A class for the Pompeu Fabra University's Full Time Internationa MBA about knowledge management and applied cases

1. Knowledge, Communities and Virtual Spaces UPF MBA Knowledge Management 26/10/2005 – Joan Mayans [ [email_address] ]

2. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Anthropology Research Practice Business Project evolution Time evolution

3. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Social Anthropology Ethnographic method Fieldwork Participant observation Social Group’s CULTURE Everyday practices Knowledge Behaviour

4. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Social Anthropology Culture is what we are dealing with when we are managing knowledge. To manage knowledge we must distinguish between people’s knowledge and knowledge about people . To be able to manage people’s knowledge, first we must have a deep knowledge of them. To put it in other words, we need an ethnographic or, at least, a qualitative approach to every social group –i.e., organization- before we pretend to manage their knowledge.

7. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Research and practice Morningstar, Chip & Farmer, F. Randall, 1990, “The lessons of Lucasfilm’s Habitat”, publicado en Michael Benedikt, 1990, Cyberpace: First Steps , Cambridge, Mass.: MIT Press, Available: http://www.communities.com/company/papers/lessons.html Social emphasis: Cyberspace has to be planned and thought as something : “ defined more by the interactions among the actors within it than by the technology with which it is implemented” Cyberspace is : “ necessarily a multiple-participant environment . It seems to us that the things that are important to the inhabitants of such an environment are the capabilities available to them, the characteristics of the other people they encounter there, and the ways these various participants can affect one another . Beyond a foundation set of communication capabilities, the technology used to present this environment to its participants, while sexy and interesting, is a peripheral concern ” And, as a conclusion, they state that: “ Managing a cyberspace world is not like managing the world inside a single-user application or even a conventional online service. Instead, it is more like governing an actual nation . Cyberspace architects will benefit from study of the principles of sociology and economics as much as from the principles of computer science. We advocate an agoric, evolutionary approach to world building rather than a centralized, socialistic one”

8. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Research and practice Donath , Judith S., 1997, Inhabiting the Virtual City: the design of social environments for electronic communities , Massachusetts: MIT. Available in: http://smg.media.mit.edu/people/Judith/Thesis/Cover.html Technological emphasis: “ To a large extend, the future success of virtual communities depends on how well the tools for social interaction are designed” “ If they [virtual communities] are poorly designed, the online world may feel like a vast concrete corporate plaza, with a few sterile benches: a place people hurry through on their way to work or home. If the tools are well designed, the on-line world will not only be inhabited, but will be able to support a wide range of interactions and relationships, from close collaboration to casual people watching” .

9. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces Ethnography and social sciences methods + Technology + Design + Practical and sociological orientation Research and practice Integration Social places designed for social interaction and information sharing High degree of management and monitorization capabilities Places for knowledge transfer and acquisition

13. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety About the conference: Participants origin: Language of interaction / Paper: Participants origin (2): Evolution of CSO members:

14. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces T.Team Scientific C. Support Committee Working Groups Coordination Active Participants (with paper and discussion) Active Participants (in discussion) Lurking Participants Non-participant Participants Aprox. 50% Time evolution

20. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces ONLINE conference on cybersociety Participation/Interaction arenas: Paper submission Working Group Discussion Fora Multilingual chat room General Discussion Fora E-mail contact More Informal More Asinchronous John Dewey : “ knowledge is a mode of participation ”

24. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Problems… Social misunderstanding : lack of past referents, lack of understanding the objectives Citizenship indifference or even reaction against it Too many and too diverse activities, collapsing agenda Too much meaningless space and places Too poorly linked and lack of a general contextualization of different kinds of activities

25. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 KMP Goals Helping communication and press departments in order to transmit more accurately what the Forum was being Creating new participation and personal communication channels through new and broader uses of the Forum website Creating knowledge products coming from the Forum’s activities and contents Building the Forum’s Knowledge Open Legacy through a wide knowledge capture, segmentation and storing methodology

26. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 KMP + Goals Explain ourselves the general sense of what the Forum had been Extract strategic value and international prestige beyond the physical and temporal boundaries , through real after-Forum projects Find and transfer to society and governments the main and most relevant topics and ideas that occurred in the whole Forum Create an own methodology of the whole organization, a how to Forum? for next editions

27. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Ethnographical and strategic analysis Project conceptualization and methodology Project coordination and management Intranet for collaborative capture and knowledge processing Hiring, training and actual work of knowledge capture teams

28. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 9/05/04 26/09/04 Forum’s rythm of activities and content production Knowledge capture rythm. Ordered integration and storing of information. Generation of first outputs Evolució Fòrum Evolució Captura de Coneixement Evolució Gestió de Coneixement i primers productes

29. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Diàlegs Exposicions Espectacles Banc de Coneixement FÒRUM Síntesi Catalogació Gestió de Coneixement Act. Participatives Resum Visual Mapa d’idees Diccionari de futur

30. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 Project direction Sectorial coordination Content production & revision Dialogue Managers (freelance) Knowledge ‘hunters & gatherers’ (university volunteers) Assistents Software Development & Multimedia Production Externalization Organization internal sources of information Organization consumers of Managed Knowledge

31. MBA Universitat Pompeu Fabra Joan Mayans, 26.10.2005 Knowledge, Communities and Virtual Spaces KMP @ Forum 2004 At the place capture Data input to the DB through the collaborative work area Actual review writing Vectorization Catalogation Knowledge Bank ?