The document discusses left and right brain dominance and provides descriptions of personality types associated with each. It then provides more details on each type: 1. Left-brain dominant types are described as dedicated, cold, and perfectionist. Right-brain dominant types like challenges and do not like pleasantries. 2. Left-brain types who are also left-handed are said to be full of consideration, traditional, and indirectly supportive of others. Right-handed right-brain types are described as leaders who care about people. 3. The document suggests knowing one's brain dominance can help integrate intuition and analysis in decision making. It argues intuition is useful when conditions are uncertain or have little precedent.

1. Left/Right
Brain
Dominance

2. Source:

3. 1. Put your hands
clasped as in
prayer.

4. Source

5. 2. Fold your arms in
front of the chest

6. * Left thumb under
the right thumb,
then you are left
brain dominant
user.
* Right thumb under
the left thumb, then
you are right brain
dominant user

7. * Right arm above
your left arm, then
you are left-brain
user
* Left arm is above
your right arm, then
you are right-brain
user

8. Right, Left
Full consideration, traditional, indirect type
Instinctively read the emotions of other people and friendly to everyone naturally.
Though not too deep to take the initiative to move 'forward', but people with this
type will always support someone else.
Is a stable personality and full consideration in doing something, give others a feeling
of being protected by someone with this type.
The downside is they can not say no to a case directly, although they do not wish to
do so they will always be to care about other people. They will help others though
have no interest in it.
In the world of design, this type (the full consideration) would really think about the
concept and make sure if it was ready. Because like something simple, usually what
they produce is also simple and easily digested by others, the brand does not like
anything complicated. Remember! Sometimes design briefs from clients often
provide rules and assignment of the 'complicated' and complex, but they do with a
simple. This makes them tend to often talk with clients .

9. Right, Right
Like the challenge and do not like pleasantries (straight type)
When they have determined what they will do so as soon as possible. They also really
like to try and also like things related to the challenge. Dare to face the dangers / risks
without thinking (which sometimes do something silly).
The downside is they do not hear the words or advice from others, they will think twice
or think about it if they really hope for what they want to hear it in a conversation and
one thing (they will listen to you only if they think it's interesting .) However, because
they do not like small talk they tend to be someone who is popular.
People who have this personality is considered very suitable in the field of design and
art. As we know the right brain is dominantly used in the design field. Because they like
the challenge, they love to explore new things, new ways, think 'outside the box', which
made him have a chance to find concepts or new design ideas.
They are also very powerful imagination. Well, it should also be reminded sometimes
they are not skilled in doing something (read my article about the triangle of science, art
and skills in the next post), so they are better suited to be a concept bank and creative
team

10. Left, Left
Dedicated high, cold, and perfectionist
Always rely on logic in every action and every aspect. To beat or to
persuade them is with a reason and considerations. Having a lot of pride
and feel great in doing something. If they are your friend, they are very
reliable. However, if they become your opponent, they are a formidable
opponent. Because they can talk like a perfectionist, they often leave a bad
impression which makes it very difficult to care on the first met.
People with this type of personality is very difficult to adapt in the field of
design (does not mean they can not), there are various ways so that we can
use our right brain optimally. Nevertheless the results of the design they
create usually takes a long time, research and observation they make as
much as they want and often make their designs become a 'wow' because
of their high dedication.

11. Left, Right
Like to care about other people, the type of leader
They have good speaking ability and wit to adjust the situation and existing
conditions, while still considering the needs of others. Because they are cool
and calm or quiet, have a sense of high responsibility, they will tend to be the
leader of a group. Became popular among the people around.
However, they could not help the lives or personal interests in terms of
'dividing or mixing these two things, because they want too much care for
other people. Very concerned about how others view them and always alert.
They like something to do with observation and research. As well as we
understand, in the field of visual communication, we also struggle with things
like that. However, somewhat less able to imagine. They define something
based on the principles and concepts. When they would describe the results
of the concept of observation, they are less able to process them in a visual
form. Like we know something, it seems very close, but it is difficult to be
expressed in words.

12. Integrating Intuition and Analysis
Knowing whether your left and right brain
dominant will help you integrate intuition
and analysis.
Ch 1 -12

13. Integrating Intuition and
Analysis
Intuition is based on:
– Past experiences
– Judgment
– Feelings
Intuition is Useful for decision making
 Conditions of great uncertainty
 Conditions with little precedent
Ch 1 -13

14. Integrating Intuition & Analysis
Intuition & Judgment
Involve Management at all levels
Influence all analyses
Ch 1 -14

15. Integrating Intuition &
Analysis
Ch 1 -15