1.
Good morning and
welcome
Please enjoy some breakfast

2.
Agenda
09.00am
09.10am
09.30am
09.50am
10.05am
10.25am
10.45am
11.30am
Welcome & Overview
How can your profile help you network with the right people?
LinkedIn’s free tools for charities
Tea & Coffee break
Finding the best recruits to help your charity succeed
Growing awareness and marketing your organisation
Practical workshop with LinkedIn coaches on hand to help
Close

3.
Connect the world’s professionals
to make them more productive
and successful
Our mission

4.
For our members
The
professional
profile of
record
Connect all of
the world's
professionals
Identity Networks Knowledge
The definitive
professional
publishing platform

5.
For our customers
Hire
Power
half of
all hires
Market
The most effective
way for marketers
to engage
professionals
Sell
The start of
every sales
opportunity

6.
The next decade

7.
Create economic opportunity
for every member of the global
workforce
Our vision

8.
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do

9.
THE ECONOMIC GRAPH

10.
Connecting talent with opportunity
at massive scale

11.
Networking for Fundraising
©2014 LinkedIn Corporation. All Rights Reserved.

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• Ability to Challenge and Educate your donors
• Provide an authentic Opinion and Insight
about your cause, which the donor may have
previously been unaware of
• Deliver incremental Value in the form of
meeting the donor’s charitable objectives
Raise funds on the basis of knowledge and insight
Corporate Executive Board 2012 – The Challenger Sale

13.
©2013 LinkedIn Corporation. All Rights Reserved. 14
Enter, Social Fundraising
Leveraging your social brand to fill your network
with the right people, insights
and relationships
LinkedIn’s Vision
Create economic opportunity
for every professional around the world

14.
How can your LinkedIn profile help
you network with the right people?

15.
Showcase your skills
Create a professional brand
Use the right tone
What would prospects or customers want to know
about you? Be descriptive. Tell your story.
Complete your profile
Aim for 100% profile completeness
Add rich content
Slideshare deck, presentation video, etc.
Add skills and generate endorsements

16.
Make it descriptive who you are, what you do, and the value you
provide.
TIP 1 Write a compelling headline
Carlton Seymour
Integrated Solutions: Aligning your workplace to support your
corporate objectives
Matthew Alba
Enterprise Account Executive, TeraSync Solutions,
Transforming Marketing Departments with Social Networking
Shannon Frank
Account Executive, Hancock Media: Helping ad agencies
extend their reach on social networking sites.

17.
TIP 2 Upload a professional photo
Profiles with photos are 11 times
more likely to be viewed than those without
What’s wrong with these photos? Offer your critique.

18.
TIP 3 Tell your story in your summary
Showcase your expertise. Convey your passion.
Provide a “Call to Action.”
Your background
Your company
Your passion
A call to action
Summary
As a sales professional, throughout my career I have always been passionate about building relationships
and adopting new concepts that better myself, my company and my client’s experience.
During this time, I have had the privilege of working alongside talented individuals at major companies,
such as Staples and ADP, in various offices throughout North America.
I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013,
LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two
members every second! We continue to strive to connect the world’s professionals, making them more
productive and successful.
LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social
selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes
the game by allowing users the ability to discover the sales insight necessary for a sales organization to
effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship
product, “Sales Navigator.”
My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing
on the mid-market space.
If you would like to learn more about how we can transform your sales organization through social selling,
please contact me via InMail!

19.
TIP 4 Customize your public profile URL
Put it on your business card and in your email signature file.

20.
TIP 5 Add your contact information
Only your direct connections can see
All LinkedIn members can see

21.
TIP 6 Add rich media
 Turn your profile into a sales opportunity by:
 Enhancing your profile visually
 Adding content relevant to the products and services you sell

22.
TIP 7 Customize links to websites
Provide a call to action that directs
customers to do something at the
destination page, such as:
 Subscribe to an eNewsletter
 Download a case study
 Take a survey

23.
TIP 8 Update your current and past positions
 Demonstrate how you
help your customers solve
their business problems
 Use keywords
 Include rich media
 Show your career
trajectory

24.
TIP 9 Add your education
Showcase your education
Which will also allow you to…

25.
LinkedIn Sales Navigator
for Fundraising

26.
Focus on the
right people and
companies
Stay informed
on key updates at
your target donors
Build trust with
your donors
To build donor relationships with knowledge and insight,
You need to:

27.
Questions?

28.
Connecting employees to opportunities to make a
positive impact
29
A guide to LinkedIn For Good

29.
3
0
nonprofit.linkedin.com

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QUESTIONS?

41.
15 minute tea break
Back at 11.05am

42.
LinkedIn Talent Solutions
Finding the best recruits to help your charity succeed

43.
WHAT YOU WILL LEARN
TODAY
HOW SOCIAL MEDIA HAS CHANGED HIRING1
HOW LINKEDIN CAN HELP YOU RECRUIT THE BEST
TALENT
2

44.
ANDREW LINTON
MEDIA SOLUTIONS CONSULTANT
 7 years digital recruitment marketing
 User experience, strategy, design, development, brand, search
marketing, email marketing, social media, content
 Helping recruiters get the most out of LinkedIn
45

45.
UMANG PANCHAL
GLOBAL ACCOUNT MANAGER
 Work with clients on their global recruitment strategy
 Business development background in technology, education and
recruitment
 Passionate about using technology to solve real world challenges
46

46.
47
“If each of us hires people who are smaller than
we are, we shall become a company of dwarfs.
But if each of us hires people who are bigger
than we are, we shall become a company of
giants.”

47.
THE WORLD IS
CHANGING FAST…
Candidates
More
Connectivity
More
Choice
More
Channels
1980’s 1990’s 2000’s 2010’s
Filing
Cabinet
Companies
Offline
Database
Job
Channels
Social
Media

48.
SOCIAL MEDIA
IS HERE TO STAY, EMBRACING
ITS POWER IS THE KEY
57%
of the decision to ‘buy’
is now made before any
contact with organisation

49.
PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE
The definitive professional
publishing platform
NETWORK
We connect the world’s
professionals
IDENTITY
The professional profile
of record

50.
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!

51.
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2

52.
WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
RECRUIT THE
BEST TALENT
BUILD ENGAGE RECRUIT

53.
RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
LINKEDIN HAS THE
SOLUTIONS
BUILD
TARGETED
MEDIA
EMPLOYEE
ADS

54.
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors see
the content that is
relevant to them
≤ 400%
increases in conversions
achievable with targeted content
CAREER
PAGES
IMAGES
JOBS
VIDEO’S

55.
RIGHT
MESSAGE, AUDIENCE, TIME
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
CONTENT
UPDATES

56.
RECRUITERS SHOULD
USE THE NETWORKRECRUIT
SHARE
JOBS
of members are interested in job
opportunities from companies they
are following
79%

57.
THREE STEPS TO SUCCESS ON
LINKEDIN
BUILD AN AUDIENCE OF THE RIGHT PEOPLE1
ENGAGE YOUR AUDIENCE THROUGH YOUR USPS2
RECRUIT THE BEST TALENT FOR YOU3

58.
ANY
QUESTIONS

59.
Marketing Solutions
Growing Awareness & Marketing Your Organisation

60.
LinkedIn Confidential ©2013 All Rights Reserved

61.
Be accurate Be engaging Be everywhere
62
How do brands
cultivate these
relationships?
Three keys
to success:

62.
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn enables charities to identify key
audiences

63.
LinkedIn Confidential ©2013 All Rights Reserved
407K 364K 19K
High Net Worth
Individuals
Policy makers, Think
Tanks and
Government orgs.
CSR Managers or
Directors
And reach them at significant scale within
the UK
High Net Worth: Director & Above in Comp Size 200+
406K
Media and
Journalists

64.
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Members are generous in their
charitable contributions
Source: Europa TGINet 2013 R2:
Base: UK
123 123
120
116
102
100
99
90
95
100
105
110
115
120
125
130
Index
Donated > £250 in the past 12 months
FT
Telegraph
LinkedIn
Guardian
Times
Twitter
Facebook

65.
LinkedIn Confidential ©2013 All Rights Reserved
Source: Europa TGINet 2013 R2:
Base: UK, LinkedIn Members
And are motivated to act by online & radio
engagement by charities
LinkedIn members are most like to be
motivated to donate by….
Advertising appeals on the internet
(Index: 136)
News/current affairs reports
(Index: 126)
Advertising appeals on the radio
(Index 122)
But least likely to be motivated by….
Advertising appeals on the TV
(Index:96)
Someone collecting on the street or
calling to their home (Index:94)
Advertising appeals in newspapers/
magazines (Index 71)

66.
Company Page
Your home on the world’s largest professional network
Be found by and connect to the
people that matter most
Leverage as a hub for your
marketing, campaigning and
lobbying efforts
Represent what your organisation
stands for with content
Start a dialogue and nurture it
into long term engagement

67.
Organic and Sponsored Updates
Engage with your followers and extend your reach to your full audience
across all devices
25% higher engagement on
display when coupled with SUs

68.
LinkedIn Self-Publishing Platform

69.
Groups
Cultivate long lasting relationships
Build long term
relationships with your
target audience through
conversation and content
Achieve viral growth and
word of mouth through
public groups

70.
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Five key takeaways:
1. Decide who you want to reach
2. Customize your company page
3. Start posting content from your company
page to organic followers or through
sponsoring content to target audiences
4. Become a Publisher
5. Become a thought leader around your
area of expertise and start a Group

71.
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QUESTION?

72.
73
THANK YOU FOR
LISTENING.

73.
Practical Workshop
Around the room are LinkedIn volunteers ready
with their laptops to help you with any questions
you might have.
Marketing & PR specialists
Hiring and Recruitment specialists
Networking specialists

74.
THANK YOU FOR
COMING
HAVE A LOVELY
DAY