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Enabeling consumer behaviour
transformation through Serious Games
– The SAVE ENERGY case study –
The Second International Conference on Serious Games
Development & Applications
Lisbon 19 – 20 September 2011
                                                       1
Overview
•   SAVE ENERGY Project
•   High level decision model
•   Behavlet concept
•   SAVE ENERGY serious game architecture
•   Introducing: Green My Place
•   User Behaviour Transformation
•   Green My Place achievements and
    recommendations
                        2
SAVE ENERGY Project
                                                         Goals:
5 Energy Efficiency Pilots located at public buildings   • 20% of Energy Savings
                                                         • Smart ICT Energy
                                                           Efficiency model and
                                                           platform
                                                         • Serious Game focused
                                                           on Energy Efficiency at
                                                           Public Spaces
                                                         • User behavior
                                                           transformation
                                                         • Living Lab
                                                           methodology
                                                         • Pilots committed to
                                                           extend results beyond
                                                           project completion
                                                         • European wide
                                                           dissemination of results
                                                         • Policy
                                                           Recommendations at
                                                           Regional, National and
                                                           European levels

                                              3
SAVE ENERGY Pilots Framework




             4
SAVE ENERGY High Level Decision Model




                 5
Behavlets Architecture
Pilots Virtual                                        Behaviour
Environment                                            Patterns
                 Resources             Actions
                                           Unplug
                 Mobile                    when
                 Charger                   not in
                                            use




                             15-20%
                             Energy
                             Savings
   Energy
                                                       Behaviour
Consumption
    Data                   Outcomes                 Transformation



                               6
SAVE ENERGY Simulation Model




             7
Serious game general architecture
       client-server / mini-games




                   8
Serious game: Online solution
• Closer integration with online services – social
  networks
• The user does not need to have administrator rights to
  the machine
• Scalability and dissemination possibilities are greater
• Up-to-date product at every log-on
• Format more familiar to users
• Security, privacy and code bugs are dealt in real-time
• Target range of machines is almost universal


                             9
SAVE ENERGY Social Architecture
Objectives of the Serious Game development
                                  Syndication



                                  SAVE ENERGY
                                  Communities                      Social Networking


                              SAVE ENERGY Platform
  Real-Time Information                                                   Social Bookmarking


                                                                               Microblogging
                                  SAVE ENERGY
   Learn More & Quiz                 Portal                  Presentations

                                                                               Professional
                                                                               Networking
                                                         Photo Sharing
      Mini Games
                                                                                  Content
                                  SAVE ENERGY                                    Aggregator
                                                           Social Publishing
                                 Central Services


                                                                     Video Sharing

                          Users / Citizens / Consumers


                                      10
Communication schematic




           11
Client side architecture




           13
User Behaviour Transformation




             15
User Behaviour Transformation




             16
User Behaviour Transformation
                     Behaviour                                            Ed
                     Change
                     Tool                                Is there a   Do I kn
                                                         problem?          to
                     Informal Meeting
                     Formal Meeting
                     Energy Audit
                     Actions Checklist
                     Energy Helpdesk
                     Corporate Policy
                     Metered Billing
                     Personal Objectives
                     Set Examples
                     Suggestions Box
                     web / tv / radio
                     Serious Game (with real data)
                     Serious Game (no real data)
                     Social Network - share experience
                     Social Network with data
                     Leaflet (information)
                     Poster / Signage
                     Newsletter (stories)
                     Report (with real data)
                     Real Time Energy / Cost
                     Performance vs Baseline
                     Historic Information (graphical)
                     Energy Saving Tips
                     Competition / Incentives


             17
User Behaviour Transformation
                     Behaviour                                            Ed
                     Change
                     Tool                                Is there a   Do I kn
                                                         problem?          to
                     Informal Meeting
                     Formal Meeting
                     Energy Audit
                     Actions Checklist
                     Energy Helpdesk
                     Corporate Policy
                     Metered Billing
                     Personal Objectives
                     Set Examples
                     Suggestions Box
                     web / tv / radio
                     Serious Game (with real data)
                     Serious Game (no real data)
                     Social Network - share experience
                     Social Network with data
                     Leaflet (information)
                     Poster / Signage
                     Newsletter (stories)
                     Report (with real data)
                     Real Time Energy / Cost
                     Performance vs Baseline
                     Historic Information (graphical)
                     Energy Saving Tips
                     Competition / Incentives


             18
SAVE ENERGY results

  Pilot      Full execution & evaluation Savings achieved (UBT-based)
                                        8% Restaurant
  Luleå                                 7% Music
                                        >30% Office
                                        84% Gym (non-UBT)
 Helsinki
                                        25-41% Ala-Malmi
                                        3.4% Lights
  Leiden                                5.4 % Desk
                                        6.3% Other

  Lisbon                                16.5% Block B2

Manchester                              15%




                                 19
Green My Place
European Best Learning Game Competition

  1st place – Non-professional best functional
              learning game – 2010

 5th place – Best professional learning game –
              high budget – 2011




                       20
SAVE ENERGY Conference




          21
Parliament meeting
Mini-games as a successful way of maximizing
user interest in SAVE ENERGY

 In the Helsinki Pilot (schools), in which children had been
 included in the Living Lab methodology, had materially
 increased their understanding of energy efficiency issues
 through the mini-games.
 Children used this increased awareness to also change
 behaviour in their own homes, involving their parents in the
 process, including the games.




