This document discusses the role of territory digital mediators (TDMs) in supporting local tourism stakeholders and destinations. It began as a training program in 2010 in Aquitaine, France to help tourism professionals adapt to the fast-changing digital landscape. The program has since expanded nationwide, training over 800 people. TDMs now provide workshops, support for digital projects, and mediate between visitors, residents and digital tools through initiatives like "digital moments" training sessions. Their role helps address issues like the lack of online sales and competitiveness for some local tourism businesses.

1. Anima&on
Numérique
de
Territoire
Territory
Digital
Mediator

2.
JEAN-­‐LUC
BOULIN
Director
MOPA
:
Mission
des
Offices
de
Tourisme
et
Pays
Touris@ques
d’Aquitaine
Board
Member
Offices
de
Tourisme
de
France
and
chairman
for
Prospec@ve
CommiIee
Editor
Blog
Etourisme.info

3. 5
MISSIONS
SUPPORT
•
Professionaliza@on
of
localtourism
stakeholders
•
Tourist
organiza@on
of
territories
•
Development
of
eTourism
•
Local
Gastronomy
development
•
Support
of
quality
ini@a@ves

4. Regional
network
185
Offices
de
tourisme
25
Pays
touris&ques
700
Employees

5. Why
TDM?
(territory
digital
mediator)
Web
is
evolving
fast,
very
fast
Difficulty
for
tourism
professionals
to
adapt
Risk
of
digital
divide

6. Why
TDM?
(territory
digital
mediator)
2009
:
report
about
online
marke&ng
in
Aquitaine
60%
of
accommoda&ons
are
not
sold
online
Problem
of
compe&&vity

7. TDM,
an
idea,
a
new
func&on
Support
local
ôle
pour
l’office
de
tourisme
Un
nouveau
rtourism
stakeholders
to
be
more
efficient
on
the
web
New
role
for
DMO
(des&na&on
management
organisa&on)
=
support
tourism
business

8. How
growed
TDM…
The
program
is
managed
by
Offices
de
Tourisme
de
France
®
The
program
is
developped
in
several
coun&es
First
class
in
Aquitaine
Début
2010
Juillet
2010
Début
2011

9. TDM
:
training
program
A
piece
of
web
Tools,
cura&on
A
large
part
of
anima&on
Know
your
network,
communicate,
facilitate
Methodological
tools
Diagnosis,
ac&on
plan,
evalua&on

10. TDM
Class…

11. TDM,
the
na&onal
network
More
than
800
trainees
or
training
21
regions
involved
A
powerfull
network

12. What
are
doing
TDM?
Worshop
for
Un
nouveau
rôle
pour
tourism
local
l’office
de
tourisme
stakeholders
Support
for
etourism
projects

13. What
are
doing
TDM?
Un
nouveau
rôle
pour
l’office
de
tourisme

18. And,
now,
media&on
for
visitors
and
habitants

19. Digital
in
TIC

20. From
DMO
managers
I
didn’t
realise
the
necessity
of
media&on

21. From
DMO
managers
The
QR
Codes
and
the
app…

22. Projects
for
TDM
Les
bulles
numériques
Digital
Moments
Special
shorts
trainings
for
tourists,
visitors
and
habitants
Two
hours
to
discover
how
spend
beIer
holidays
with
my
tablet
and/or
my
smartphone

23. Thank
you
@JeanLucBoulin
Ecoop
–
SV
Gironde
–
Dec
2013