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PUT	
  THE	
  NUMBERS	
  TO	
  WORK	
  	
  
DATA	
  DRIVEN	
  RECRUITING	
  
Erica	
  Messick	
  
Jobvite,	
  Product	
  Manager	
  
Agenda	
  
•  What	
  does	
  it	
  mean	
  to	
  be	
  data	
  driven?	
  
•  Interpret/Use	
  Dashboards	
  
•  Build	
  Reports	
  
•  What’s	
  Next	
  
SF Summit15 3B_Data-Driven Recruiting_Messick_5.8.15
Measure	
  What’s	
  Important	
  
multi-channel marketing
sources
conversions
recruiting processes
time to fill
conversions
velocity
MarkeNng:	
  Career	
  Site	
  Applies	
  
TOF:	
  Career	
  site	
  metrics	
  
Apply	
  compleNons	
  are	
  similar	
  to	
  a	
  purchase	
  made	
  on	
  a	
  shopping	
  website.	
  	
  
What	
  can	
  I	
  do	
  to	
  
increase/decrease	
  
applies?	
  
1	
  3	
  
6745	
   5396	
   4047	
   75%	
  
AcNon	
  Items	
  
1.	
  Adjust	
  your	
  apply	
  form	
  
– Have	
  too	
  many	
  poor	
  candidates	
  applying?	
  	
  	
  
	
  	
  	
  	
  Add	
  more	
  fields	
  and	
  qualifying/knock	
  out	
  
quesNons.	
  
– Have	
  too	
  few	
  candidates	
  compleNng	
  applies?	
  
Reduce	
  the	
  number	
  of	
  required	
  fields	
  to	
  lower	
  the	
  
barrier	
  to	
  apply.	
  
AcNon	
  Items	
  
2.	
  Rethink	
  Job	
  DescripNons	
  
– Write	
  headers	
  that	
  will	
  grab	
  abenNon	
  and	
  convert	
  
browsers	
  into	
  applicants	
  
– Keep	
  candidates	
  who	
  are	
  browsing	
  on	
  mobile	
  
devices	
  in	
  mind-­‐	
  they	
  are	
  increasingly	
  consuming	
  
your	
  content	
  and	
  you	
  don’t	
  want	
  a	
  challenging	
  
impression.	
  
	
  
MarkeNng:	
  Source	
  Performance	
  
Source	
  Performance	
  
More	
  Sourcing	
  Analysis	
  
Use	
  any	
  custom	
  or	
  
standard	
  field	
  to	
  
slice	
  &	
  dice	
  your	
  
data	
  	
  
Applicant	
  Tracking	
  
Conversion	
  Analysis	
  
Funnel Conversion Report
Velocity	
  
Candidates	
  in	
  State	
  over	
  Week	
  
Time	
  =	
  	
  
Week	
  of	
  Year	
  
Volume	
  of	
  
Candidates	
  
Time	
  to	
  Fill	
  
	
  
Customize	
  to	
  add	
  
fields,	
  groupings,	
  
averages	
  &	
  custom	
  
calcs	
  
2015	
  Roadmap	
  
•  More	
  Reportable	
  Data	
  
•  More	
  Summarized	
  Views	
  
•  Introduce	
  New	
  Reports	
  List	
  management	
  
features	
  	
  
•  InternaNonalizaNon	
  
	
  
	
  
 
Disclaimer!	
  
Proof	
  of	
  Concept	
  Slides	
  Only	
  
New	
  Reports	
  List	
  FuncNonality	
  
•  Search	
  
•  Preview	
  
•  Manage	
  
	
  
Summary	
  Report	
  w/Chart	
  Concept	
  Art	
  
More	
  to	
  come!	
  
Erica Messick
Product Manager, Reporting & Analytics
erica.messick@jobvite.com
Company Name Here, Position Title Here
Email Here
THANK	
  YOU!	
  

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SF Summit15 3B_Data-Driven Recruiting_Messick_5.8.15

  • 1. PUT  THE  NUMBERS  TO  WORK     DATA  DRIVEN  RECRUITING   Erica  Messick   Jobvite,  Product  Manager  
  • 2. Agenda   •  What  does  it  mean  to  be  data  driven?   •  Interpret/Use  Dashboards   •  Build  Reports   •  What’s  Next  
  • 4. Measure  What’s  Important   multi-channel marketing sources conversions recruiting processes time to fill conversions velocity
  • 6. TOF:  Career  site  metrics   Apply  compleNons  are  similar  to  a  purchase  made  on  a  shopping  website.     What  can  I  do  to   increase/decrease   applies?   1  3   6745   5396   4047   75%  
  • 7. AcNon  Items   1.  Adjust  your  apply  form   – Have  too  many  poor  candidates  applying?              Add  more  fields  and  qualifying/knock  out   quesNons.   – Have  too  few  candidates  compleNng  applies?   Reduce  the  number  of  required  fields  to  lower  the   barrier  to  apply.  
  • 8. AcNon  Items   2.  Rethink  Job  DescripNons   – Write  headers  that  will  grab  abenNon  and  convert   browsers  into  applicants   – Keep  candidates  who  are  browsing  on  mobile   devices  in  mind-­‐  they  are  increasingly  consuming   your  content  and  you  don’t  want  a  challenging   impression.    
  • 11. More  Sourcing  Analysis   Use  any  custom  or   standard  field  to   slice  &  dice  your   data    
  • 13. Conversion  Analysis   Funnel Conversion Report
  • 14. Velocity   Candidates  in  State  over  Week   Time  =     Week  of  Year   Volume  of   Candidates  
  • 15. Time  to  Fill     Customize  to  add   fields,  groupings,   averages  &  custom   calcs  
  • 16. 2015  Roadmap   •  More  Reportable  Data   •  More  Summarized  Views   •  Introduce  New  Reports  List  management   features     •  InternaNonalizaNon      
  • 17.   Disclaimer!   Proof  of  Concept  Slides  Only  
  • 18. New  Reports  List  FuncNonality   •  Search   •  Preview   •  Manage    
  • 19. Summary  Report  w/Chart  Concept  Art  
  • 21. Erica Messick Product Manager, Reporting & Analytics erica.messick@jobvite.com Company Name Here, Position Title Here Email Here THANK  YOU!