Hawthrone studies explained

ELTON MAYO
        AND
HAWTHORNE EXPERIMENTS




               Prepared by: Joby Jose P.
HAWTHORNE EXPERIMENTS
                                            The Master Brains…

                                      ELTON MAYO
                                      WHITE HEAD
                                      FRITZ ROTHISBERGER
                                      WILLIAM DICKSON


                           Known as Management guru
                           Founder of human relations movement.
                           Author of the book “human problems of
                                   an industrial civilization (1933)
   Fritz Roethlisberger

                             *He was a Social Scientist and
                             Management Theorist

                             *He was also the Professor of
                             Harvard Business School

18 October 2012           Hawthorne Experiments
Hawthorne Experiments   18 October 2012




“THE HAWTHORNE STUDIES”
•   Illumination Study (November 1924)
    –   Designed to test the effect of lighting intensity on worker productivity
    –   influence of human relations on work behavior
•   Relay Assembly Test Room Study (1927-1932)
    –   To determine the effect of changes in various job conditions on group
        activity.
•   Interviewing Program (1928-1930)
    –   Investigate connection between supervisory practices and employee
        morale
    –   Employees expressed their attitudes towards
        company, supervision, insurance plans, promotion and wages
        (e.g., likes and dislikes)
•   Bank Wiring Room Observation Study (November 1931 - May 1932)
    –   Social groups can influence production and individual work behavior
    –   How is social control manifested on the shop floor?
Hawthorne Experiments   18 October 2012




  Why Human Relations and the Hawthorne
                Study ?
       The      Hawthorne     plant       of     General    Electric
Company, Chicago, was manufacturing telephone system bell. It
employed about 30,000 employees at the time of experiments.

In respect of material benefits to workers, this was the most progressive
company with pension and sickness benefits and other recreational
facilities, there was great deal of dissatisfaction among the workers and
productivity was not up to the mark.
           Many findings of earlier writers, particularly of scientific
management, which focused attention on the mechanical and
physiological variables. All these variables were tested in the field to
increase the efficiency of the organizations.
Hawthorne Experiments   18 October 2012




         The positive aspects of these variables could not evoke positive
response work behavior at work. They discovered the real cause of the
behavior was something more than these variables. Such findings generated
a new phenomenon about human behavior and focused attention on the
human behaving in the organizations. As such, this new approach has been
called ‘human relations approach of management.

After the utter failure of an investigation conducted by efficiency experts, in
1924, the company asked for the assistance form the national academy of
sciences to investigate the problems of low productivity.
Airplane View of Hawthorne Works




                  Hawthorne Experiments   18 October 2012
Western Electric Company




                   Hawthorne Experiments   18 October 2012
1. ILLUMINATION EXPERIMENT




                 Hawthorne Experiments   18 October 2012
Illumination Studies
•   1924-1927
•   Funded by General Electric
•   Conducted by The National Research Council (NRC) of the National
    Academy of Sciences with engineers from MIT
 Purpose of the study: TO STUDY THE EFFECT OF VARIOUS LIGHTING CONDITIONS ON THE
    WORKERS PRODUCTIVITY. DIVIDED THE WORKERS INTO TWO GROUPS
   The hypothesis was that with higher illumination, productivity would increase.
   GROUP -1 :- LIGHTING CONDITION IMPROVED AND THE PRODUCTIVITY WENT UP .
   GROUP-2 :- LIGHTING CONDITION REMAINED CONSTANT AND THE PRODUCTIVITY INCREASED.
•   Measured Light Intensity vs. Worker Output
•   Result :
    – Rejected the hypothesis
    – Higher worker productivity and satisfaction at all light levels
    – Worker productivity was stopped with the light levels reached moonlight
       intensity.
•   Conclusions:
    – Light intensity has no conclusive effect on output
    – Productivity has a psychological component
    _ Concept of “Hawthorne Effect” was created
                                           Hawthorne Experiments   18 October 2012
IILUMINATION STUDY




