Meet the needs of your main permission-giver @JOCKBU
  25. 25. A government minister should look at the alpha and say: ‘I want one of those’. There was no way we’d get permission for the real thing unless the customer had that reaction. TOM LOOSEMORE DIGITAL SERVICES DIRECTOR, THE CO-OPERATIVE, UK Photo: Mind The Product
  26. 26. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Permission comes from trust @JOCKBU
  27. 27. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL How to get permission: Earn the trust of your influential stakeholders Start small# 1 @JOCKBU
  28. 28. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL BUILD YOUR TEAM # @JOCKBU
  29. 29. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL ASSEMBLE THE RIGHT SKILLS Photo: Marvel Studios @JOCKBU
  30. 30. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL HIRE BRILLIANT PEOPLE @JOCKBU
  31. 31. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Photo: Paul Downey @JOCKBU
  32. 32. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL CULTURE IS REALLY, REALLY IMPORTANT Photo: MOJ Digital @JOCKBU
  33. 33. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU
  34. 34. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL RETROSPECTIVES @JOCKBU Photo: Paul Downey
  35. 35. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Team space is also important @JOCKBU
  36. 36. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU Photo: Andrew Dunn - CC BY-SA 2.0
  37. 37. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU Nope
  38. 38. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Sit together @JOCKBU
  39. 39. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL WE LEARN FROM OUR PEERS @JOCKBU
  40. 40. If you see lots of people experimenting with an idea – people with whom you have strong social ties – there is a high likelihood you’ll adopt that behaviour. ALEX PENTLAND PROFESSOR AND DATA SCIENTIST, MIT, USA Photo: MIT
  41. 41. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Make stuff visible @JOCKBU
  42. 42. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL PHYSICAL SPACES @JOCKBU Photo: MOJ Digital
  43. 43. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU
  44. 44. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL DIGITAL SPACES @JOCKBU Source: Government Digital Service
  45. 45. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL CODE IN THE OPEN @JOCKBU
  46. 46. We don’t really value talking about what we’re going to do. We value showing what we’ve done. LEISA REICHELT HEAD OF RESEARCH, ATLASSIAN Photo: Mind The Product
  47. 47. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL SHOW THE THING @JOCKBU Photo: Jock Busuttil
  48. 48. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Show, don’t tell @JOCKBU
  49. 49. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL How to build a team: Sit together in mixed teams, in an open space, with a culture of collaboration # 2 @JOCKBU
  50. 50. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL SET DIRECTION # @JOCKBU
  51. 51. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL You need an idea of where your product’s going @JOCKBU
  52. 52. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Your team should care about getting to the destination @JOCKBU
  53. 53. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL The destination should be easy to remember @JOCKBU
  54. 54. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Destination = product vision @JOCKBU
  55. 55. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Not this: @JOCKBU
  56. 56. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL “achieve X% market share” @JOCKBU
  57. 57. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL “become the market leader in Y” @JOCKBU
  58. 58. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL “make $$$ in revenue” @JOCKBU
  59. 59. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL “continually foster world-class infrastructures as well as to quickly create principle-centred sources to meet our customers’ needs” @JOCKBU
  60. 60. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Better examples: @JOCKBU
  61. 61. make people happy DISNEYLAND @JOCKBU
  62. 62. a world free of malaria BILL & MELINDA GATES FOUNDATION @JOCKBU
  63. 63. make people’s lives easier, safer and better VOLVO CARS @JOCKBU
  64. 64. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL A product vision is deliberately far off and hard to complete @JOCKBU
  65. 65. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL A GOOD VISION MOTIVATES AND ALIGNS @JOCKBU
  66. 66. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL The big steps to get there = product roadmap @JOCKBU
  67. 67. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL You expect your roadmap to change as you learn more @JOCKBU
  68. 68. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL The smaller steps = weekly objectives = daily tasks @JOCKBU
  69. 69. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL EVERYTHING IS ALIGNED @JOCKBU COMPANY GOALS PRODUCT VISION PRODUCT ROADMAP WEEKLY OBJECTIVES DAILY TASKS
  70. 70. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Each task, goal and roadmap item is an experiment @JOCKBU
  71. 71. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Focus on what users are trying to achieve @JOCKBU
  72. 72. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Not on building widgets or features @JOCKBU
  73. 73. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Focus on outcomes, not on outputs @JOCKBU
  74. 74. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL How to set direction: Choose a simple vision people care about Focus on outcomes, not outputs # 3 @JOCKBU
  75. 75. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL UNDERSTAND YOUR USERS # @JOCKBU
  76. 76. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL To begin with, you know nothing about your users @JOCKBU
  77. 77. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL But you may have some guesses @JOCKBU
  78. 78. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL What is the running man in the video doing? @JOCKBU
  79. 79. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU Photo: The Guardian / YouTubeSource: https://www.youtube.com/watch?v=E3h-T3KQNxU
  80. 80. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Learning about your users will change your perspective @JOCKBU
  81. 81. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU Credit: Roman Pichler
  82. 82. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Learning reduces your risk of building the wrong thing @JOCKBU
  83. 83. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL You must be able to change your product easily as you learn @JOCKBU
  84. 84. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL @JOCKBU Photo: Government Digital Service
  85. 85. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL PROBLEM DEFINED SOLUTION DEFINED Credit: Design Council (with adaptations) BUILD TRENDS EMERGING TESTS SUCCEEDING WHAT’S THE PROBLEM? WHO HAS IT? WHY DOES IT MATTER? WHAT’S THE BEST SOLUTION? WHAT WORKS, WHAT DOESN’T? WHAT CAUSES WHAT? GUESS @JOCKBU
  86. 86. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL Always be learning @JOCKBU
  87. 87. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL How to understand users: Meet real users often Change your product based on what you learn Repeat# 4 @JOCKBU
  88. 88. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL RECAP @JOCKBU
  89. 89. COPYRIGHT © 2017 PRODUCT PEOPLE LIMITED ● PRODUCTPEO.PL HOW TO HACK YOUR COMPANY @JOCKBU GET PERMISSION BUILD YOUR TEAM SET DIRECTION UNDERSTAND YOUR USERS
  90. 90. THANKS! INTERIM PRODUCT MANAGEMENT WWW: productpeo.pl BLOG: imanageproducts.uk @jockbu amzn.to/2tnHacR
  91. 91. QUESTIONS? INTERIM PRODUCT MANAGEMENT WWW: productpeo.pl BLOG: imanageproducts.uk @jockbu amzn.to/2tnHacR

×