International Master in Tourism & Leisure BROCHURE
MICA - Recruiters Handbook
1. cambridge, uK
d u a l d e g r e e p r o g r a m m e
ExEcutivE Post GraduatE diPloma
in manaGEmEnt (communications)
ma Global communications
EXPANSIVE EXPLORATIVE EXCELLENCE EXUBERANT
EXCEPTIONAL EXEMPLARY EXHIBITOR EXCLuSIVE
EXALTED EXPRESSIVE EXOTIC EXPONENT EXCITED
EXCEEDING EXPERT... ExEcutivEs WitH EXPERIENCE
(and EvErYtHinG tHat comEs WitH it!)
rEcruitEr’s handbook 2009–10
2. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
dirEctor’s MEssagE
it gives me great pleasure in introducing to you mica’s Executive Post Graduate Programme. india is one of the fastest
growing economies in the world and it needs executives who can change the face of its business activities.
this unique programme combines high-level inputs with international immersion at universities in Europe. the learning
in the course takes place in many different ways so that the students get a good idea of the challenges facing the global
economy. these executives have, on an average, around eight years of industry experience across a range of verticals
in media, FmcG, banking, it, telecoms, Pr, Education and bPo sectors.
the intellectual capital available at mica provides a challenging environment for them to sharpen their skills to meet
current and future industry requirements.
such students tend to shine in responsible positions, and given an opportunity to work with an organization such as
yours will excel at every task
i join the mica community in inviting your organization to meet with the well-rounded, creative and experienced
leaders of the future. We look forward to forging a mutually enriching relationship with your organization.
prof. ashok ranchhod
director, mica
3. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
about MICa
started in 1991, mudra institute of communications, ahmedabad (mica) is a communication manage-
ment education institution. mica has set a precedent as the first residential academic institution
in the country and perhaps in the asia-Pacific region wholly dedicated to meeting the needs of the
integrated marketing communications industry. the institute complements the role of management
education towards modernising and professionalising communications-driven businesses.
the institute believes in facilitating learning, sharing ideas and experience, and encourages experimentation and
innovation. While encouraging each individual to develop higher potential, mica also helps students understand and
imbibe the value of teamwork.
today, it is the alma mater of professionals who are serving in the media sector, marketing, marketing research, advert-
ising, and emerging communication-driven businesses such as brand management, media management, retail, design
communication, public relations, broadcasting, events and entertainment management to name a few.
the mica brand, with its well designed curriculum assures the delivery of current, reliable and cost-effective communication
management skills. the programs are structured and taught to give to the industry a set of fine communication manage-
ment specialists, who are able to understand the multiple requirements of business, develop strong business strategies
and measure effectiveness.
4. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
about PgPCMX
Having witnessed the ever-changing landscape of management education, mica sensed the need to adapt to the latest
trends. the next logical step for mica was the conception of a management programme for executive level professionals.
thus, the Executive Post Graduate diploma in management (communications) – PGPcmx was flagged off in 2008 after
about two years of research and planning. this is a 15-month, full-time residential, aictE-approved programme.
the intellectual capital available at mica provides a challenging environ-
The aim of the pgpCmX is to ment for the students. in addition, it seeks to help them think faster and
improve the business skills and more creatively. the course also tries to broaden the understanding of
leadership capabilities of the organisational dynamics in order to improve the design and implementation
participants and build on their of new initiatives. consequently, the PGPcmx curriculum requires all
experience to enhance their students to undergo a global immersion through a study tour in Germany
capacity for strategic decision- & switzerland along with a residential dual degree awarding masters in
making. The programme offers Global communication at anglia ruskin university, cambridge. the
a unique opportunity to learn PGPcmx, while aiming to offer the participants to the media & entertain-
and exchange ideas with ment, retail and design industry, develops perspective and aptitude to
distinguished faculty, peer serve these industry sectors in the globalised environment. the curriculum
group and industry practitioners. expands the participant’s perspective and creates an aptitude to work
across cultures and serve an array of industries.
the programme links work experience and educational knowledge to the desired domain of each participant. as a
conclusion to their formal education, each student would write a dissertation on a subject of their choice. they will be
guided by academicians and professionals towards application of their theoretical learning in the business domain.
5. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
coursE CoNtENt
stRatEgIC MaRkEtINg CultuRE aNd CoMMuNICatIoN
intEGratEd marKEtinG communication cross cultural nEGotiation
stratEGic brand manaGEmEnt Globalisation studiEs
BRaNd CoMMuNICatIoN mEdia and sociEtY
brand PErFormancE mEasurEmEnt
undErstandinG consumPtion BusINEss of MEdIa
businEss oF Films
FinancE For non-FinancE manaGErs mEdia convErGEncE
cost analYsis For ProblEm solvinG mEdia PlanninG and buYinG
BusINEss ECoNoMICs mEdia laWs
MEdIa stRatEgy
ENtREPRENEuRshIP aNd INNovatIoN mEdia audit
intErnational lEadErsHiP WorKsHoPs on tam, nrs and irs
businEss EtHics
craFtinG corPoratE stratEGY PR aNd CoRPoRatE CoMMuNICatIoN
INtERNatIoNal BusINEss orGanisational communication
businEss ProcEss modElinG, analYsis and social and dEvEloPmEnt communication
imProvEmEnt
REsEaRCh MEthodology
craFtinG crEativE communication consumEr bEHaviour
CREatIvE dECIsIoN MakINg skIlls
tExt and contExt
transcrEativitY
6. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
intErnational EXPosuRE
dual dEGrEE
the present batch of students at mica is awarded with dual degrees; a Post Graduate diploma in management
(communications) from mudra institute of communications, ahmedabad and m.a. in Global communications from
anglia ruskin university at cambridge, uK. the students spend one term with international students who join the dual
degree programme at the aforementioned university. Following this, the cross cultural experience continued with the
international students studying at mica. studying with students of other nationalities and staying at cambridge gives
the students a first-hand experience in understanding new cultures. the entire batch stayed and studied as a cohort
and absorbed the cultural nuances as they immersed themselves in the city life. to embrace student life to its fullest
potential student took up various assignments apart from what the course stipulated. some students worked on a
project with a large multinational corporation, some chose to work on projects with non-profit organizations, while
others chose other forms of part-time employment.
akin to the high standards set by mica, anglia ruskin university also
lays a heavy emphasis on interaction with industry professionals and PRofEssIoNal coursEs
academicians. For the purpose of securing the dual degree, students at Zurich university of applied
submit two dissertations, one to mica and the other to its partner sciences, Winterthur, switzerland,
university in cambridge. in both cases guidance is provided by renowned the students explored various
academicians and professionals towards applying their theoretical modules like media Convergence
learning in the business domain. this unique exposure has prepared our and Intercultural Competence.
students to take on global opportunities. at berlin, the workshops included
Intercultural Communication
gloBal immErsion and negotiation which focused
as an integral part of the course, the Executive Post Graduate diploma on cross-cultural management
in management (communications) – PGPcmx program includes a and leadership, managing multi-
global immersion. Here students attend workshops for a concentrated cultural teams and reconciling
and holistic exposure to multiple cultures and communities. this year cross-cultural dilemmas.
the students travelled to two countries: switzerland and germany.
7. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
faCulty morE
CoRE FacultY saNtaNa Pathak
a f MathEw business communication
culture & communication shuBhRa gauR
aNIta BasalINgaPPa organizational behavior
marketing suBhash tENdlE
aRBINd sINha (acadEmic dEan) advertising
social & development communication vINa vaNI
ashok RaNChhod (dirEctor) marketing research
marketing
adjuNCt FacultY
dEval kaRtIk aMaR gaRgEsh
marketing research trans-creativity
falguNI vasavada taRuN tRIPathI
marketing business of Films
gautaM Raj jaIN
organisational behaviour
vIsItINg FacultY
aNIRudh saXENa
hEMaNt tRIvEdI
asst. manager–s Group, tam media research
retail communications
dEBadutta uPadhyaya
MINI MathuR
vice President, vdopia
retail management
gauRav MIshRa
Naval k BhaRgava
cEo, @2020social
marketing
kaRthIk lakshMINaRayaN
RajNEEsh kRIshNa
business Head, colours [viacom 18]
marketing research
kRutI shah
RIta kothaRI
Founder, thinking ink
culture and communication
8. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
MaNdakINI sud INtERNatIoNal FacultY
Gm, brand and corporate communication, arcelor mittal ashok ullal
MEENakshI MadhvaNI Former dean, school of international business,
Founder and chairperson, spatial access advertising reutlingen university, Germany
communication
BEatRIz aCEvEdo
NEERaj jaItly lecturer, anglia ruskin university, uK
cEo, acendo captial advisors Pvt. ltd.