                     Hawthorne Experiments   18 October 2012
2. Relay Assembly Test Experiments
   1927-1929
   Experiments were conducted by Elton Mayo
   Manipulated factors of production to measure effect on output ( Pay Incentives, Length of Work
    Day & Work Week , Use of Rest Periods, Company Sponsored Meals )
     · under normal conditions, with a 48-hour week, including Saturdays, and no
    breaks, the girls produced 2,400 relays a week each.
    · they were then put on piece-work for 8 weeks. Output went up.
    · two 5-minute rest pauses, morning and afternoon, were introduced for a period of 5
    weeks. Output went up once more.
    · the rest pauses were lengthened to 10 minutes each. Output went up sharply.
    · six 5-minute pauses were introduced, and the girls complained that their work
    rhythm was broken by the frequent pauses. Output fell slightly.
    · the 2 rest pauses were re-instated, the first with a hot meal supplied by the Company
    free of charge. Output went up.
    · the girls finished at 4.30 pm instead of 5.00 pm. Output went up.
    · the girls finished at 4.00 pm. Output remained the same.
    · finally, all the improvements were taken away, and the girls went back to the same
    conditions that they had at the beginning of the experiment: work on Saturday, 48-
    hour week, no rest pauses, no piece work and no free meal. These conditions lasted
    for a period of 12 weeks. Output was the highest ever recorded with the girls
    averaging 3000 relays a week each.
   Results:
       Higher output and greater employee satisfaction
   Conclusions:
     Workers’ output increased as a response to attention, feeling of being
      important, attention, cohesive group work, and non-directive supervision.
     Strong social bonds were created within the test group. Workers are influenced by
      need for recognition, security and sense of belonging

                                                        Hawthorne Experiments   18 October 2012
WOMEN IN THE RELAY TEST ASSEMBLY ROOM




                            Hawthorne Experiments   18 October 2012
3. MASS INTERVIEWING PROGRAMME
• Conducted 21,000
  interviews.
• Objective was to explore
  information, which could be
  used to improve supervisory
  training.
• Initially used the method of
  Direct Questioning and
  changed to Non Directive.




                                 Hawthorne Experiments   18 October 2012
Mass Interview Program
• Results
  - Merely giving an opportunity to talk and express grievances would
  increase the morale.
  - Complaints were symptoms of deep-rooted disturbances.
  -Workers are governed by experience obtained from both inside and
  outside the company.
 - The social organization of the company represents a system of values
 from which the worker derives satisfaction or dissatisfaction.
 - The social demands of the worker are influenced by social experience in
 groups both inside and outside the work plant.




                                       Hawthorne Experiments   18 October 2012
4. BANK WIRING OBSERVATION ROOM
           EXPERIMENT
 14 WORKERS
  9 WIREMEN
  3 SOLDERMEN
  2 INSPECTOR




                   Hawthorne Experiments   18 October 2012
4. Bank Wiring Room Experiment –                                     1931-1932

 Few Special Conditions
      Segregated work area
      No Management Visits
      Supervision would remain the same
      Observer would record data only – no interaction with workers
 New incentive pay rate was established for the small group
 Any increases in output would be included in departmental pay incentives
 Result – output was lower than what company had determined.
                 The reasons for this output:
                  Fear of unemployment
                  Fear of raising the standards
                 Protection of slower workers
                 Satisfaction on the part of management
 Conclusions:
    Well established performance norms existed in the group
    Informal Social Organization dictated little deviation from established
     production standards
    Informal Social Organizations protect workers from managers who
        Raise production standards
        Cut pay rates
        Challenge workplace norms
                                          Hawthorne Experiments   18 October 2012
1.     There is no direct relationship between worker productivity
       and physical factors.
2.     The employer can be motivated by psychological and social
       wants because his behavior is also influenced by
       feelings, emotions and attitudes. Thus economic incentives are
       not the only method to motivate people.
3.     Work is considered as a group activity and not as an operation
       performed by an individual worker.
4.     The human social and social factors result in the overall growth
       and development of the human resource.
5.     Group Influence: Workers being social beings, they create groups
       which may be different from their official group. In fact, groups are
       formed to overcome the shortcomings of formal relationships. The
       group determines the norm of behavior of members.
     18 October 2012    Hawthorne Experiments
HIGH LIGHTS CONTINUED……
6. Conflicts: The informal relations of workers create groups and there may be conflict
between organization and groups so created. The conflict may be because of the
incompatible objectives between the two.
7. Leadership: Leadership cannot come only from formally-appointed superior as held
by earlier thinkers. There may be informal leaders as shown by the bank writing
experiments.
8. Supervision: Friendly to the workers, attentive, genuinely concerned supervision
affects the productivity favorably.
9. Communication: Through communication, workers can be explained the rationality of
a particular action, participation of workers can be sought in decision-making concerning
the matter of their importance, problems faced by them can be identified and attempts can
be made to remove these.




