Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study , made by João Raposo at the Second International Conference on Serious Games Development & Applications (SGDA) in
Lisbon on 20 September 2011
Chai Energy is developing a mobile application to provide homeowners with information about their energy use. The app will read energy usage data, disaggregate it by appliance, and provide tips to help users reduce energy consumption and participate in demand response programs. The company's value propositions include helping users save money, validate green lifestyles, and gain a better understanding of their energy use. Chai Energy plans to partner with data sources like utilities and hardware companies to access energy usage data and overcome the challenge of measuring energy consumption without direct access to usage information.
About Compound Photonics
Compound Photonics is shaping the world of modern projection. We are building the world’s smallest, native 1920 x 1080, full 1080p high definition laser projection light engine for smartphones and other mobile devices. Our laser projection light engine offers unparalleled performance advantages in resolution, size, brightness and cost. We are vertically integrated and design, develop and manufacture the display, lasers, the digital & analog drive electronics, and optics. By controlling the end-to-end process, we increase performance, keep costs low and simplify the supply chain for customer.
Stan Stalnaker - CUD Solution: Hub Culture PavilionShane Mitchell
Hub Culture proposes developing global "Pavilions" that merge physical and virtual workspaces. The Pavilions aim to provide modern, internet-powered workspaces and services for mobile professionals in urban areas. Hub Culture plans to open flagship Pavilions in major cities by 2012, offering amenities like coworking spaces, meetings rooms, and business services. The goal is to drive revenue through connectivity between members and providing innovative models for collaboration. Hub Culture has partnerships with technology and media companies to power the Pavilions' virtual and physical capabilities.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
The document summarizes Vinayak Iyer's portfolio as a designer. It includes details about his education, experience, areas of interest, and sample projects. Some key projects mentioned are a digital ecosystem for micro-transactions, a gesture-based console interface, and an information system for blood donation.
Chai Energy is developing a mobile application to provide homeowners with information about their energy use. The app will read energy usage data, disaggregate it by appliance, and provide tips to help users reduce energy consumption and participate in demand response programs. The company's value propositions include helping users save money, validate green lifestyles, and gain a better understanding of their energy use. Chai Energy plans to partner with data sources like utilities and hardware companies to access energy usage data and overcome the challenge of measuring energy consumption without direct access to usage information.
About Compound Photonics
Compound Photonics is shaping the world of modern projection. We are building the world’s smallest, native 1920 x 1080, full 1080p high definition laser projection light engine for smartphones and other mobile devices. Our laser projection light engine offers unparalleled performance advantages in resolution, size, brightness and cost. We are vertically integrated and design, develop and manufacture the display, lasers, the digital & analog drive electronics, and optics. By controlling the end-to-end process, we increase performance, keep costs low and simplify the supply chain for customer.
Stan Stalnaker - CUD Solution: Hub Culture PavilionShane Mitchell
Hub Culture proposes developing global "Pavilions" that merge physical and virtual workspaces. The Pavilions aim to provide modern, internet-powered workspaces and services for mobile professionals in urban areas. Hub Culture plans to open flagship Pavilions in major cities by 2012, offering amenities like coworking spaces, meetings rooms, and business services. The goal is to drive revenue through connectivity between members and providing innovative models for collaboration. Hub Culture has partnerships with technology and media companies to power the Pavilions' virtual and physical capabilities.
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
Learn The Characteristics Of World Class CommunitiesTelligent
Today, everything is social. It’s the most revolutionary change in business since the introduction of email. Social is the “new normal” – every business has to have it. So why is it that some social strategies thrive while others wither and die?
Once you remove the shiny wrapper, there is an incredible amount of depth and value in using community software as a way to reach your customers. Join Telligent CTO Rob Howard and Sr. Director of Strategy Cecilia Edwards for their ground-breaking webinar, Learn the Characteristics of World Class Communities. Take this opportunity to hear expert views on how to transform your community from stale to “world class”, including how to:
Identify business objectives
Leverage the wisdom of the crowd
Provide privileged membership
View these slides to learn how your organization can build a world-class community.
The document summarizes Vinayak Iyer's portfolio as a designer. It includes details about his education, experience, areas of interest, and sample projects. Some key projects mentioned are a digital ecosystem for micro-transactions, a gesture-based console interface, and an information system for blood donation.