katalIN IllEs
NIkhIl Raval director international Partnerships
Project director, duke corporate Education
and Principal lecturer, international leadership
PaRaNjoy guha thakuRta anglia ruskin university, uK
director, school of convergence
RoBERt joNEs
PRERNa PoojaRa senior lecturer, Entrepreneurship and innovation
Gm–nbd, Percept out of Home
anglia ruskin university, uK
RasaNaNda PaNda
saMuEl vaN dEN BERgh
associate Professor, school of Petroleum management
Professor
RENu walIa Zurich university of applied sciences (ZHaW)
associate manager, Hansa research Group
stEPhEN CRouChER
saMIl MalhotRa
assistant Professor, department of communication.
business Head, business standard ltd
bowling Green state university, usa
satyajIt sENguPta
stuaRt wall
chief manager, times of india
Head of department of cambridge &
u t Rao
Professor of business and Economics
deputy director – Finance and operations
anglia ruskin university, uK
sense international
vIshal MahEshwaRI
sr. director, Yahoo india
9. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
batcH PRofIlE
the class of 2010 comprises seven ambitious professionals who quit their jobs at a time when the economic recession
was at its peak and took a risk, with confidence in their ability and valuing the constant rewards associated with the
higher learning provided by mica and anglia ruskin university. the 2010 batch brought with them a cumulative work
experience of 59 years from diverse industries. this diversity enhanced the learning experience of our participants. the
valuable insights from their respective industries helped in knowledge sharing and interactions.
the batch size is small but they are seven enthusiastic learners, who have put their faith in academia, undeterred by
the economic downturn. the limited size in turn provided the participants with an opportunity to interact closely with
their peers and the faculty.
batcH avEraGE avEraGE ExPEriEncE
strEnGtH aGE WorK arEas
ExPEriEncE
7 32.5 years it
8.5 years
telecom
media/
Entertainment
Finance
Education
advertising
FmcG
10. HomE
morE
ashIsh saldanHa
...2009 2010...
WnS global ServICe pvT. lTd.
Assistant Manager, Operations communications
grandTone adverTISIng and evenTS
Manager, Marketing and Corporate Communications
stratEGist
SkylIne CommunICaTIonS
Assistant Manager, Events
daySprIng
Production In-charge
goa renaISSanCe reSorT
Trainee. Hotel Operations
hoTel aurora ToWerS
Trainee, Captain
total WorK ExPEriEncE 12 yEaRs
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
11. HomE
a
shish is a keen strategist with rich and insightful experience of over 11 years bacK
across a variety of industries and cross-functions. during the early part of his nExt ProFilE
career, he gained immense exposure to various aspects of event management,
advertising, sponsorship, space selling, etc. the second half of his career introduced
him to team management, quality tools such as lean and six sigma and exposed him
to the intricacies of dealing with international clients.
He is a conscientious individual who believes in building great teams. Whilst working
in an industry plagued with high levels of attrition, he had the distinction of having an
attrition free team for two consecutive years, demonstrating strong leadership skills
and innovative thinking.
His varied experience and exposure give him the skills and versatility needed in today’s
business environment. His experience of over a decade coupled with recent academic
insights provide him with the right tools to lead teams in developing remarkable
communication strategies for corporations. ashish aspires to make a difference.
in his spare time, ashish is involved with various outreach programmes as part of the
ssu (searching and service in unity) a non-denomination group based in Pune.
age: 33 years
Executive Post graduate diploma in
Management (Communications)
mica, ahmedabad
Ma global Communications
anglia ruskin university, cambridge
advanced diploma in advertising,
Marketing and Communications
st. xavier institute of communication,
mumbai
Bachelor of Commerce
university of Pune, Pune
diploma in hotel Management and
Catering technology
bharti vidyapeeth, Pune
ashish_cmx2@micamail.in
saldanha_ashish@hotmail.com
+91 96874 86177
http://in.linkedin.com/pub/ashish-saldanha/4/4a7/556
12. HomE
morE
IMRaN aHmEd jaFri
...2009 2010... hdFC bank lImITed
Sales Manager, Retail Assets brand and
gIlleTTe IndIa lImITed
Territory Sales Incharge
marKEtinG
Cadbury IndIa lImITed communications
gujaraT Co-op mIlk markeTIng FederaTIon
Sales officer
sPEcialist
lImITed (amul)
Executive-Marketing/Sales
total WorK ExPEriEncE 9.5 yEaRs
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
13. HomE
v
ersatile, goal-oriented marketing communications professional with over bacK
9 years of experience in marketing, sales and distribution, merchandising and nExt ProFilE
visibility operations, key account management, budgeting and team manage-
ment. imran possesses a highly successful record in sales target achievements, relation-
ship building, customer service, planning and operations and has proven himself as a
problem solver and team player with excellent communication and leadership skills.
