Conoce el curso de desarrollo de apps para iOS 9 en: https://www.udemy.com/curso-de-desarrollo-de-apps-para-ios-9/?couponCode=SLIDE_SHARE We'll learn a few basic rules to drive a good game design and engage, retain and entertain our costumers. We'll see some of the basic steps a good Game Designer muy think about when creating a good game, learn from the mistakes of the old companies and become a new trend on the video games market places. We'll focus on the gameplay and game mechanics, buy we will for sure give a little overview about the art, the audio, look & feel, storyline and characters Suscríbete al canal de youtube para estar al día de nuevos contenidos: https://www.youtube.com/channel/UCMUxXNYrVCv6-bQakhomvBg

1. The basics of game design
Juan Gabriel Gomila Salas
/joanby @Joan_By Juan Gabriel
Gomila Salas joanby

2. Game elements
Gameplay
Game Mechanics
Look & Feel
Storyline & Characters
Art
Technology
Audio

3. Gameplay
vs
Game Mechanincs
vs
Game Design
vs
Playability

4. The psychological aspects
Game Mechaniques
Fun
Challenge - Achievements - Rewards
Dopamine (Skinner box)
Predict and drive user behavior
Responsability (Slots, WOW)
Achieve flow zone
Lose tracks of time while playing a game
Challenge vs skills
Anxiety vs boredom

5. Why do people play?
To master the game
To destress
To have fun
To socialize

6. Player motivations
Show off
Explore
Compete
Flirt
Chat
Help
Win
Disturb
Compare
Rate

7. Player types
Killers (20%)
Achievers (40%)
Socializers (80%)
Explorers (50%)

8. Player types

9. Progression to mastery
Novice
Problem Solver
Expert
Master
Visionary
Design for the novice, considering the master and being the Sherpa

10. Point System
Experience points, XP (guide, up,
expire)
Redeemable points (fluctuation, earn
& burn)
Skill points (attributes)
Karma points (behavior)

11. Level design
Difficulty not linear
Actions per level
Logical, extensible, flexible,
testable and refinable
Metaphor: precious metals,
schools degrees, military
Progress bars

12. Virtual economies
Money in / Money out
Secondary market
Dual economies (soft & hard)
Complex conversion rates
Inflation problems

13. Leaderboards
Meaningful, comparable
After & Before
Top 10
Intuitive
Position based
Locally, Socially & Globally

14. Badges
Show off
Collection
Achievement
Status
Combine surprise with predictability

15. Onboarding process
The First minute is critical for player’s
decision
Train and engage but don’t overwhelm
Let novices users win
Think about a Tutorial as a zero step
No choices
Reward for completing it

16. Challenges & Quests
Always a challenge available
Different challenges per level
Cooperative challenges
Reward for completing them

17. Other
Customization
Avatars
Nickname
Dress
The empty bar problem
Feedback & Reinforcement

18. Engagement Core loop
How players leave and what brings
them back again
Dual loop
Session length
Metagame

19. The Game Design Pyramid
Superfan
Retention
Core loop

20. Game design rules
10 tips to succeed

21. #1 Make it fun
ARM Funnel
Acquisition
Retention
Monetization

22. #2 Short Loops
Collect your dragon eggs at Dragon
City
Crop your corns at Farm Ville
Attempt a run at Jetpack Joyride
Play a 60s level at Candy Crush Saga

23. #3 Cover all players
Easy to play, hard to become a
master

24. #4 Evergreen games
Games that never end
Short play game cycle
Game with no end
Restart the game?

25. #5 Play free forever
Some will become payers or even
whales
Some will invite their friends
Some will play with their friends
Some will spread the word

26. #6 No-brainer first payment
Something that helps the player
forever
Make it cheap
Make it optional
Make it really good value

27. #7 Able to spend $100
True fans with money would like to
spend
Conversion Rate vs ARPPU

28. #8 The first 60 seconds
Don’t annoy them with boring
tutorials
Guide them
Make them easy to win
Reward them for any actions

29. #9 Sell feelings, not content
Self expression (badges, avatars…)
Progress (instant gratification,
unlock content)
Power (power ups, better weapons…)
Status (to show off to others)
Relationships (to flirt, to help
friends…)

30. #10 Measure everything
AB testing
Game Metrics
LTV > CPA
ARPU * user lifetime > CPA