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Email marketing 101 for Small Business

Presentation given to local small business owners and entrepreneurs in the Cecil County area on the basic principles of email marketing, and covered basic steps to getting started with email marketing. I reviewed some of the email service providers that I like. The PDF handout of the presentation also includes a bunch of "how to" resources links where you can read and learn a lot more about email marketing.

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Email marketing 101 for Small Business

  1. 1. Email Marketing Low Cost & Free Tools to Help You Grow Your Business
  2. 2. • Quicker turn around time to get message out. • You can measure and track results! • You can target and personalize better! • Better tool for building & maintaining customer relationship • Lower cost than postcard or regular mailing.
  3. 3. Why?
  4. 4. Email provides you the most direct line of communication for conversion to sales … * According to the Direct Marketing Association 4,300%
  5. 5. Don’t be a soulless self-promoting spam-bot
  6. 6. It’s about connecting with people
  7. 7. Why Use an Email Service Provider?
  8. 8. Recommended Email Service Providers
  9. 9. Recommended Email Service Providers
  10. 10. Recommended Email Service Providers
  11. 11. Let’s Look at a Few Local Examples
  12. 12. Let’s Look at What MailChimp Admin Area Looks Like
  13. 13. Resources • www.constantcontact.com/learning-center/ • https://help.aweber.com/forums • http://mailchimp.com/resources/ • http://www.emailinstitute.com • www.email-marketing-reports.com/basics/ Design Best Practices Insights: http://www.slideshare.net/deengelsman/email- marketing-presentation-presentation