The document discusses turning ideas into profitable products through prototyping and customer feedback. It covers topics like prototyping tools and approaches, gathering customer feedback, leadership mindsets for feedback, and aligning product development with the product lifecycle through iterative prototyping and testing with customers. The overall message is that prototyping strategies, ideas, and products with customers provides essential market feedback to help transform technologies into cash.
Lyon Confluence Smart Community System Demonstration ProjectLandis+Gyr
Toshiba and Landis+Gyr’s contribution to the Smart Community Business through the Lyon Confluence project, a remarkable urban development district in the city-centre of Lyon. The project will bring forth for the strategic development of new technologies related to smart grids and smart cities.The project will serve both as a Technical Demonstration and will contribute into establishing Lyon Confluence as a model for sustainable development.
The document provides information about the "Utility Scale PV Yield Optimization Conference & Expo" taking place from November 30 to December 1, 2010 in San Jose, US. The conference aims to help attendees optimize their balance of system engineering to lower costs and boost output from utility-scale photovoltaic plants. It will feature over 25 expert speakers and sessions on topics like plant layout, component selection, wiring design, and performance monitoring to help maximize yield and profits. Attendees will also be able to network and find solutions from exhibitors to improve their system design and operations and maintenance strategies.
The document discusses dual screen TV and the mobile second screen experience. It describes how the second screen is driving innovation in TV by opening the ecosystem to more developers and applications. This is creating new opportunities for search and analytics within TV content on mobile devices. Examples of emerging second screen applications that could drive user engagement are discussed.
How can communications service providers win the battle for customer loyalty against OTT players? How can service providers leverage their competitive advantage? How can they leverage the Cloud? During a Futurecom presentation GENBAND’s Senior Director of Applications Solutions Marketing, Sara Hughes, discussed how cloud-based mobile apps and unified communications can help service providers effectively compete with OTT players, improve customer stickiness and increase revenues.
Sara Hughes is the Senior Director of Applications Solutions Marketing at GENBAND. Sara has over 20+ years of telecommunications experience as a customer, service provider and manufacturer with extensive experience in marketing, product management, technical support, customer training and go to market consulting, delivering enhanced next generation IP / Unified Communications applications and IMS services to many of the world's largest operators and enterprises. Sara holds a Bachelor’s degree in Business Administration specializing in Marketing and Information Systems. Sara joined GENBAND in 2010 after working for BroadSoft, Movius Interactive, Tekelec, VocalData, Global Knowledge and GTE Customer Networks.
Jelly Bean (Android 4.1) provides faster performance, improved notifications and features like Google Now and improved speech recognition. It focuses on smoother animations, reduced latency and touch response times. New capabilities include enhanced accessibility, international support, media codecs and connectivity options like Android Beam using Bluetooth. The developer tools and APIs are also expanded.
The document discusses key factors for designing good user experiences on mobile applications. It emphasizes making users feel comfortable, keeping interfaces simple, and being sensitive to the mobile context and environment. The first 30-60 seconds of using an app are critical to retaining users. Good design considers layout, colors, typography, graphics and how users will interact in different contexts while on the go.
A summary of our impressions from IFA 2009 in Berlin, Germany - One of the world's largest consumer electronics shows.
This presentation is not meant to be a stand-alone document - if you have any questions or comments, please contact us at slideshare@carbondesign.com.
ECO Energy provides LED lighting retrofit solutions for commercial facilities. Their LED lights reduce energy consumption by 70-90% and typically pay for themselves within 3 years. ECO Energy guarantees minimum savings of 25% and monitors actual savings through real-time energy meters. Their LED lights can replace high-intensity discharge lights and include options for ballasts, lenses, distributions, and warranties.
Making the Managed Energy Home a RealityPilgrim Beart
This document introduces AlertMe, a cloud-based platform for managing home energy and security through connected devices. It discusses AlertMe's experience in the smart home market and focus on open standards. The strategy involves building a platform to support a wide range of third-party devices and applications through open interfaces. This will allow partners to offer differentiated smart home services to consumers, helping drive adoption through visibility into energy usage and remote controls that empower users and promote savings.
This document discusses factors that influence consumer behavior in travel and tourism. It defines consumer behavior as how individuals, groups, and organizations select, purchase, use, and dispose of goods, services, ideas, and experiences to satisfy their needs and wants. It outlines that consumer behavior is influenced by personal factors such as age, occupation, personality, and lifestyle as well as social and cultural factors including cultural values, subcultures, reference groups, and socioeconomic class. Understanding these influences is important for marketers in travel and tourism industries.
