Develop your Purpose
Determine your REASON for speaking:
General purposes: inform, persuade, entertain
Specific purpose: Complete sentence that begins
with “After listening to my speech, my audience
If you don’t know your purpose, DON’T start
writing your speech yet!
Writing a Specific
To Inform To Persuade
When writing your specific When writing your specific
purpose statement for an purpose statement for an
Informative Speech, use Persuasive Speech, use action
descriptive verbs. verbs.
For example, “After listening
to my speech, my audience For example, “After listening to
will… my speech, my audience will…
Know more about..” Believe that___ is wrong.”
Understand the differences…” Agree to ____.”
Recognize the benefits…” Change their minds about ___”
Four basic functions: Refer to the audience,
occasion , something
Get audience attention familiar
Cite a startling fact or
Ask a yes/no, raise-your-
hand, or rhetorical
Tell a brief story
Use a quote
Tell a relevant joke
Four basic functions: Your thesis is one
sentence that tells your
Get audience attention audience what the entire
State your thesis or speech is about.
proposition It is NOT an English
paper thesis. Be direct.
A proposition is used in a
persuasive speech. It
states your POSITION on
the topic, as well as what
you hope to accomplish
with the speech.
Four basic functions: Why are you an
Get audience attention authority on the topic?
State your thesis or Why did you choose
proposition this topic?
Establish your State if you have
credibility experience with the
topic or if you have
Four basic functions: Directly state or list the
Get audience attention 3-5 main points
State your thesis or BRIEFLY that you plan
proposition to make.
Establish your This should be a clear
Preview your main It should correspond
points exactly with your main
General Purpose: To Inform
Specific Purpose: By the end of my speech, my audience will
know how to manage their school, work , and personal time
effectively. (NOTE: I wouldn’t SAY either the general or
specific purpose, I would just start my speech at my attention
Attention getter: How many people in here have a hard time
balancing school work, working, family, and personal time?
Thesis: For many of you in here, time management can be a
major struggle, but it doesn’t have to be.
Credibility: I’ve been effectively using time management
strategies for years now, and it has made my life much easier to
Preview: First, I’ll discuss how to manage your school
time, then work time, and lastly family and personal time.
Practice your introduction many times!
It should set the tone for your entire speech so it
should be enthusiastic and fluent.
Also, it should be NO LONGER than 30-45 seconds
in your informative and persuasive speeches (and
only about 20-30 seconds in your Artifact speech).
Transition over completely to conclusion
“So as you can see…” or “To conclude…”
Then SUMMARIZE THE POINTS AGAIN.
“First I told you about (point 1), then I discussed
(point 2) and lastly, I explained (point 3).”
In persuasive speaking only, Call to Action is
Call to Action is your last chance to motivate your
audience to believe/do what you spoke to them about.
End with a memorable thought
Tips for an Effective
Do not end abruptly
Don’t introduce new
DON’T say “That’s it”
or “I guess that’s my
speech” or “That’s all