Summary of massive changes underway in the enterprise IT marketplace being driven by social, mobile, and cloud, and the implications of these changes on what it means to be an information professional. http://www.aiim.org/certification

1. In the social, mobile and cloud era, what does it take to be
an Information Professional?
John Mancini
President, AIIM
http://www.flickr.com/photos/globalx/4864001692
In association with:

2. johnmancini@aiim.org
@jmancini77
blog = DigitalLandfill.org
If you are an information professional,
AIIM is where you belong.
www.aiim.org/certification
Text …
AIIM<space>your email
to 22333 for info about certification
or on having AIIM speak to your
organization
In association with:

3. A short introduction and personal history of technology
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4. In association with:

5. In association with:

6. In association with:

8. In association with:

9. "Despite
the
euphoria
of
Internet
enthusiasts
and
the
hyped-­‐up
selling
palaver
of
some
web
services
providers,
we
remain
uncertain
as
to
the
long-­‐run
substan<ve
benefits
the
Internet
will
bring
to
businesses
and
to
individual
users.…un<l
the
webmeisters
persuade
us
otherwise,
we'll
hang
on
to
our
CDs
and
floppies,
along
with
the
aperture
cards
and
other
imaging
ar<facts
that
have
served
our
corporate
and
personal
purposes
so
cost-­‐effec<vely
in
the
past."

10. Systems of Record.
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11. Era
Mainframe
Mini
PC
Internet
Systems of Record
Years
1960-­‐1975
1975-­‐1992
1992-­‐2001
2001-­‐2009
Typical
A
batch
A
dept
A
thing
A
web
page
trans
process
document
managed
Best
known
Digital
IBM
MicrosoK
Google
company
Equipment
Content
Image
Document
Content
Microfilm
mgmt
focus
Mgmt
Mgmt
Mgmt

12. A technology inflection point.
Page 
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12

13. Social everywhere.
http://www.flickr.com/photos/mymollypop/
2645589819

14. Social everywhere.
§ Outside the firewall…
§ 1,330 years worth of time spent every day on Facebook.
§ 800M Facebook users.
§ 50% log in on any day.
§ 250M photos uploaded per day.
§ Inside the firewall (per AIIM Industry Watch)…
§ Only 38% have an enterprise social strategy.
§ But 27% now view social as infrastructure.
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15. Mobile everywhere.
http://www.flickr.com/photos/scottvanderchijs/4912947547
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16. Mobile everywhere.
§ Explosive growth
§ Mobile subscribers have grown from 719M in 2000 (60% in
developed world) to 5.6 billion today (70% in the
developing world).
§ Only 835M out of 5.6 billion devices are smartphones.
§ Inflection Points
§ q2:10 - Windows operating systems < 50% of Internet
enabled devices.
§ q4:10 - smartphones + tablets > notebooks + desktops.
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17. Mobile everywhere.
Legacy Discontinuity
(per AIIM, Making the Most of Mobile – Content on the Move)
§ 94% have deployed mobile access to email, but < 30%
have mobile access to enterprise systems – ECM, CRM,
ERP.
§ 37% have no mobile ECM access; a further 30% rely on
conventional web interface.
§ Only 47% allow personal devices to access company data,
but most in a policy void.
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18. Records, meet engagement.
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19. Systems of Engagement
Social
and
Era
Mainframe
Mini
PC
Internet
Cloud
Systems of Record
Years
1960-­‐1975
1975-­‐1992
1992-­‐2001
2001-­‐2009
2010-­‐2015
Typical
A
batch
A
dept
A
An
thing
A
web
page
trans
process
document
interacNon
managed
Best
known
Digital
IBM
MicrosoK
Google
Facebook
company
Equipment
Social
Content
Image
Document
Content
Microfilm
Business
mgmt
focus
Mgmt
Mgmt
Mgmt
Systems

20. Considera<on
Systems
of
Record
Systems
of
Engagement
Focus
TransacNons
InteracNons
Governance
Command
&
Control
CollaboraNon
Core
Elements
Facts
&
Commitments
Ideas
&
Nuances
Value
Single
Source
of
Truth
Discovery
&
Dialog
Standard
Accurate
&
Complete
Immediate
&
Accessible
Content
Authored
Communal
Primary
Record
Type
Documents
ConversaNons
Searchability
Easy
Hard
Usability
User
is
trained
User
“knows”
Accessibility
Regulated
&
Contained
Ad
Hoc
&
Open
RetenNon
Permanent
Transient
Policy
Focus
Security
(Protect
Assets)
Privacy
(Protect
Users)

