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Seven C’s of Communication
• The message communicated should be candid
– Straightforward, frank.
• To make communication effective, it is most
imperative that the message should be frank
• 1.After studying the market reports and other
relevant data of different markets, we can
infer that the share market is lucrative for
• 2.After studying the market, we recommend
that investing in shares is profitable.
• Imprecise vs Precise
• The message to be communicated whether
oral or written should be clear.
• Clarity of expression and thought are must.
Use simple and short words
• Completeness is necessary for effective
• Incomplete message breeds misunderstanding
• Completeness contributes to the clarity of the
• Helps in building goodwill.
Guidelines for Completeness
• Provide all the necessary information.
• Ask five W questions – Who, What, When,
• Answer all the possible questions that may
arise in the readers mind.
• Give extra information in the relevant context.
• To retain the attention as well as to save the
time of the reader, it is essential that the
message should be concise.
• It means conveying the message in fewest
possible words without sacrificing its
completeness and clarity.
Single word substitutes
• At the present time
• Due to the fact that
• Despite the fact that
• Will you kindly
• Keeping in View
• The communicated statement should not be
vague, rather should be concrete and specific.
• Concrete expressions create specific visual
images in the mind of the receiver which
vague or generalized statements cannot.
• The price of the washing machine is very high
• The price of automatic washing machine is Rs.
• Use concrete facts instead of making
• The message to be communicated should be
correct in spelling, grammar, format, contents,
• Ensure that the facts and figures are accurate
• Check whether the grammar, punctuation and
spelling are proper or not.
• Courtesy in the message as well as manners,
plays a dominating role in effective
• While communicating, it is necesasary that we
should be considerate, compassionate and
• While communicating
• Use polite and respectful tone.
• Always ‘thank’ the other person for his/her
generosity and favour.
• Do not forget to use the word ‘please’ for