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A HOW-TO FOR

HYBRIDS
what they are, how to be one, how to know if you should
                                               hire one.
TECH DIRECTOR
WHAT A HYBRID IS NOT:

“A TWO-FOR-ONE DEAL“
HIRING HYBRIDS MEANS…
THE FRICTION-LESS SLEEP!
HYBRID = WORKING TWICE AS HARD?
WE CONNECT VIA METAPHOR.
STORIES THAT WALK
Hybrid Thinking for Designer/Developers
HYBRID HACKS:
haters unite.
DESIGN+CODE IS ONE POSSIBILITY…
Hybrid Thinking for Designer/Developers
Hybrid Thinking for Designer/Developers
START YOUR OWN OWN DEPARTMENT:



       EXPERIENCE DESIGN

     CONTENT ENGINEERING

         DEV-SIGNERS!
TEACH WHEN YOU ARE FILLED WITH WONDER,
B E F O R E YO U B E C O M E A ( B O R I N G ) E X P E R T.
  MARK PILGRIM, WHITE LIGHTS LEAD TO RED LIGHTS, DECEMBER 7 2005
Hybrid Thinking for Designer/Developers
FIND SMART (OR DESPERATE) CLIENTS.

         These tend to be
          more receptive
         to lateral thinking
Hybrid Thinking for Designer/Developers
RECOMMENDED READING


METAPHORS WE LIVE BY
   LAKOFF + JOHNSON


  LATERAL THINKING
  DR. EDWARD DE BONO
EVERYTHING IS CONNECTED!

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Hybrid Thinking for Designer/Developers