1. Jennifer Stevenson, Hosting Solution Specialist
B2B - Operator Channels
Microsoft Corp (UK)

2. REMOTE MULTIPLE CONSUMERIZATION
WORKING DEVICES OF IT

3. CONNECTED MICROSOFT OFFICE CONVERGED INTEROPERABLE AND
EXPERIENCE INTEGRATION COMMUNICATIONS EXTENSIBLE
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4. CONNECTED MICROSOFT OFFICE CONVERGED INTEROPERABLE AND
EXPERIENCE INTEGRATION COMMUNICATIONS EXTENSIBLE
4

5. “”
Video Telephony Web
Voice Conferencing Conferencing E-mail and
Mail Calendaring Audio
Instant
Messaging Conferencing
User Experience User Experience User Experience
User Experience User Experience
User Experience User Experience
Authentication Authentication Authentication
Authentication Authentication
Administration Administration Administration
Authentication Administration Authentication
Administration Storage Storage Storage
Administration Storage Administration
Storage
Storage Storage
communication silos
unified, connected user experience

6. “”
people at power of digital
the center communication
Unified User Experience
Authentication
Administration
Storage
Compliance

7. 7

8. Plan to standardize on a single vendor How UC is/will be primarily managed and deployed
(Q1 2011 responses)
for UC solution
Self-managed
As-a-service (3rd party shared)
Hosted (3rd party dedicated)
24% Outsourced
70% Managed service (on premises)
57%
23% 63%
Cloud
50%
31% 33%
39% Cloud 24%
27% 12% 12%
4 - Agree 10%
6%
5 - Strongly agree 2%
"Today" (N=210) "In The Future" (N=234)
Q1 2009 (N=139) Q1 2011 (N=210)
Source: Network And Telecommunications Survey, North America And Europe, Q1 2009; and Forrsights Network And Telecommunications Survey, Q1 2011
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9. Target Customer
Enterprise & Medium Enterprise & Medium Small & Medium Small & Medium
Business Business Business Business
Customer’s Operator Cloud Microsoft’s
Premise Cloud
Hosted UC&C Hosted UC&C
Managed services service provider service provider Syndication
provider reseller
Dedicated Shared
Operator Business Model
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10. Target Customer
Enterprise & Medium Small & Medium
Single Tenant Business Business
Multi-Tenant
Cloud Cloud
Operator Cloud
PBX Replacement Unified Communications
Hosted UC&C Hosted UC&C
Service Provider service provider service provider Service Provider
As Private Cloud Dedicated Shared
As Public Cloud
Operator Business Model
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11. Your Core… Plus More… Storage
&
Security
Products
Collaboration
Backup
Private
CRM
Clouds
Unified Archiving Web
Business System Web
SLA Communications LOB & Compliance Conferencing
Model Integration Hosting
Business
Managed Network Accounting
Verticals Support Class Software
Service Bundle
Email
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12. Services
Ecosystem
Lync
Differentiation & Value Add
“
compelling
stay invest expand
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13. What Partners are Saying
“Lync is a must have, and not delivering can be a risk”
Study participants told us that Lync voice will be essential to their Enterprise UCC portfolio; widely held
expectation that customers will increasingly choose Lync voice for enterprise voice. Partners think that not
delivering Lync voice risks losing UCC business opportunity.
“Lync makes the link between VoIP and the new IT services for Communications Service Providers”
IT and workspace services business is growing. Trojan horse: partners see Lync voice as an enabler to expand
portfolio from voice operator to IT business; by establishing experience , skill sets with Lync voice, partners
can gain more business around SharePoint, Exchange, IM, and mobility.
“Enhance existing business and bring new value-add opportunities”
Lync voice can enhance existing data and mobile services thru increased traffic and fixed-mobile convergence.
It can also help convert users from traditional phone to smartphones. Options for future value-add
opportunities such as extending applications and corporate databases to mobile workers.
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14. Connect Jennifer Stevenson
Microsoft Hosting Solution Sales Professional | +44 (0)118 909 4287 | jennifer.stevenson@microsoft.com
Engage
Business Development Sessions
Architecture Deployment Sessions
Product Training Sessions
Learn Proof of Concept
Private Cloud Fast Track Solutions
http://lync.microsoft.com/en-
us/Pages/unified-
communications.aspx
Download
http://lync.microsoft.com/en-us/get-lync/Pages/get-lync.aspx
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