21. So this must be the golden age
§ So this must be the golden age for
IT professionals.
§ Right?
§ Right?
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22. Self-Loathing
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23. Just Plain Loathing
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24. So this must be the golden age
Why?
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25. Information sprawl.
http://www.flickr.com/photos/paytonc/79973436
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26. Revolutionary expectations.
“Revolution doesn’t happen when
society adopts new technologies—it
happens when society adopts new
behaviors.”
--Clay Shirky
http://www.flickr.com/photos/6argoo3a/6253592631

27. So this must be the golden age
We need to think about the information
“profession” differently.
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28. It’s all about information,
not plumbing.
http://www.flickr.com/photos/mxmstryo/4033816209
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29. The Future of RM
§ …as records management rarely supports direct revenue generation,
most executives perceive it as an administrative cost center…the
strategic relevancy of the records management function has taken a
slight dip… (ARMA/Forrester, 2011)
§ 44% of records managers are not included in the IT strategic planning
process, including requirements definitions and vendor selection – up
from 35% in 2009 (ARMA/Forrester, 2011)
§ The inability of our profession to come to grips with the explosion of
electronic records will spell the doom of the profession. In many
organizations, that omission has made us irrelevant. (Patrick
Cunningham, CRM, 2010)
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30. The Future of RM
The TECHNOLOGY skills gap – 4 or 5 on 5 pt scale
BPM 27%
IT and integration 11% Records Managers
and Librarians
WCM 7% N=168, 2009 AIIM/Oracle survey
ECM 26%
RM 80%
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31. The Future of IT
§ IT is not providing a sustainable competitive advantage, just as having
electricity does not provide a sustainable advantage when everyone has
it. Within business organizations, the IT person who survives will focus
on business, innovating, doing data analysis, business development,
management functions and outsourcing IT since IT is just a commodity
like electricity.
Ø (Coldstreams.com 2011, reporting on IEEE seminar)
§ The problem is that not enough people know how to use the new tools
of the Internet, mobile, and cloud computing. The workforce as a whole
does not have the right mix of skills. (Maurice Mugambe, 2011)
§ The IT worker needed by businesses … for the future needs to be multi-
skilled – with a mixture of technical skills combined with strong business
and communication skills. (World of Work, 2011)
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32. The Future of IT
The business skills gap – 4 or 5 on 5 pt scale
Ops Mgmt 35%
LOB 34%
WCM 23% IT support and mgmt,
Sys Admin, Developers
RM 27% N=138, 2009 AIIM/Oracle survey
IT and integration 62%
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33. The emerging information
professional
§ The vast majority of organizations see the need to
manage information as an enterprise resource rather
than in separate "silos," departments or systems, but they
don't know how to begin to address the challenge, as it is
so large...
§ Professional roles focused on information management
will be different to that of established IT roles.
§ An "information professional" will not be one type of role
or skill set, but will in fact have a number of
specializations.
Ø Deb Logan and Regina Casonata, Gartner
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34. In association with:

35. PROFESSIONAL
CERTIFICATION
covering
the
broad
based
body
of
knowledge
that
every
informa<on
professional
needs
to
understand.
DOMAINS
FOCUS
AREAS
Enterprise
search,
Business
intelligence,
Master
Access/
Use
data
management,
Text
analy<cs
Informa<on
capture,
BPM,
KM,
Email
Capture/Manage
management,
Content
management
Collabora<on,
Social
media,
Info
workplace,
IM,
Collaborate/Deliver
Telecommu<ng
support,
Web
conferencing
Security,
RM,
Data
privacy,
DRM,
Archiving,
Secure/Preserve
eDiscovery
Info
architecture,
Technical
architecture,
Cloud
Architecture/Systems
compu<ng,
Mobile
apps,
Websites
and
portals
Strategic
planning,
Building
business
case,
Impl
Plan/Implement
planning,
Req
def,
Solu<on
design,
Change
mgmt

36. In association with:

37. In association with:

38. We
have
only
just
begun.

39. johnmancini@aiim.org
@jmancini77
blog = DigitalLandfill.org
If you are an information professional,
AIIM is where you belong.
www.aiim.org/certification
Text …
AIIM<space>your email
to 22333 for info about certification
or on having AIIM speak to your
organization
In association with:

40. In association with:

41. Follow AIIM on
AIIM Community – @aiimcommunity
John Mancini – @jmancini77
#aiim
Atle Skjekkeland – @skjekkeland
#ecm
Peggy Winton – @pwwinton
#erm
Bryant Duhon – @bduhon
#socbiz
Jesse Wilkins – @jessewilkins
#aiimwebinar
Nick Inglis – @nickinglis
#aiim12
Betsy Fanning – @bfanning
#bpm
Theresa Resek – @tmresek
Beth Mayhew – @bethmayhew
Thedra White – @thedrawhite
In association with: