It's A Great Time to be A Designer

2. 1 Flattery comes from Kunming

3. Kunming, China Google Maps

4. Wikipedia.org

5. Stone Forest, Kunming

6. There are 41 imitation Apple Stores in Kunming. Reuters, BirdAbroad

7. There are 72 imitation Apple Stores in N. America MSDN, Kay Roseland, Entertainmentopia

8. ZDNet, Washington Post, Mobile Mag

9. JC Penney

10. Somersby Cider Somersby Cider

11. Apple Stores Disney Parks 120,000,000 Shoppers per year 125,000,000 Visitors per year The Atlantic

12. 2012 Retail Performance Average mall store: $341/sq. ft. Tiffany & Co.: $3,017/sq. ft. Apple: $6,050/sq. ft. Asymco

13. Everything in an Apple Store is intentional.

14. Design: The Rendering of Intent

15. Intention Imitation Innovation

16. Intention Imitation Innovation Less expensive Less risky More expensive More risky Design not valued Viewed as commodity Design heavily valued Viewed as competitive

17. Business wins when it is intentionally innovative. Business wins when it values designers.

18. 2 Disrupting Experiences

19. Square, Paypal Here

20. “Zipsters,” as Zipcar customers are known, worried that the company’s communal cachet could be tarnished by a corporate behemoth. “Please don’t let them screw it up,” Mr. Becker said.

21. Intention Imitation Innovation Payoff $ $$ $$$ $$$$

22. Design Decision Remove animal acts from the circus Benefit Reduces transportation costs Eliminates animal care costs Opportunity Increase performance budgets Better performers, costumes, sets, and music Results Ticket prices are $120-$200 a seat

23. Cirque du Soleil makes more ticket revenue each night than all of NYC’s Broadway shows combined.

24. “I move things around until they look right.” Milton Glaser

25. Design: About the visual the business

26. Retail Revenue Breakdown Samsung Distributor Best Buy 40% 10% 50% Apple Apple Apple 40% 10% 100%+ 50% 100% +

27. Great business models are intentionally designed. Business needs designers everywhere.

28. 3 Filling In Gaps with Intention

29. Customer Journey for a Defective Product Getting resolution ☹ Wait for service Traditional store with great customer service Return to store Trying Product Buying Product ☺

30. Customer Journey for a Defective Product Getting resolution Wait for service Return to store Trying Product ☹ Buying Product ☺

31. Innovation

32. Innovation is not adding new inventions. Innovation is adding new value.

33. Customer Journey for Defective Product Getting resolution ☹ Wait for service Traditional store with great customer service Return to store Make Appointment Trying Product Buying Product ☺ Apple store with great customer service

34. Customer Journey for Defective Product Getting resolution Designing for experience Wait for service Return to store Make Appointment Trying Product ☹ Buying Product ☺

35. Experiences can be mapped, measured, and designed. What do we intend?

36. Intuit

37. Turbotax SnapTax

38. Children requiring sedation dropped from 80% to less than 0.01%. Doug Deitz, GE Adventure Series

39. Experience Design: The rendering of intent within the gaps

40. 4 The Making of a Great Design Team

41. Credit Robert Scoble

42. Snapseed CamWow $1 Billion Camera Awesome Camera+ Hipstamatic 13 employees Tadaa

43. 24,000 job listings for UX designers in the US

44. Old Chinese Proverb: Be careful what you ask for, lest it become so.

45. We researched companies: “What skills are found in the best design teams?”

46. Agile Methods Ethnography Social Networks Analytics User Research Practices Information Architecture Marketing Information Design Use Cases Visual Design Experience Design Design Process Management Technology Copy Writing Business Knowledge Interaction Design Editing & Curating ROI Domain Knowledge

47. We interviewed design managers: “What separates out the best designers?”

48. Storytelling Sketching Agile Methods Ethnography Social Networks Analytics User Research Practices Information Architecture Marketing Information Design Use Cases Visual Design Experience Design Design Process Management Critiquing Business Knowledge Interaction Design Technology Copy Writing Editing & Curating Facilitating ROI Presenting Domain Knowledge

49. 5 The Rise of the UX Generalist

50. Specialist: Having more expertise in one area over others. Generalist: Having equal expertise in most areas. Compartmentalist: Having expertise in only one area.

51. Compartmentalist: A career-limiting decision.

52. Good visual design skills Excellent anatomical drawing skills Can draw human form Knows medical science

53. UX Generalist

54. Storytelling Sketching Agile Methods Ethnography Social Networks Analytics User Research Practices Information Architecture Marketing Information Design Use Cases Visual Design Experience UX Generalist Designer Design Process Management Critiquing Business Knowledge Interaction Design Technology Copy Writing Editing & Curating Facilitating ROI Presenting Domain Knowledge

55. Experience Designer also known as a Unicorn

56. How do you make a Unicorn Unicorn?

57. Adam Connor – Family Portrait

58. How to become a Design Unicorn (In 5 Easy Steps) STEP 1 ‣ Train yourself STEP 2 ‣ Practice your new skills STEP 3 ‣ Deconstruct as many designs as you can STEP 4 ‣ Seek out feedback (and listen to it) STEP 5 ‣ Teach others

59. The Unicorn is design’s most important innovation.

60. UnicornInstitute.com

61. It’s a Great Time to be an Experience Designer ‣ Design is rendering intent ‣ Imitation is a cheap form of intent & not competitive ‣ Experience design is about filling in the gaps ‣ Great experiences provide a competitive return on investment ‣ Teams need generalists more than specialists ‣ Compartmentalists are the least valuable ‣ Unicorns exist! You can become one.

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