The document summarizes findings from a survey of 20 people shopping for plasma TVs at a retailer. Key findings include:
- Most customers preferred the Samsung brand due to its picture quality, features and competitive pricing within their budget range of Rs. 41,000-48,000.
- While older family members typically made the purchase, younger generations influenced the decision by providing information and recommendations to parents.
- First-time buyers were motivated by the better viewing experience, while upgraders wanted new features their current TVs lacked like HD and 3D capabilities.
Consumer Behaviour Case study - i-Snack 2.0felicitydawes
Kraft developed a new Vegemite-flavored spread called iSnack 2.0, which received huge public backlash in Australia for its perceived un-Australian name. Although sales were still good, Kraft allowed the public to vote on a new name, ultimately selecting "Cheesybite." Perceptions of Kraft prior to iSnack were neutral, but Australians saw the American name as insulting. Vegemite maintained its iconic status. Kraft successfully changed perceptions by soliciting consumer input on a new name and marketing Cheesybite as a fun, new option versus the traditional Vegemite.
The presentation wishes to examine the push and pulls factors that motivate Greek tourists and cross refer them to the new tourist’s consumer profile. It tries to identify the current trends in tourism models and raise concerns on the development of a green tourist market arguing that the road to a profitable, sustainable tourism in Greece passes through proactive educational strategies as well as the use of targeted marketing channels and promotional tools.
The document profiles two consumers, Victoria and Jenny, who have different levels of engagement with Net-A-Porter. It then discusses Net-A-Porter's positioning strategy when it launched 10 years ago, focusing on differentiation, diversification, and creating an online luxury experience. Next, it covers how Net-A-Porter established itself through customer retention and updated trends. It also discusses the role of reference groups for Net-A-Porter's target consumers and the advantages and disadvantages of using social media. Finally, it summarizes how Net-A-Porter overcame potential consumer risks regarding online payments, product quality, privacy, and delivery.
This document discusses Fast Moving Consumer Goods (FMCG). FMCG products are low cost, everyday items like food, beverages, and personal care products. The document outlines the objectives of studying consumer behavior and satisfaction towards FMCG products. It identifies the main FMCG product categories and evaluates sales data. Key factors that influence consumer buying decisions are identified. Major Indian FMCG companies are listed and their market capitalization is compared. Consumer behavior and decision making processes are also summarized.
The document discusses the Society and Culture course in the New South Wales HSC curriculum. It provides an overview of the course objectives, key concepts, structure and assessment components. The course examines the interaction of individuals, societies and cultures over time through a multidisciplinary lens. It aims to develop students' research, communication and citizenship skills. Major components include preliminary topics, the HSC exam, depth studies, and a mandatory Personal Interest Project involving primary research.
1 dec 2015 so tl@uj mini conference presentation-critical response to the pap...Brenda Leibowitz
This document outlines 10 lessons learned from papers on social justice pedagogies and poses 3 unanswered questions for future work. The lessons indicate that there are no exemplar models of social justice pedagogies, they cannot make education completely safe, and involve vulnerability and difficult knowledge. They are also sites of politics that interrupt social injustices and psychologization of students while creating spaces of progress. The unanswered questions ask how explorations of curriculum and pedagogy can become sites of ethical and political transformation, how social justice pedagogies can resignify responsibilities, and how biopolitics emerge in constructing students' identities.
Consumer behavior case study : Tudor FashionShweta Jain
The CEO of Tudor Fashions decided to change their brand image and product range based on observations of declining sales over the past 2 years. The pros of the decision included recognizing changing consumer attitudes and preferences. However, the cons included losing their existing customer segment, creating brand confusion, and not properly repositioning the brand for the changes. It was suggested they launch a new sub-brand for premium shoes, emphasize value and lifestyle benefits to change consumer attitudes, and run a marketing communication campaign using emotional ads to change perceptions of their new range.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
Study on consumer behaviour @ vodafone project reportBabasab Patil
The document summarizes a study on consumer behavior of Vodafone subscribers in Bangalore, India. The study aims to understand consumer perceptions, satisfaction levels, brand awareness, and expectations of Vodafone's prepaid services. Primary data was collected through questionnaires with 100 existing and new Vodafone subscribers. Secondary data came from company reports and publications. The findings provide insights for Vodafone to improve their services and delight customers.
The document discusses turning ideas into profitable products through prototyping and customer feedback. It covers topics like prototyping tools and approaches, gathering customer feedback, leadership mindsets for feedback, and aligning product development with the product lifecycle through iterative prototyping and testing with customers. The overall message is that prototyping strategies, ideas, and products with customers provides essential market feedback to help transform technologies into cash.
Lyon Confluence Smart Community System Demonstration ProjectLandis+Gyr
Toshiba and Landis+Gyr’s contribution to the Smart Community Business through the Lyon Confluence project, a remarkable urban development district in the city-centre of Lyon. The project will bring forth for the strategic development of new technologies related to smart grids and smart cities.The project will serve both as a Technical Demonstration and will contribute into establishing Lyon Confluence as a model for sustainable development.
The document provides information about the "Utility Scale PV Yield Optimization Conference & Expo" taking place from November 30 to December 1, 2010 in San Jose, US. The conference aims to help attendees optimize their balance of system engineering to lower costs and boost output from utility-scale photovoltaic plants. It will feature over 25 expert speakers and sessions on topics like plant layout, component selection, wiring design, and performance monitoring to help maximize yield and profits. Attendees will also be able to network and find solutions from exhibitors to improve their system design and operations and maintenance strategies.
The document discusses dual screen TV and the mobile second screen experience. It describes how the second screen is driving innovation in TV by opening the ecosystem to more developers and applications. This is creating new opportunities for search and analytics within TV content on mobile devices. Examples of emerging second screen applications that could drive user engagement are discussed.
How can communications service providers win the battle for customer loyalty against OTT players? How can service providers leverage their competitive advantage? How can they leverage the Cloud? During a Futurecom presentation GENBAND’s Senior Director of Applications Solutions Marketing, Sara Hughes, discussed how cloud-based mobile apps and unified communications can help service providers effectively compete with OTT players, improve customer stickiness and increase revenues.
Sara Hughes is the Senior Director of Applications Solutions Marketing at GENBAND. Sara has over 20+ years of telecommunications experience as a customer, service provider and manufacturer with extensive experience in marketing, product management, technical support, customer training and go to market consulting, delivering enhanced next generation IP / Unified Communications applications and IMS services to many of the world's largest operators and enterprises. Sara holds a Bachelor’s degree in Business Administration specializing in Marketing and Information Systems. Sara joined GENBAND in 2010 after working for BroadSoft, Movius Interactive, Tekelec, VocalData, Global Knowledge and GTE Customer Networks.
Jelly Bean (Android 4.1) provides faster performance, improved notifications and features like Google Now and improved speech recognition. It focuses on smoother animations, reduced latency and touch response times. New capabilities include enhanced accessibility, international support, media codecs and connectivity options like Android Beam using Bluetooth. The developer tools and APIs are also expanded.
The document discusses key factors for designing good user experiences on mobile applications. It emphasizes making users feel comfortable, keeping interfaces simple, and being sensitive to the mobile context and environment. The first 30-60 seconds of using an app are critical to retaining users. Good design considers layout, colors, typography, graphics and how users will interact in different contexts while on the go.
A summary of our impressions from IFA 2009 in Berlin, Germany - One of the world's largest consumer electronics shows.
This presentation is not meant to be a stand-alone document - if you have any questions or comments, please contact us at slideshare@carbondesign.com.
ECO Energy provides LED lighting retrofit solutions for commercial facilities. Their LED lights reduce energy consumption by 70-90% and typically pay for themselves within 3 years. ECO Energy guarantees minimum savings of 25% and monitors actual savings through real-time energy meters. Their LED lights can replace high-intensity discharge lights and include options for ballasts, lenses, distributions, and warranties.
Making the Managed Energy Home a RealityPilgrim Beart
This document introduces AlertMe, a cloud-based platform for managing home energy and security through connected devices. It discusses AlertMe's experience in the smart home market and focus on open standards. The strategy involves building a platform to support a wide range of third-party devices and applications through open interfaces. This will allow partners to offer differentiated smart home services to consumers, helping drive adoption through visibility into energy usage and remote controls that empower users and promote savings.
This document discusses factors that influence consumer behavior in travel and tourism. It defines consumer behavior as how individuals, groups, and organizations select, purchase, use, and dispose of goods, services, ideas, and experiences to satisfy their needs and wants. It outlines that consumer behavior is influenced by personal factors such as age, occupation, personality, and lifestyle as well as social and cultural factors including cultural values, subcultures, reference groups, and socioeconomic class. Understanding these influences is important for marketers in travel and tourism industries.
The document summarizes findings from a survey of 20 people shopping for plasma TVs at a retailer. Key findings include:
- Most customers preferred the Samsung brand due to its picture quality, features and competitive pricing within their budget range of Rs. 41,000-48,000.
- While older family members typically made the purchase, younger generations influenced the decision by providing information and recommendations to parents.
- First-time buyers were motivated by the better viewing experience, while upgraders wanted new features their current TVs lacked like HD and 3D capabilities.
Consumer Behaviour Case study - i-Snack 2.0felicitydawes
Kraft developed a new Vegemite-flavored spread called iSnack 2.0, which received huge public backlash in Australia for its perceived un-Australian name. Although sales were still good, Kraft allowed the public to vote on a new name, ultimately selecting "Cheesybite." Perceptions of Kraft prior to iSnack were neutral, but Australians saw the American name as insulting. Vegemite maintained its iconic status. Kraft successfully changed perceptions by soliciting consumer input on a new name and marketing Cheesybite as a fun, new option versus the traditional Vegemite.
The presentation wishes to examine the push and pulls factors that motivate Greek tourists and cross refer them to the new tourist’s consumer profile. It tries to identify the current trends in tourism models and raise concerns on the development of a green tourist market arguing that the road to a profitable, sustainable tourism in Greece passes through proactive educational strategies as well as the use of targeted marketing channels and promotional tools.
The document profiles two consumers, Victoria and Jenny, who have different levels of engagement with Net-A-Porter. It then discusses Net-A-Porter's positioning strategy when it launched 10 years ago, focusing on differentiation, diversification, and creating an online luxury experience. Next, it covers how Net-A-Porter established itself through customer retention and updated trends. It also discusses the role of reference groups for Net-A-Porter's target consumers and the advantages and disadvantages of using social media. Finally, it summarizes how Net-A-Porter overcame potential consumer risks regarding online payments, product quality, privacy, and delivery.
This document discusses Fast Moving Consumer Goods (FMCG). FMCG products are low cost, everyday items like food, beverages, and personal care products. The document outlines the objectives of studying consumer behavior and satisfaction towards FMCG products. It identifies the main FMCG product categories and evaluates sales data. Key factors that influence consumer buying decisions are identified. Major Indian FMCG companies are listed and their market capitalization is compared. Consumer behavior and decision making processes are also summarized.
The document discusses the Society and Culture course in the New South Wales HSC curriculum. It provides an overview of the course objectives, key concepts, structure and assessment components. The course examines the interaction of individuals, societies and cultures over time through a multidisciplinary lens. It aims to develop students' research, communication and citizenship skills. Major components include preliminary topics, the HSC exam, depth studies, and a mandatory Personal Interest Project involving primary research.
1 dec 2015 so tl@uj mini conference presentation-critical response to the pap...Brenda Leibowitz
This document outlines 10 lessons learned from papers on social justice pedagogies and poses 3 unanswered questions for future work. The lessons indicate that there are no exemplar models of social justice pedagogies, they cannot make education completely safe, and involve vulnerability and difficult knowledge. They are also sites of politics that interrupt social injustices and psychologization of students while creating spaces of progress. The unanswered questions ask how explorations of curriculum and pedagogy can become sites of ethical and political transformation, how social justice pedagogies can resignify responsibilities, and how biopolitics emerge in constructing students' identities.
Consumer behavior case study : Tudor FashionShweta Jain
The CEO of Tudor Fashions decided to change their brand image and product range based on observations of declining sales over the past 2 years. The pros of the decision included recognizing changing consumer attitudes and preferences. However, the cons included losing their existing customer segment, creating brand confusion, and not properly repositioning the brand for the changes. It was suggested they launch a new sub-brand for premium shoes, emphasize value and lifestyle benefits to change consumer attitudes, and run a marketing communication campaign using emotional ads to change perceptions of their new range.
The document discusses the relationship between social media and consumer behavior. It notes that social media allows two-way communication between brands and consumers, influencing consumer behavior. It also gives consumers power and access to information. The document then discusses trends in consumer behavior like increased online shopping and the influence of smartphones. It provides tips on using social media to understand consumers like having a social media strategy and goals.