  18 October 2012         Hawthorne Experiments
CRITICISMS OF HAWTHORNE EXPERIMENTS:

1. It lacks validity.
2. More importance to human aspects
3. More emphasis on group decision-making
4. Mayo overstressed experimentation and drew
   conclusions from the strength of observations about
   a small sample of size.
5. The experiment lacked scientific basis.
6. The Hawthorne plant was not a typical plant because it
  was a thoroughly unpleasant place to work. Therefore, the
  results could not be valid for others.




                                Hawthorne Experiments   18 October 2012
CONCLUSION
•The Hawthorne studies have had a remarkable impact on
management in organizations and how workers react to various
situations.

•Stimulated interest on human behaviour in organizations.

•A lot of literature came out analysing the human behaviour in
organizations.

• in spite of the short comings of Hawthorne experiments, initiated
a new approach to management (Human Relations Approach).




                                  Hawthorne Experiments   18 October 2012
Sources of Information

Andrew Dubrin, Management: Concepts ana cases, Lengage India Pvt Ltd,
         New Delhi, 2009.
Sumuel C. Certo and S. Trevis Creto, Modern Management, PH learning Pvt
         Ltd, Delhi, 2002.
USP Rao, and V Hari Krishna, Management: Text and Cases, Excel books,
         New Delhi, 2002
L. M. Prasad, Principles and Practice of Management, Educational
         Publications, New Delhi, 2010.
ELTON Mayo and Hawthrone Experiments
         http://www.thefreelibrary.com/Elton+Mayo%3a+the+Hawthorne+exp
eriments.-a0151189059 (accessed on 28 Sept 2012)




                                      Hawthorne Experiments   18 October 2012
Hawthorne Experiments   18 October 2012
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Hawthrone studies explained

