On June 19, 2012, designers from the bay area gathered at Jobvite HQ for the UX Resume and Portfolio Bootcamp. This session, Networking Works: Using Facebook, Twitter and LinkedIn for Jobs, was presented by Patrick Neeman, director of user experience at Jobvite, and Dylan Campbell, partner at Highlander Solutions.

1. Networking
Works { Using Facebook,
Twitter and
LinkedIn for Jobs
Patrick Neeman Dylan Campbell
Director of User Experience, Jobvite Partner, Highlander Solutions
@jobvite @highlandersol
http://www.jobvite.com http://www.highlandersolutions.net

2. Why social is important
•Kenneth James Hamer, Twitter
•Nicholas Huttema, Facebook
•Mai Nakamura, LinkedIn
•Alyse Speyer, Personal Referral
•Stacey Tester, Personal Referral
•Margaret Hsu Stout, Personal Referral
9%
of all job
45% of all hires
applications
{ Agency + personal referrals }

3. The lowest conversion rate for an application?
A job board
0.41% percent of applications from job boards become hires.
11 percent of applications from referrals become hires.
Job boards are dead. There needs to
be a personal relationship to get in
the door.
Relying on Craigslist personal ads
for the one.
@jobvite @highlandersol #jobviteux

4. Personal networking
is the new
job board
Why?
@jobvite @highlandersol #jobviteux

5. 56% percent of
people who got a
job got it through
someone they
knew casually.
Mark Granovetter
@jobvite @highlandersol #jobviteux
Sociologist, 1973

6. To get the great jobs you have to figure
out a way to expand your personal
net work, and social media is a great
way to do that.
The best jobs, especially at startups,
aren’t advertised. if they are, then you
need an inside connection to be your
champion within the company.
{ How do I become a personal referral? }
Use Social Media
@jobvite @highlandersol #jobviteux

7. You can’t put your bet on one
hand -- you should explore
other opportunities.
It’s about making a lot of small bets...
• Follow people at companies you like on Twitter
• Subscribe to updates on Facebook
• Tailor your LinkedIn and Facebook profiles
• Go to conferences, meetups and classes
@jobvite @highlandersol #jobviteux

8. {Social Networks}
LinkedIn Research, reconnaissance and your profile
Facebook Personal friends and their connections
Twitter Super connectors and people with similar interests
Stack Exchange, Git
Building street cred and engage with other users
Hub, LinkedIn Groups
SkillShare, Meetups Engage with super connectors and people in person
@jobvite @highlandersol #jobviteux

9. { What kind of people should I be looking for? }
• Super connectors, because they like helping people
• People who might hire you, not someone who is you
• Recruiters, because they move around ALOT
Not Robert Scoble - 265k followers
1k to 4k thousand people on Twitter
•Not other user experience designers every time
•Ask developers
•Ask product managers
•Ask marketing people
Recruiters are very transient, but stay in the same
industry, one recruiter we work heavily with has brought
jobvite into 6 companies in 5 years
@jobvite @highlandersol #jobviteux

10. It’s all about getting them
to engage. Ask them
questions.
Get them to talk!
• Ask about their company
• Ask about what they’re doing
• Ask about their interests
• Ask them for advice
You want them
to do the talking!
@jobvite @highlandersol #jobviteux

11. Culture fit is really
important, especially
for design. You want to
find people you like that
like you.
The best way is engaging
with them.
It’s like dating...
You can “play the field” to find what you want
@jobvite @highlandersol #jobviteux

12. You want something that
shows how much passion
you have for design.
Something you do on your
own time so you learn and
grow as a designer.
{ Extra Credit }
Have a passion project
• Give you something to say
• Create common interests
• Doesn’t have to be work related
• Improve your skills
@jobvite @highlandersol #jobviteux

13. { Extra Credit }
UX Drinking Game
@jobvite @highlandersol #jobviteux

14. { Extra Credit }
Find My Bookmarks

15. There needs to be a return
on conversation.
{ What not to do }
• Do not talk all the time
• Don’t stalk and give them space
• Be respectful but be engaging
@jobvite @highlandersol #jobviteux

16. Thank you!
Patrick Neeman Dylan Campbell
Director of User Experience, Jobvite Partner, Highlander Solutions
@jobvite @highlandersol
http://www.jobvite.com http://www.highlandersolutions.net