Branding Yourself For Success

Job Search 2.0 F09 Job Search 2.0 BRANDING YOURSELF FOR SUCCESS Anita Manuel, M.A. Joe Bucher, M.A.

BRANDING YOURSELF FOR SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job Search 2.0 F09

What is a Brand? Job Search 2.0 F09 ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Personal Brand? Job Search 2.0 F09 Personal branding is the process whereby people and their careers are marked as brands (wikipedia)

Why You Need a Personal Brand ,[object Object],[object Object],[object Object],Job Search 2.0 F09

HR & RECRUITERS ,[object Object],[object Object],Job Search 2.0 F09

Step I: What is Your Message? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job Search 2.0 F09

Step II: Your Branding Toolkit Job Search 2.0 F09

Job Search 2.0: Social Media + Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],Job Search 2.0 F09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step III: Who Do You Know? Job Search 2.0 F09 friends/family peers/alumni/colleagues professionals/associations/groups target employers 80% of available positions are found through networking ( not job posting sites)

Step IV: Do Your Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job Search 2.0 F09

Exploring LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job Search 2.0 F09

Exploring Visual CV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job Search 2.0 F09

Example of What Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Job Search 2.0 F09

Job Search 2.0 F09 What is twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positive Branding = Good Reputation Job Search 2.0 F09 *35% of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*CareerBuilder.com

Consequences of Negative Branding Job Search 2.0 F09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],According to a nationwide survey*,45% of employers use social networking sites to research candidates *CareerBuilder.com

Reputation Management Job Search 2.0 F09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Branding Yourself For Success

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