  • 1. ELTON MAYO AND HAWTHORNE EXPERIMENTS Prepared by: Joby Jose P.
  • 2. HAWTHORNE EXPERIMENTS The Master Brains…  ELTON MAYO  WHITE HEAD  FRITZ ROTHISBERGER  WILLIAM DICKSON Known as Management guru Founder of human relations movement. Author of the book “human problems of an industrial civilization (1933) Fritz Roethlisberger *He was a Social Scientist and Management Theorist *He was also the Professor of Harvard Business School 18 October 2012 Hawthorne Experiments
  • 3. Hawthorne Experiments 18 October 2012 “THE HAWTHORNE STUDIES” • Illumination Study (November 1924) – Designed to test the effect of lighting intensity on worker productivity – influence of human relations on work behavior • Relay Assembly Test Room Study (1927-1932) – To determine the effect of changes in various job conditions on group activity. • Interviewing Program (1928-1930) – Investigate connection between supervisory practices and employee morale – Employees expressed their attitudes towards company, supervision, insurance plans, promotion and wages (e.g., likes and dislikes) • Bank Wiring Room Observation Study (November 1931 - May 1932) – Social groups can influence production and individual work behavior – How is social control manifested on the shop floor?
  • 4. Hawthorne Experiments 18 October 2012 Why Human Relations and the Hawthorne Study ? The Hawthorne plant of General Electric Company, Chicago, was manufacturing telephone system bell. It employed about 30,000 employees at the time of experiments. In respect of material benefits to workers, this was the most progressive company with pension and sickness benefits and other recreational facilities, there was great deal of dissatisfaction among the workers and productivity was not up to the mark. Many findings of earlier writers, particularly of scientific management, which focused attention on the mechanical and physiological variables. All these variables were tested in the field to increase the efficiency of the organizations.
  • 5. Hawthorne Experiments 18 October 2012 The positive aspects of these variables could not evoke positive response work behavior at work. They discovered the real cause of the behavior was something more than these variables. Such findings generated a new phenomenon about human behavior and focused attention on the human behaving in the organizations. As such, this new approach has been called ‘human relations approach of management. After the utter failure of an investigation conducted by efficiency experts, in 1924, the company asked for the assistance form the national academy of sciences to investigate the problems of low productivity.
  • 6. Airplane View of Hawthorne Works Hawthorne Experiments 18 October 2012
  • 7. Western Electric Company Hawthorne Experiments 18 October 2012
  • 8. 1. ILLUMINATION EXPERIMENT Hawthorne Experiments 18 October 2012
  • 9. Illumination Studies • 1924-1927 • Funded by General Electric • Conducted by The National Research Council (NRC) of the National Academy of Sciences with engineers from MIT  Purpose of the study: TO STUDY THE EFFECT OF VARIOUS LIGHTING CONDITIONS ON THE WORKERS PRODUCTIVITY. DIVIDED THE WORKERS INTO TWO GROUPS  The hypothesis was that with higher illumination, productivity would increase.  GROUP -1 :- LIGHTING CONDITION IMPROVED AND THE PRODUCTIVITY WENT UP .  GROUP-2 :- LIGHTING CONDITION REMAINED CONSTANT AND THE PRODUCTIVITY INCREASED. • Measured Light Intensity vs. Worker Output • Result : – Rejected the hypothesis – Higher worker productivity and satisfaction at all light levels – Worker productivity was stopped with the light levels reached moonlight intensity. • Conclusions: – Light intensity has no conclusive effect on output – Productivity has a psychological component _ Concept of “Hawthorne Effect” was created Hawthorne Experiments 18 October 2012
  • 10. IILUMINATION STUDY Hawthorne Experiments 18 October 2012
  • 11. 2. Relay Assembly Test Experiments  1927-1929  Experiments were conducted by Elton Mayo  Manipulated factors of production to measure effect on output ( Pay Incentives, Length of Work Day & Work Week , Use of Rest Periods, Company Sponsored Meals ) · under normal conditions, with a 48-hour week, including Saturdays, and no breaks, the girls produced 2,400 relays a week each. · they were then put on piece-work for 8 weeks. Output went up. · two 5-minute rest pauses, morning and afternoon, were introduced for a period of 5 weeks. Output went up once more. · the rest pauses were lengthened to 10 minutes each. Output went up sharply. · six 5-minute pauses were introduced, and the girls complained that their work rhythm was broken by the frequent pauses. Output fell slightly. · the 2 rest pauses were re-instated, the first with a hot meal supplied by the Company free of charge. Output went up. · the girls finished at 4.30 pm instead of 5.00 pm. Output went up. · the girls finished at 4.00 pm. Output remained the same. · finally, all the improvements were taken away, and the girls went back to the same conditions that they had at the beginning of the experiment: work on Saturday, 48- hour week, no rest pauses, no piece work and no free meal. These conditions lasted for a period of 12 weeks. Output was the highest ever recorded with the girls averaging 3000 relays a week each.  Results:  Higher output and greater employee satisfaction  Conclusions:  Workers’ output increased as a response to attention, feeling of being important, attention, cohesive group work, and non-directive supervision.  Strong social bonds were created within the test group. Workers are influenced by need for recognition, security and sense of belonging Hawthorne Experiments 18 October 2012