Study on consumer behaviour @ vodafone project reportBabasab Patil
The document summarizes a study on consumer behavior of Vodafone subscribers in Bangalore, India. The study aims to understand consumer perceptions, satisfaction levels, brand awareness, and expectations of Vodafone's prepaid services. Primary data was collected through questionnaires with 100 existing and new Vodafone subscribers. Secondary data came from company reports and publications. The findings provide insights for Vodafone to improve their services and delight customers.
Study of consumer behaviour and perception towards different soap brands in m...Suyog Patil
This document summarizes a study on consumer behavior related to soap brands in Mumbai. The objectives were to determine consumer awareness, perceptions, purchase factors, and effects of ingredients. The methodology included surveys of 25 customers using a structured online questionnaire. Key findings were that 16% preferred medicated soap, 28% preferred branded products, and Dettol was highly used for its germ-killing and cleaning qualities. The conclusions were that soaps are primarily purchased based on brand name, antiseptic quality, skin care benefits, and price.
Dabur India Ltd is a 125-year-old FMCG company and India's third largest in this sector. It has a wide product portfolio spanning various categories like hair care, oral care, skin care, etc. sold through a network of 3.4 million retailers across India. Dabur has pursued international expansion through acquisitions of companies in markets like Middle East, US, and Turkey. It aims to leverage these acquisitions to grow in new international markets and categories. The company has a strong focus on Ayurveda and herbal products where it sees further growth opportunities.
Dabur India Limited is a 120-year old Indian FMCG company with a turnover of over Rs. 2,233 crores. It operates through three subsidiaries across healthcare, personal care, home care, and foods segments. The company is family owned but professionally managed. It maintains a strong brand equity through strategic interventions to adapt to business environments over the years.
Case study: communicating quickly to a diverse audienceJason Dawson
Case study for the 2010 8th Annual Media Relations Conference: Communicating quickly and effectively to a diverse audience
The Northland Regional Council needs to communicate with a large and diverse audience and deliver clear messages to the public. We are using a range of tools including social media to communicate the outcomes of council meetings, civic issues during public consultation and natural disaster threats.
The presentation highlights three areas:
- success using Twitter
- using your website in times of crisis
- media and online monitoring
Lux soap is a product of Hindustan Unilever Limited (HUL), India's largest FMCG company. Lux has a 15% market share in the soap category, making it the leading beauty soap brand. It has a wide range of variants and a strong distribution and promotion network. Lux faces competition from other beauty soaps like Pears and new entrants like Vivel. However, its strong brand image and continuous innovation have helped Lux maintain its leadership position. The report recommends that Lux launch ayurvedic variants, target rural areas and male customers to further increase its market share.
marketing strategy of lux soap with reference to HULAghna Shamsi
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.
International case study conference – 2012 brochureICSC 2012
The International Case Study Conference – 2012 is being organized by IBS, Hyderabad in association with ecch (as the Academic Partner) and Universiti Utara Malaysia (as the Partner University).
The objective of the conference is to provide a platform for case writers, academicians and people from the industry to present and discuss cases on the contemporary issues of significance.
ICSC 2012 invites you to submit cases for the conference
These slides are for a talk that I give at Macquarie University. The offer advice for presenting an academic paper and getting the most out of academic conferences, including preparing slides, basic guidelines for presenting, and taking advantage of opportunities at conferences.
Learn from the results of the Duke Ohio’s Auditor’s Assessment and other case studies from around the world where real utilities are performing at 99.7 – 100% levels of reliability daily, and achieving the business case benefits of a smarter, future-proof grid.
Learn about:
* The true value of having a proven communications network that delivers true reliability on day 1 of deployment
* The connection between having a reliable and multi-application grid
* Research and observations from MetaVu from recent smart grid assessments
This document describes a project that developed software to dynamically scale mobile device backlight levels for streaming video applications. The software analyzes video content and adjusts the backlight to reduce energy consumption without compromising user experience. It was tested on an HTC Desire phone browsing YouTube, saving 18-31% in backlight energy. Potential business models are discussed, such as video providers embedding backlight scaling data in streams or energy service companies licensing the backlight adjustment technology. The goal is to address the major challenge of high energy consumption from increasing mobile video usage.
Siebel 8.1.1.0 innovation pack 2013 spring releaseJeroen Burgers
This document discusses Oracle's Siebel CRM roadmap and upcoming releases. The Spring 2013 release (Siebel 8.1.1.10/8.2.2.3) will focus on enhancing the customer experience with improved usability, mobility, and social capabilities. Some key areas of focus include improved disconnected mobile solutions for various industries, an advanced scheduling integration, and social listening for customer service. The roadmap also outlines plans for the Fall 2013 release to further improve cross-channel experiences, industry-specific solutions, and lower the total cost of ownership.