He wants to take his career to the next level and believes that programmes both at
mica, and aru, cambridge will help him achieve greater success in life. He believes
that actions speak louder than words and in the professional world; his achievements
should speak for him. Personal humility, sense of social responsibility, a positive attitude
with a blend of good sense of humour, are keys to his success.
imran is an avid sports person and has been actively engaged in playing cricket, football,
volleyball and badminton. He also has a literary side, which shows up in his liking of
ghazals, literature and urdu poetry.
age: 34 years
Executive Post graduate diploma in
Management (Communications)
mica, ahmedabad
Ma global Communications
anglia ruskin university, cambridge
M.B.a
r.a Podar institute of management, jaipur
B.tech (dairy tech)
college of dairy science, anand
imran_cmx2@micamail.in
imranahmedjafri@gmail.com
+91 90996 71417
http://in.linkedin.com/in/imranahmedjafri
14. HomE
morE
jagRutI saxEna
...2009 2010... neTSCrIbeS InC
Communications Consultant Global
ICICI lombard general InSuranCe
Corporate Communications Manager
communications
honeyWell auTomaTIon IndIa lImITed sPEcialist
Corporate Communications Partner
hanmer group publIC relaTIonS
Associate Consultant
mak medIa and adverTISIng
Executive
total WorK ExPEriEncE 6 yEaRs
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
15. HomE
a
Public relations & corporate communications professional with good bacK
experience in leading media & communication projects and strategies. jagruti nExt ProFilE
holds a masters degree in communications management from symbiosis
institute of mass communication (simc) and has over six years of work experience
in managing media relations, corporate branding, creating and executing marketing
communication plans, and external & internal communications.
the executive post-graduation program at mudra institute of management, ahmedabad
(mica) has given an opportunity to work in london and study in cambridge (uK),
switzerland and Germany. Her internship at Honeywell, uK involved development of
‘marketing communication plan for key strategic customers. she believes the global
learning will help her take on global challenges at work.
Prior to joining mica, jagruti worked as a communications consultant at netscribes inc.,
a communications consultancy and assisted companies like Essar Group, bnP Paribas,
reliance mF, HdFc mF and icici bank. other companies with good exposure include
icici lombard General insurance, Honeywell and Hanmer Group public relations.
jagruti’s interest spans across social media, external communications, corporate social
responsibility and marketing.
age: 28 years
Executive Post graduate diploma in
Management (Communications)
mica, ahmedabad
Ma global Communications
anglia ruskin university, cambridge
Masters in Communications
Management
symbiosis institute of mass
communications, Pune
jagruti_cmx2@micamail.in
jkirloskar@gmail.com
+91 95102 06880
http://in.linkedin.com/in/jagrutis
16. HomE
morE
koMal aGarWal
...2009 2010... IShanya mall, pune
Senior Marketing Manager marKEtinG &
TaTa TeleServICeS, pune
Area Sales Manager
communications
The IndIan eXpreSS, pune stratEGist
Sr. Space Marketing Executive
SreenIdhI InTernaTIonal SChool, hyderabad
Marketing Manager & Administrator
ge CapITalS InTernaTIonal ServICeS (geCIS),
hyderabad
Process Associate
total WorK ExPEriEncE 7 yEaRs
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
17. HomE
k
omal is an innovator with 7 years of experience in the field of marketing, sales bacK
and business development across various industries. a vibrant professional nExt ProFilE
who believes a good team is the foundation of good business. she has been
involved with strategic development of projects from conception to implementation
and has successfully turned them around with perseverance, planning, creativity and
analytical skills as key strengths. she has a proven track record of achieving her targets
and introducing new ideas and concept in the projects handled. during the course of her
career, she has been awarded for high performance and exponential business growth.
