Mobile & UX - In the Eye of the Perfect Storm

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Sturgeon’s Law 90% of everything is crap Are your designs in the other 10%? Are you considering the user’s perspective? © Copyright 2012, User Interface Engineering. All Rights Reserved. 25

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Market Maturity The features stage focuses on adding more into the design The experience stage focuses on removing all but the essentials from the design Is your market currently focused on technology, features, or experience? Shifting from features to experience is the hardest thing an organization can do — and most fail © Copyright 2012, User Interface Engineering. All Rights Reserved. 45

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Six Flags: Mike Kazarnowicz, Joe Rollerfan (Flickr) © Copyright 2012, User Interface Engineering. All Rights Reserved. 47

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Activities vs. Experience Activities are discrete touchpoints with the users Experience fills in the gaps Mobile more often lives within the gaps © Copyright 2012, User Interface Engineering. All Rights Reserved. 58

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Delight Investment User Satisfaction Frustration Noriaka Kano © Copyright 2012, User Interface Engineering. All Rights Reserved. 60

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Delight Neutral Satisfaction User Satisfaction Frustration © Copyright 2012, User Interface Engineering. All Rights Reserved. 67

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Delight Investment User Satisfaction Frustration © Copyright 2012, User Interface Engineering. All Rights Reserved. 73

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Kano’s Model Three vectors: Performance payoff, basic expectations, and excitement generators Have to meet basic expectations before excitement generators will work Over time, excitement generators become basic expectations © Copyright 2012, User Interface Engineering. All Rights Reserved. 74

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Storytelling Sketching Agile Methods Ethnography Analytics User Information Architecture Research Social Practices Use Cases Networks Marketing Information Visual Design Design Design Process Interaction Management Design Technology Critiquing Copy Editing & Presenting Writing Curating Business Facilitating Domain Knowledge Knowledge ROI © Copyright 2012, User Interface Engineering. All Rights Reserved. 76

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com The Three Questions Vision: “Can everyone on the team describe the experience of using your design five years from now?” © Copyright 2012, User Interface Engineering. All Rights Reserved. 77

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com A flag in the san d… …that everyone marches towards. © Copyright 2012, User Interface Engineering. All Rights Reserved. 78

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Easily moved wh en things chang e. Everyone continues to march toward it. © Copyright 2012, User Interface Engineering. All Rights Reserved. 79

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com The Three Questions Vision: “Can everyone on the team describe the experience of using your design five years from now?” Feedback: “In the last six weeks, have you spent more than two hours watching someone use your or a competitor’s design?” © Copyright 2012, User Interface Engineering. All Rights Reserved. 80

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Methods of Feedback Usability Testing Five second tests Trade show/Cafe testing Remote usability tests Field Studies Customer Support User forums Using it yourself (for self-designers) © Copyright 2012, User Interface Engineering. All Rights Reserved. 81

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com The Three Questions Vision: “Can everyone on the team describe the experience of using your design five years from now?” Feedback: “In the last six weeks, have you spent more than two hours watching someone use your or a competitor’s design?” Culture: “In the last six weeks, have you rewarded a team member for creating a major design failure?” © Copyright 2012, User Interface Engineering. All Rights Reserved. 82

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com The Eye of the Perfect Storm Invest to avoid Sturgeon’s Law Focus on experience over technology and features Fill in the gaps between the activities Ensure you meet basic needs while you search for delighters Build in a feedback process Create your experience vision Celebrate learning from taking risks © Copyright 2012, User Interface Engineering. All Rights Reserved. 84

Mobile & UX - In the Eye of the Perfect Storm User Interface Engineering - www.uie.com Free for Webvision Attendees Bill Luke Brandon Steve Scott Wroblewski Schauer Portigal Greg & Hagan Kim Kevin Stephanie Rivers Goodwin Hoffman Rewis UIConf.com/giveaway UI16 On Demand Videos Mobile Input Being Creative with CSS3 UX Leadership Multi-device Design Patterns © Copyright 2012, User Interface Engineering. All Rights Reserved. 85

Mobile & UX - In the Eye of the Perfect Storm

Esté a ler uma amostra.

Confira estes a seguir

Mobile & UX - In the Eye of the Perfect Storm

Mais Conteúdo rRelacionado

Semelhante a Mobile & UX - In the Eye of the Perfect Storm (20)

Mais recentes (20)