The document provides examples of resources, activities, and costs for different startup examples including a life science company, robotic agriculture startup, medical device company, and Apple. Each example outlines key resources, activities, partnerships, costs, and potential revenue streams for the different business models.
my students use ideas from my class on business models to develop a business model for the LEAP, a new user interface for electronic systems. Users can interact with electronic products by moving their hands and the LEAP system recognizes and interprets the gestures. These slides discuss the value propositions for various customer segments including video games, robotics, and 3D modeling. Also discussed are the methods of value capture and strategic control for the LEAP.
Presentation Joost Visser / SIG - what can be green about software- Workshop ...Jaak Vlasveld
Green IT Amsterdam Region and the Software Improvement Group (SIG) organized the first workshop of the Green Software Community, with as theme 'Green Software Architecture'. For more information, please visit www.greenitamsterdam.nl/greensoftwarecommunity/
This is a presentation by Joost Visser / SIG on what can be green about software
EDF2013: Invited Talk Fiona Williams: The next level for verticals!European Data Forum
Invited talk of Fiona Williams, Research Director of Ericsson, at the European Data Forum 2013, 9 April 2013 in Dublin, Ireland: The next level for verticals!
Presentation SIG, Green IT Amsterdam workshop Green Software 12 apr 2011, Gre...Jaak Vlasveld
This presentation discusses green software and energy efficiency at the application level. It provides background on the Software Improvement Group, which analyzes over 90 systems annually and provides management advisory services and software quality certification. The presentation introduces a taxonomy of green aspects of software, including computational efficiency, algorithmic efficiency, data structures, and functional necessity. It discusses approaches to optimizing some of these aspects, like energy-aware coding of algorithms and data structures. The presentation also notes challenges like the currently energy-oblivious nature of most software development.
This document proposes a dynamic backlight scaling optimization technique for mobile streaming applications. It presents an optimal algorithm to dynamically adjust backlight levels for video frames based on video distortion, hardware limitations, and user perception. The algorithm is demonstrated on an HTC Desire mobile phone browsing YouTube videos. Experimental results show 18-31% backlight energy savings when the video distortion threshold is set to 0.9 and playback duration threshold is set to 10 seconds. The technique is presented as an example of a cloud-based mobile energy-saving service.
Innovating and enabling digital futures 12-07-2011Jude Umeh
Jude Umeh gave a presentation on mobile infrastructure and its role in enabling digital futures. Emerging trends in areas like social networking, context-aware computing, and digital content usage will significantly increase the importance of mobile technology. Infrastructure providers must ensure capabilities are in place to support current and future digital services. Umeh discussed key demand drivers and scenarios, examined perspectives from different stakeholders, and outlined addressing issues and enabling further development of mobile infrastructure.
Support as a Leader in Innovation: A Case Study with CisconoHold, Inc.
Customer Case Study with Cisco.
Support is one of the closest organizations to the Voice of the Customer. Intelligence collected during a support interaction provides valuable insight for marketing, product development, engineering, and more. The challenge is that information is siloed and not transformed into measurable ROI. noHold's customer, the leader in networking devices, has found a way to break the mold and create a paradigm shift by syndicating opportunities across all business units.
- Planet Metrics is a 10 person company founded in 2007 that provides sustainability analysis software to measure embodied energy and carbon across supply chains.
- The software helps companies assess risks like climate change and commodity prices, identify inefficiencies, and innovation opportunities to support corporate sustainability strategies and long-term financial performance.
- It provides a hybrid environmental database with tools for data management, simulation, and information visualization to analyze sustainability performance and collaborate on metrics.