                                               22
Green Paper
• Results from testing of the ICT-based games developed
  and implemented in the SAVE ENERGY project point
  towards a positive impact of targeted game-playing on
  understanding and awareness of energy saving
  methods.
• The SAVE ENERGY project has demonstrated that such
  open source platform (middleware data gathering
  platform) does increase innovation rate through
  advanced research-based applications such as the
  serious games.
• Serious games can be an effective way to address
  energy related thematic in the students curriculum.
                           23
Thank you!




            João Raposo
 Alfamicro – joao.raposo@alfamicro.pt
  Álvaro de Oliveira – Ben Cowley

     http://www.ict4saveenergy.eu
http://http://www.greenmyplace.net/

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Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study

  • 1. Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study – The Second International Conference on Serious Games Development & Applications Lisbon 19 – 20 September 2011 1
  • 2. Overview • SAVE ENERGY Project • High level decision model • Behavlet concept • SAVE ENERGY serious game architecture • Introducing: Green My Place • User Behaviour Transformation • Green My Place achievements and recommendations 2
  • 3. SAVE ENERGY Project Goals: 5 Energy Efficiency Pilots located at public buildings • 20% of Energy Savings • Smart ICT Energy Efficiency model and platform • Serious Game focused on Energy Efficiency at Public Spaces • User behavior transformation • Living Lab methodology • Pilots committed to extend results beyond project completion • European wide dissemination of results • Policy Recommendations at Regional, National and European levels 3
  • 4. SAVE ENERGY Pilots Framework 4
  • 5. SAVE ENERGY High Level Decision Model 5
  • 6. Behavlets Architecture Pilots Virtual Behaviour Environment Patterns Resources Actions Unplug Mobile when Charger not in use 15-20% Energy Savings Energy Behaviour Consumption Data Outcomes Transformation 6
  • 8. Serious game general architecture client-server / mini-games 8
  • 9. Serious game: Online solution • Closer integration with online services – social networks • The user does not need to have administrator rights to the machine • Scalability and dissemination possibilities are greater • Up-to-date product at every log-on • Format more familiar to users • Security, privacy and code bugs are dealt in real-time • Target range of machines is almost universal 9
  • 10. SAVE ENERGY Social Architecture Objectives of the Serious Game development Syndication SAVE ENERGY Communities Social Networking SAVE ENERGY Platform Real-Time Information Social Bookmarking Microblogging SAVE ENERGY Learn More & Quiz Portal Presentations Professional Networking Photo Sharing Mini Games Content SAVE ENERGY Aggregator Social Publishing Central Services Video Sharing Users / Citizens / Consumers 10
  • 12.
  • 14.
  • 17. User Behaviour Transformation Behaviour Ed Change Tool Is there a Do I kn problem? to Informal Meeting Formal Meeting Energy Audit Actions Checklist Energy Helpdesk Corporate Policy Metered Billing Personal Objectives Set Examples Suggestions Box web / tv / radio Serious Game (with real data) Serious Game (no real data) Social Network - share experience Social Network with data Leaflet (information) Poster / Signage Newsletter (stories) Report (with real data) Real Time Energy / Cost Performance vs Baseline Historic Information (graphical) Energy Saving Tips Competition / Incentives 17
  • 18. User Behaviour Transformation Behaviour Ed Change Tool Is there a Do I kn problem? to Informal Meeting Formal Meeting Energy Audit Actions Checklist Energy Helpdesk Corporate Policy Metered Billing Personal Objectives Set Examples Suggestions Box web / tv / radio Serious Game (with real data) Serious Game (no real data) Social Network - share experience Social Network with data Leaflet (information) Poster / Signage Newsletter (stories) Report (with real data) Real Time Energy / Cost Performance vs Baseline Historic Information (graphical) Energy Saving Tips Competition / Incentives 18
  • 19. SAVE ENERGY results Pilot Full execution & evaluation Savings achieved (UBT-based) 8% Restaurant Luleå 7% Music >30% Office 84% Gym (non-UBT) Helsinki 25-41% Ala-Malmi 3.4% Lights Leiden 5.4 % Desk 6.3% Other Lisbon 16.5% Block B2 Manchester 15% 19
  • 20. Green My Place European Best Learning Game Competition 1st place – Non-professional best functional learning game – 2010 5th place – Best professional learning game – high budget – 2011 20
  • 22. Parliament meeting Mini-games as a successful way of maximizing user interest in SAVE ENERGY In the Helsinki Pilot (schools), in which children had been included in the Living Lab methodology, had materially increased their understanding of energy efficiency issues through the mini-games. Children used this increased awareness to also change behaviour in their own homes, involving their parents in the process, including the games. 22
  • 23. Green Paper • Results from testing of the ICT-based games developed and implemented in the SAVE ENERGY project point towards a positive impact of targeted game-playing on understanding and awareness of energy saving methods. • The SAVE ENERGY project has demonstrated that such open source platform (middleware data gathering platform) does increase innovation rate through advanced research-based applications such as the serious games. • Serious games can be an effective way to address energy related thematic in the students curriculum. 23
  • 24. Thank you! João Raposo Alfamicro – joao.raposo@alfamicro.pt Álvaro de Oliveira – Ben Cowley http://www.ict4saveenergy.eu http://http://www.greenmyplace.net/