Komal took an academic break to enhance her learning and skill sets to develop herself into
a marketing and communications strategist. she believes that this course along with the
dual degree program in uK has given her exposure and opportunity to comprehend various
cultures and widen her perspectives, in order to value communications as an effective business
management tool.
Komal is looking forward to a challenging leadership position in the field of marketing,
business development or product/brand management in india/overseas.
age: 32 years
Executive Post graduate diploma in
Management (Communications)
mica, ahmedabad
Ma global Communication
anglia ruskin university, cambridge
Post graduate diploma in sales &
Marketing
nis sParta
Bachelor of Commerce (hons)
calcutta university
komal_cmx2@micamail.in
agarwalkomal@gmail.com
+91 96874 85144
http://in.linkedin.com/pub/komal-agarwal/2/aa3/a3a
18. HomE
morE
lalIMa bosE
...2009 2010...
lInopInIon, neW delhI
Group Head nEW mEdia and
pr pundIT, neW delhI
Consultant
communications
Clea pr, neW delhI sPEcialist
Sr. Consultant
leXICon pr, neW delhI
Account Executive
total WorK ExPEriEncE 9 yEaRs
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
19. HomE
l
alima is an accomplished professional with nine years of comprehensive work bacK
experience in the field of communications. she has a strong background in nExt ProFilE
the domain of public relations, handling communications strategies of several
companies across industries. she has an excellent record of managing projects from
inception to implementation and has proven her ability in managing, developing and
motivating teams.
in 2008-9 she decided to take a plunge into academics to broaden her learning in the
field of communications, and to get an understanding of the latest thinking in the field.
this brought her to mica. the dual degree offering of this course also enabled her to
earn a masters degree in Global communications from anglia ruskin university, uK.
she will complete her studies in august 2010.
the academic break has been enriching and rewarding, and has given her an opportunity
for intellectual growth. she is now eager to take this learning forward in leading a team
in devising new and effective communication means for an enterprise.
apart from the regular courses at mica, she had the opportunity to co –author two
academic papers on self construal and organizational dissent along with Prof. croucher,
s.m from bowling Green university, usa and co-students of the PGPcmx programme.
Presently, she is working on an academic paper related to aids and Youth.
age: 36 years
Executive Post graduate diploma in
Management (Communications)
mica, ahmedabad
Ma global Communication
anglia ruskin university, cambridge
Post graduate diploma in
advertising and Communication
national institute of advertising,
new delhi
lalima_cmx2@micamail.in
lalimab@gmail.com
+91 98101 61449
+91 90999 26449 (amd)
http://in.linkedin.com/in/lalimabose
20. HomE
morE
PavaN cHoudHarY
...2009 2010...
TaTa TeleServICeS maharaShTra lTd
Asst. Manager, Network Operations brand
pCWorX
Entrepreneur
manaGEmEnt
total WorK ExPEriEncE 8.5 yEaRs
ExPErt
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
21. HomE
P
avan is a high energy professional who thrives in a fast-paced business environ- bacK
ment, and comes with a rich work experience of over 8 years in the it and tele- nExt ProFilE
communications domain.
at tata teleservices (m) ltd., Pavan built a cross functional understanding of various
business verticals including marketing and sales, aligning himself with company’s business
goals. He created a platform for regular customer response and delivered quality service
across maharashtra & Goa regions. in addition his consultative selling capabilities along
with excellent communication skills have resulted in customer retention and revenue
enhancement – in a churn intensive and highly competitive industry.
Pavan has also been actively participating in motor sports as a rally driver in national
events. He has also been instrumental in managing the Hepatitis b vaccination camp in
Pune and a pulse polio awareness drive from Pune to delhi and back.
being complacent with success is not part of his innate nature, as he believes that success
is an ongoing process and is always elusive. this self initiated quest for knowledge has
made him take a plunge in the communications management domain and add a fresh
lease to his career motivations.
age: 31 years
Executive Post graduate diploma in
Management (Communications)
mica, ahmedabad
Ma global Communication
anglia ruskin university, cambridge
diploma in Computer Engineering
board of technical Education
(mumbai)
pavan_cmx2@micamail.in
choudhary.pavan@gmail.com
+91 – 96874 83948
http://in.linkedin.com/in/pavanchoudhary
22. HomE
morE
vIkRaNt josHi
...2009 2010...
