1.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Strategic design as
catalyst for
organizational
innovativeness
HelsIT 2015
JOAKIM FORMO
User Experience Lab | Ericsson Research

2.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
what this talk is about
› What is strategic design?
› How does it work?
› What does it do?

3.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Arts &
Humanities
narratives
meaning
inquiry
facts
data
solutions
Science &
EngineeringSTRATEGIC
DESIGN

4.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
what
›Applying traditional design
principles, evolved in the process
of designing objects, to larger
issues that do not necessarily
involve objects at all.

5.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Designed objects and
user interfaces
Education City planning
Organizations Healthcare

6.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

7.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
“You have to stop thinking in terms of 19th century
bureaucratic rules, where everything is on paper.
That ends up meaning redesigning government and
how you interact with people.”
— Toomas Hendrik Ilves, President of Estonia
cbnd
photos by United Nations Photo from flickr

8.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
› Start with people
› Design to ask better questions
› Be inclusive
› Prototype and iterate
› Redesign the way you make decisions

9.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
› Start with people
› Design to ask better questions
› Be inclusive
› Prototype and iterate
› Redesign the way you make decisions

10.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
TECHNOLOGICAL
INNOVATIONTECHNICAL
INNOVATION
CULTURALINNOVATION
CULTURALINNOVATION
BUSINESS
SOCIETY
TECH
STRATEGIC
DESIGN

11.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
new York city innovation (nycdot)

12.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cbn
photo by New York City Department of Traffic from flickr

13.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cbn
photo by New York City Department of Traffic from flickr

14.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cbn
photo by New York City Department of Traffic from flickr

15.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Before
Before
Before
Before
After
After
After
After
cbn
photos by New York City Department of Traffic from flickr

16.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
GUI for 10 000 interconnected things

17.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
cb
photo by Calvinius from Wikipedia

18.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
› How do we best
visualize interaction with
10 000 things?!
› How do people relate
to technology?

19.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

20.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

21.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
the cloud experience

22.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

23.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

24.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

25.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
OUTPUTculture

26.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
project
project
culture

27.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
culture

28.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
culture

29.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
CULTURAL INNOVATION kpi
› Altered narratives
› Emotional connection
› The thinkable is expanded

30.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Ericsson AB
›117 000 employees
›78% Men
›40% of global mobile traffic
›in 180 countries
›37 000 patents
›since 1876

31.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

32.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
anti-innovative mindsets
› Territorial defensiveness/tactics
› Not-invented-here attitude
› Fear of failure and risking accountability
› Inflexible targets and goals
› Excessive administration and control
› General nitpicking
› etc…

33.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
mindsets are skills

34.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
mindsets fostered in design education
›Nonlinear imagination
›Holistic perception
›Comfortable with uncertainty
›Inquisitive
›Intrinsic motivation
›Change-willingness
›Empathy and self-reflection
›Perseverance

35.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
get excited and
experiment a little

36.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

37.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21

38.
STRATEGIC DESIGN AS CATALYST FOR ORGANIZATIONAL INNOVATIVENESS | Joakim Formo | HelsIT 2015 | Ericsson External | 2015-10-21
Thank you!
JOAKIM FORMO
Senior Researcher
User Experience Lab
Ericsson AB
joakim.formo@ericsson.com
@ericsson_uxlab
www.ericsson.com/uxblog
@plocatink