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Using Online Search to Build Local Sales

Presentation given to small business audience at the Elkton MD Public Library on the value of online reviews for SEO value and to help drive local retail sales.

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Using Online Search to Build Local Sales

  1. 1. Reach more customers!
  2. 2. Is at the heart of many new online services THREE CORE COMPONENTS
  3. 3. #1
  4. 4. #2
  5. 5. #3
  6. 6. #3
  7. 7. Many local search engines, local directories andlocal-social sites use customer reviews as afactor for how prominently they show abusiness in their results.
  8. 8. 49% more likelyto use a localbusiness havingread a positiveonline review.
  9. 9. Use the Internet to find local businesses Use other means to find local30% businesses Your 70% Business?
  10. 10. Use online tools to check:
  11. 11.  Become aware of how your business is seen How many reviews do you have? How many reviews does your competitor have? Resist the temptation to fake reviews
  12. 12. 69% of local consumerstrust online reviews asmuch as personalrecommendations.This percentage jumpsamong younger consumers– with 79% of 16-34 yearolds trusting onlinereviews.
  13. 13.  Start by doing manual searches on Google. Check back on a weekly basis. For larger business, use a service like Yext. www.yext.com
  14. 14. www.brightlocal.com/seo-tools/review-biz/
  15. 15.  Reliability, Friendliness & Value for Money are the 3 most important business traits that lead recommendation. 40% of customers would be more likely to recommend a business that has a good special offer. 27% of consumers have recommended a local business on Facebook.
  16. 16.  40% of customers would be more likely to recommend a local business if they benefited directly from it.
  17. 17. Summary #1 Optimize listing on Google Places, Yahoo Local, Bing Local and the top 20 local directories.
  18. 18. #2Actively grow the number of positiveonline reviews
  19. 19. #3Focus on the core values of goodcustomer service
  20. 20. Make sure you always have a good valuespecial offer on. #4
  21. 21. Introduce a simple, trackable system that incentivizesyour customers to recommend and promote yourbusiness. #5
  22. 22.  Run a complete Local SEO Audit of your local business http://www.brightlocal.com/seo-tools/seo-check-up Check & Monitor Your Local Directory Listings - www.AmIvisible.org Update your listings on multiple Local Directories - www.ubl.org Drive more online reviews from your website www.brightlocal.com/seo-tools/review-biz Keep track of your online reviews www.Yext.com
  23. 23.  jmsierra@josuesierra.net www.josuesierra.net www.linkedin.com/in/josuesierra