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TRANSFORM YOUR
RECRUITING STRATEGY THROUGH
THE POWER OF NUMBERS
Christian Forman
Appcast.io, Founder & CEO
About me
•  20 years building recruiting technology
(AIRS, The RightThing, StartWire, &
Appcast.io).
•  Spoken at 200+ industry events and
conferences.
•  Part of the team that has won the HR Tech
‘Product Of The Year’ on 3 different
occasions.
Quantifying the ‘application’ funnel
•  Multi-year, large scale research project.
•  Analyzed click-to-apply ratios for
500,000 applications.
•  Every major applicant tracking system;
mobile & desktop.
•  16 major industries.
Application
Length
Device Platform
3 ‘structural’ issues impact the funnel
More questions…more drop off
10.60%
7.51%
5.68%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
1-25 26-50 50+
CTA %
Click-To-Apply (CTA):
The percentage of job seekers who click to view a
job and actually go on to complete an
application.
# of Questions
‘Apply time’ is the biggest driver
12.47%	
  
6.97%	
  
3.61%	
  
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
1-5 6-15 15+
# of Minutes
CTA %
Device is a game changer
Difference
Banking 20% 3% 650%
Food Service 13% 2% 430%
Healthcare 9% 2% 417%
Technology 19% 1% 2209%
We’ve paved the goat path
So what?
A better candidate
experience saves money.
Shorter applications = lower costs.
$4.01
$7.17
$13.85
  $-­‐      
  $2.00  
  $4.00  
  $6.00  
  $8.00  
  $10.00  
  $12.00  
  $14.00  
  $16.00  
1-­‐5
 6-­‐15
 15+
# of Minutes
Better mobile = lower costs.
Good Mobile Bad Mobile
$0.50 CPC $0.50 CPC
13% CTA 2% CTA
$3.85 CPA $25.00 CPA
= =
Jobvite = lower costs.
  
	
  	
  

	
  	
   Jobvite
 7.46%
   $6.71  
Leading	
  Mid	
  Market	
  ATS	
   6.74%	
   	
  $7.42	
  	
  
Leading	
  Mid	
  Market	
  ATS	
   6.36%	
   	
  $7.86	
  	
  
Leading	
  ERP	
   6.36%	
   	
  $7.86	
  	
  
Leading	
  Large	
  Market	
  ATS	
   5.65%	
   	
  $8.85	
  	
  
Leading	
  Large	
  Market	
  ATS	
   5.34%	
   	
  $9.37	
  	
  
Leading	
  ERP	
   5.22%	
   	
  $9.58	
  	
  
Leading	
  TransportaBon	
  ATS	
   4.84%	
   	
  $10.32	
  	
  
Leading	
  Large	
  Market	
  ATS	
   2.76%	
   	
  $18.09	
  	
  
Leading	
  HealthCare	
  ATS	
   2.48%	
   	
  $20.18	
  	
  
CTA eCPA
•  Pay-per-applicant job ad exchange.
•  Only sponsor jobs that need
applicants
•  Pay-per-applicant, not on the click
or posting
•  Millions of job seekers from
thousands of sites
•  Proven quality
The source of our data.
150 clients in 15 months
Transportation Banking & Business
Retail &
Consumer HealthCare Technology
Thank  you!

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Keynote NYC: Transforming Your Recruiting Strategy_Appcast

  • 1. TRANSFORM YOUR RECRUITING STRATEGY THROUGH THE POWER OF NUMBERS Christian Forman Appcast.io, Founder & CEO
  • 2. About me •  20 years building recruiting technology (AIRS, The RightThing, StartWire, & Appcast.io). •  Spoken at 200+ industry events and conferences. •  Part of the team that has won the HR Tech ‘Product Of The Year’ on 3 different occasions.
  • 3. Quantifying the ‘application’ funnel •  Multi-year, large scale research project. •  Analyzed click-to-apply ratios for 500,000 applications. •  Every major applicant tracking system; mobile & desktop. •  16 major industries.
  • 5. More questions…more drop off 10.60% 7.51% 5.68% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 1-25 26-50 50+ CTA % Click-To-Apply (CTA): The percentage of job seekers who click to view a job and actually go on to complete an application. # of Questions
  • 6. ‘Apply time’ is the biggest driver 12.47%   6.97%   3.61%   0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 1-5 6-15 15+ # of Minutes CTA %
  • 7. Device is a game changer Difference Banking 20% 3% 650% Food Service 13% 2% 430% Healthcare 9% 2% 417% Technology 19% 1% 2209%
  • 8. We’ve paved the goat path
  • 9. So what? A better candidate experience saves money.
  • 10. Shorter applications = lower costs. $4.01 $7.17 $13.85  $-­‐        $2.00    $4.00    $6.00    $8.00    $10.00    $12.00    $14.00    $16.00   1-­‐5 6-­‐15 15+ # of Minutes
  • 11. Better mobile = lower costs. Good Mobile Bad Mobile $0.50 CPC $0.50 CPC 13% CTA 2% CTA $3.85 CPA $25.00 CPA = =
  • 12. Jobvite = lower costs.           Jobvite 7.46%  $6.71   Leading  Mid  Market  ATS   6.74%    $7.42     Leading  Mid  Market  ATS   6.36%    $7.86     Leading  ERP   6.36%    $7.86     Leading  Large  Market  ATS   5.65%    $8.85     Leading  Large  Market  ATS   5.34%    $9.37     Leading  ERP   5.22%    $9.58     Leading  TransportaBon  ATS   4.84%    $10.32     Leading  Large  Market  ATS   2.76%    $18.09     Leading  HealthCare  ATS   2.48%    $20.18     CTA eCPA
  • 13. •  Pay-per-applicant job ad exchange. •  Only sponsor jobs that need applicants •  Pay-per-applicant, not on the click or posting •  Millions of job seekers from thousands of sites •  Proven quality The source of our data.
  • 14. 150 clients in 15 months Transportation Banking & Business Retail & Consumer HealthCare Technology