Good Product Management

COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL
GOOD PRODUCT
MANAGEMENT
DEVTALKS BUCHAREST, JUNE 2018
@JOCKBU
JOCK BUSUTTIL
PRODUCT PEOPLE LIMITED

Once upon
a time ...
@JOCKBU

COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PLCOPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL @JOCKBU
The Entry of the Animals into Noah's Ark – Brueghel / The J. Paul Getty Museum

Nimrod and his Companions Venerating Fire – Unknown / The J. Paul Getty Museum

Photo credit: Astrakan Images / Getty Images

Photo credit:Romain Thiery

The Harvesters – Bruegel / Rogers Fund, 1919

Prometheus Carrying Fire – Cossiers

Photo credit: Gilmanshin

Prometheus – Rombouts / KMSK Brussel

So no real
winners, then
@JOCKBU

Photo credit: Apple

Photo credit: Engadget /AOL

Today’s Modern Day Problems Depicted – Steve Cutts

We hide from
scary, messy
human stuff
@JOCKBU

EMOTIONS
Photo credit: Getty Images

Photo credit: Anonymous

Photo credit: Shutterstock

The most valuable
form of communication
is face-to-face. E-mail
and texting are the
least valuable.
ALEX PENTLAND
PROFESSOR AND DATA SCIENTIST,
MIT, USA
Photo: MIT

Photo credit: DitchtheLabel.org / YouTube

Photo credit: Legendary / Industrial Light and Magic

These are all
defences
@JOCKBU

So, why do we
do this?
@JOCKBU

Photo credit: Bigstock

Photo credit: iStockphoto/Getty Images

We crave human
interaction, but need
psychological safety
@JOCKBU

Psychological safety
When you feel safe in front of
your team to:
@JOCKBU
make mistakes
take risks
speak your mind
be creative
be vulnerable
be curious

So we find a
safer way to
interact
@JOCKBU

Photo credit: My Classic Car Garage

Photo credit: Amazon

People fear the day
when technology rises
up against them
@JOCKBU

No vendetta,
no agenda
@JOCKBU

Photo credit: Orion Pictures

Photo credit: Microsoft

Photo credit: Nick Bostrom / TED

Picture credit: Frank Lantz

An AI is only as
good as the task
you set
@JOCKBU

Photo credit: Microsoft / Twitter

A machine will adopt
the biases of its
training data
@JOCKBU

Photo credit: Josh Ritchie / ProPublica

We have to take
care with how we
train our machines
@JOCKBU

Photo credit: Jock Busuttil / GDS

THE OLD WAY
Credit: Government Digital Service

COPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PLCOPYRIGHT © 2012–2018 PRODUCT PEOPLE LIMITED ● IMANAGEPRODUCTS.UK ● PRODUCTPEO.PL
THE NEW WAY
@JOCKBU
Credit: Government Digital Service

We also have to
anticipate abuses
of our products
@JOCKBU

Photo credit: TechCrunch / Waymo

Photo credit: Geofenced Firearms /Facebook

Ethical product
management
@JOCKBU

Three ethical
dilemmas
Pick up your RED
and GREEN cards
@JOCKBU

Photo credit: Target

Photo credit: Motor1.com

7 ways to think
more ethically
@JOCKBU

User safety
@JOCKBU
#
1

User privacy
@JOCKBU
#
2

User security
@JOCKBU
#
3

Sensitive
information
@JOCKBU
#
4

Informed
consent
@JOCKBU
#
5

Inferred
information
@JOCKBU
#
6

Minimal extent
and duration
@JOCKBU
#
7

Your challenges
@JOCKBU

Provide
psychological
safety for your
team
@JOCKBU

Create successful
AND ethical
products
@JOCKBU

Be more human
@JOCKBU

THANKS!
INTERIM PRODUCT MANAGEMENT
WWW: productpeo.pl
BLOG: imanageproducts.uk
@jockbu amzn.to/2tnHacR

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