Best Practices from EMC: Ingest High Availability Performance, Trust and Effi...EMC Forum India
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Enabeling consumer behaviour transformation through Serious Games – The SAVE ENERGY case study
1. Enabeling consumer behaviour
transformation through Serious Games
– The SAVE ENERGY case study –
The Second International Conference on Serious Games
Development & Applications
Lisbon 19 – 20 September 2011
1
2. Overview
• SAVE ENERGY Project
• High level decision model
• Behavlet concept
• SAVE ENERGY serious game architecture
• Introducing: Green My Place
• User Behaviour Transformation
• Green My Place achievements and
recommendations
2
3. SAVE ENERGY Project
Goals:
5 Energy Efficiency Pilots located at public buildings • 20% of Energy Savings
• Smart ICT Energy
Efficiency model and
platform
• Serious Game focused
on Energy Efficiency at
Public Spaces
• User behavior
transformation
• Living Lab
methodology
• Pilots committed to
extend results beyond
project completion
• European wide
dissemination of results
• Policy
Recommendations at
Regional, National and
European levels
3
6. Behavlets Architecture
Pilots Virtual Behaviour
Environment Patterns
Resources Actions
Unplug
Mobile when
Charger not in
use
15-20%
Energy
Savings
Energy
Behaviour
Consumption
Data Outcomes Transformation
6
9. Serious game: Online solution
• Closer integration with online services – social
networks
• The user does not need to have administrator rights to
the machine
• Scalability and dissemination possibilities are greater
• Up-to-date product at every log-on
• Format more familiar to users
• Security, privacy and code bugs are dealt in real-time
• Target range of machines is almost universal
9
10. SAVE ENERGY Social Architecture
Objectives of the Serious Game development
Syndication
SAVE ENERGY
Communities Social Networking
SAVE ENERGY Platform
Real-Time Information Social Bookmarking
Microblogging
SAVE ENERGY
Learn More & Quiz Portal Presentations
Professional
Networking
Photo Sharing
Mini Games
Content
SAVE ENERGY Aggregator
Social Publishing
Central Services
Video Sharing
Users / Citizens / Consumers
10
17. User Behaviour Transformation
Behaviour Ed
Change
Tool Is there a Do I kn
problem? to
Informal Meeting
Formal Meeting
Energy Audit
Actions Checklist
Energy Helpdesk
Corporate Policy
Metered Billing
Personal Objectives
Set Examples
Suggestions Box
web / tv / radio
Serious Game (with real data)
Serious Game (no real data)
Social Network - share experience
Social Network with data
Leaflet (information)
Poster / Signage
Newsletter (stories)
Report (with real data)
Real Time Energy / Cost
Performance vs Baseline
Historic Information (graphical)
Energy Saving Tips
Competition / Incentives
17
18. User Behaviour Transformation
Behaviour Ed
Change
Tool Is there a Do I kn
problem? to
Informal Meeting
Formal Meeting
Energy Audit
Actions Checklist
Energy Helpdesk
Corporate Policy
Metered Billing
Personal Objectives
Set Examples
Suggestions Box
web / tv / radio
Serious Game (with real data)
Serious Game (no real data)
Social Network - share experience
Social Network with data
Leaflet (information)
Poster / Signage
Newsletter (stories)
Report (with real data)
Real Time Energy / Cost
Performance vs Baseline
Historic Information (graphical)
Energy Saving Tips
Competition / Incentives
18
19. SAVE ENERGY results
Pilot Full execution & evaluation Savings achieved (UBT-based)
8% Restaurant
Luleå 7% Music
>30% Office
84% Gym (non-UBT)
Helsinki
25-41% Ala-Malmi
3.4% Lights
Leiden 5.4 % Desk
6.3% Other
Lisbon 16.5% Block B2
Manchester 15%
19
20. Green My Place
European Best Learning Game Competition
1st place – Non-professional best functional
learning game – 2010
5th place – Best professional learning game –
high budget – 2011
20
22. Parliament meeting
Mini-games as a successful way of maximizing
user interest in SAVE ENERGY
In the Helsinki Pilot (schools), in which children had been
included in the Living Lab methodology, had materially
increased their understanding of energy efficiency issues
through the mini-games.
Children used this increased awareness to also change
behaviour in their own homes, involving their parents in the
process, including the games.
22
23. Green Paper
• Results from testing of the ICT-based games developed
and implemented in the SAVE ENERGY project point
towards a positive impact of targeted game-playing on
understanding and awareness of energy saving
methods.
• The SAVE ENERGY project has demonstrated that such
open source platform (middleware data gathering
platform) does increase innovation rate through
advanced research-based applications such as the
serious games.
• Serious games can be an effective way to address
energy related thematic in the students curriculum.
23
24. Thank you!
João Raposo
Alfamicro – joao.raposo@alfamicro.pt
Álvaro de Oliveira – Ben Cowley
http://www.ict4saveenergy.eu
http://http://www.greenmyplace.net/