  • 12. WOMEN IN THE RELAY TEST ASSEMBLY ROOM Hawthorne Experiments 18 October 2012
  • 13. 3. MASS INTERVIEWING PROGRAMME • Conducted 21,000 interviews. • Objective was to explore information, which could be used to improve supervisory training. • Initially used the method of Direct Questioning and changed to Non Directive. Hawthorne Experiments 18 October 2012
  • 14. Mass Interview Program • Results - Merely giving an opportunity to talk and express grievances would increase the morale. - Complaints were symptoms of deep-rooted disturbances. -Workers are governed by experience obtained from both inside and outside the company. - The social organization of the company represents a system of values from which the worker derives satisfaction or dissatisfaction. - The social demands of the worker are influenced by social experience in groups both inside and outside the work plant. Hawthorne Experiments 18 October 2012
  • 15. 4. BANK WIRING OBSERVATION ROOM EXPERIMENT  14 WORKERS  9 WIREMEN  3 SOLDERMEN  2 INSPECTOR Hawthorne Experiments 18 October 2012
  • 16. 4. Bank Wiring Room Experiment – 1931-1932  Few Special Conditions  Segregated work area  No Management Visits  Supervision would remain the same  Observer would record data only – no interaction with workers  New incentive pay rate was established for the small group  Any increases in output would be included in departmental pay incentives  Result – output was lower than what company had determined. The reasons for this output:  Fear of unemployment  Fear of raising the standards Protection of slower workers Satisfaction on the part of management  Conclusions:  Well established performance norms existed in the group  Informal Social Organization dictated little deviation from established production standards  Informal Social Organizations protect workers from managers who  Raise production standards  Cut pay rates  Challenge workplace norms Hawthorne Experiments 18 October 2012
  • 17. 1. There is no direct relationship between worker productivity and physical factors. 2. The employer can be motivated by psychological and social wants because his behavior is also influenced by feelings, emotions and attitudes. Thus economic incentives are not the only method to motivate people. 3. Work is considered as a group activity and not as an operation performed by an individual worker. 4. The human social and social factors result in the overall growth and development of the human resource. 5. Group Influence: Workers being social beings, they create groups which may be different from their official group. In fact, groups are formed to overcome the shortcomings of formal relationships. The group determines the norm of behavior of members. 18 October 2012 Hawthorne Experiments
  • 18. HIGH LIGHTS CONTINUED…… 6. Conflicts: The informal relations of workers create groups and there may be conflict between organization and groups so created. The conflict may be because of the incompatible objectives between the two. 7. Leadership: Leadership cannot come only from formally-appointed superior as held by earlier thinkers. There may be informal leaders as shown by the bank writing experiments. 8. Supervision: Friendly to the workers, attentive, genuinely concerned supervision affects the productivity favorably. 9. Communication: Through communication, workers can be explained the rationality of a particular action, participation of workers can be sought in decision-making concerning the matter of their importance, problems faced by them can be identified and attempts can be made to remove these. 18 October 2012 Hawthorne Experiments
  • 19. CRITICISMS OF HAWTHORNE EXPERIMENTS: 1. It lacks validity. 2. More importance to human aspects 3. More emphasis on group decision-making 4. Mayo overstressed experimentation and drew conclusions from the strength of observations about a small sample of size. 5. The experiment lacked scientific basis. 6. The Hawthorne plant was not a typical plant because it was a thoroughly unpleasant place to work. Therefore, the results could not be valid for others. Hawthorne Experiments 18 October 2012
  • 20. CONCLUSION •The Hawthorne studies have had a remarkable impact on management in organizations and how workers react to various situations. •Stimulated interest on human behaviour in organizations. •A lot of literature came out analysing the human behaviour in organizations. • in spite of the short comings of Hawthorne experiments, initiated a new approach to management (Human Relations Approach). Hawthorne Experiments 18 October 2012
  • 21. Sources of Information Andrew Dubrin, Management: Concepts ana cases, Lengage India Pvt Ltd, New Delhi, 2009. Sumuel C. Certo and S. Trevis Creto, Modern Management, PH learning Pvt Ltd, Delhi, 2002. USP Rao, and V Hari Krishna, Management: Text and Cases, Excel books, New Delhi, 2002 L. M. Prasad, Principles and Practice of Management, Educational Publications, New Delhi, 2010. ELTON Mayo and Hawthrone Experiments http://www.thefreelibrary.com/Elton+Mayo%3a+the+Hawthorne+exp eriments.-a0151189059 (accessed on 28 Sept 2012) Hawthorne Experiments 18 October 2012
  • 22. Hawthorne Experiments 18 October 2012