ImS learnIng reSourCeS (p) lTd., mumbaI
Manager-Special Projects brand and
ImS learnIng reSourCeS (p) lTd., Indore
Operations Manager-Central India
marKEtinG
Career launCher (I) lTd., nagpur
Operations Manager
communications
Career launCher (I) lTd., nagpur
Business Development Manager
sPEcialist
ImS learnIng reSourCeS (p) lTd., kolhapur
Asst. Centre Manager
ImS learnIng reSourCeS (p) lTd., mumbaI
Marketing Executive
STandard CharTered, mumbaI
Sales Executive
total WorK ExPEriEncE 9 yEaRs
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
23. HomE
N
ever-say-die attitude, industriousness and unflinching dedication are the bacK
key strengths, vikrant exhibits in his work. He possesses 9 years of full-time nExt ProFilE
experience showing career progression in the field of services marketing
(Education sector). He has risen from the position of marketing Executive to regional
Head for central india. He has worked for india’s leading players in the field of
management entrance training. His work broadly included business development,
counseling, teaching, mentoring and franchisee development. He also has exposure to
the fields of marketing research and financial services.
vikrant is an avid trekker. He loves travelling to different places and interacting with
and understanding people of various cultures. He is the co-founder of a social initiative
‘sone ki chidiya’ which is committed to cleanliness. He has also undertaken study
tours to Zurich and berlin. He wants to explore the concept of integrated marketing
communication and its application in the real business scenarios. His career interests
are brand management, marketing management and business development.
age: 30 years
Executive Post graduate diploma in
Management (Communications)
mica, ahmedabad
Ma global Communication
anglia ruskin university, cambridge
Bachelor of Commerce
mumbai university
vikrant_cmx2@micamail.in
vikrantvj@gmail.com
+91 90999 21246
http://in.linkedin.com/in/vikrant2010
24. HomE
R achita exhibits the buzz, confidence and the can-do attitude dynamically
across platforms.
marrying two of her childhood interests - art and mathematics into a highly
dynamic profession seemed quite frankly a rather absurd thing to do. However,
quite recently she realized they both seem to symbiotically exist in the world
of media and communications. Having spent 3 years studying mathematics
at st. stephen’s delhi and applying her expertise as a media Planner at
madison communications, she soon had the strong desire to acquire formal
training and global exposure in this newly developed passion. Her strong
academic construct continued to reflect in her professional life. she exhibited
RaChIta MEhRa bacK
nExt ProFilE
outstanding strategic capabilities during her tenure at madison, independently
developing and implementing media Plans. Her stint at cambridge gave her
the opportunity to work with an international nGo – ‘cambridge to africa’
wherein she was recognized for her commitment to the cause and was among
the top 2% of volunteers around the world. she played an instrumental role in
the marketing team and successfully developed a media Pack that reflected
direction and development for the organization.
age: 23 years total WorK ExPEriEncE 1 yEaR
Post graduate in Communications Management madISon CommunICaTIonS
mica, ahmedabad Media Planner
Ma global Communications
anglia ruskin university, cambridge
Ba (hons.) Mathematics
rachita_dd@micamail.in
st. stephen’s college rachita.mehra@gmail.com
+91 98986 98348
http://in.linkedin.com/pub/rachita-
mehra/1b/7a5/b1b
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
25. HomE
l ike his first name, his profile is totally unique. He studied marketing, manage-
ment and communication in different parts of the world and ran a family
business for 2 years. His multifaceted profile combined with his international
experience gives him the insight to understand the complex world of business
and makes him aware of all the minute cultural differences around the world.
today, in the age of Globalization, insights of various cultures and how people
work in different countries is not just a valuable addition, but a necessity.
being the eldest in a family of seven children, he learnt how to handle
responsibilities at a very young age. this family status helped him mature faster
than his peers.
PaolIN PasCot
bacK
studEnt
tEstimonials
to conclude, Paolin Pascot is ready to reach for the stars with a perfect mix of
a good sense of humor, a lot of hard work and sport.
age: 22 years total WorK ExPEriEncE 3 yEaRs
Post graduate diploma in Management
reSTauranT le groS FranCk
(Communications)
mica, ahmedabad, india Restaurant manager
Ma global Communications SIlC, lInguISTIC STay Company
anglia ruskin university, cambridge, uK Guide and French teacher
International Management Bachelor aj TranSporT
anglia ruskin university, cambridge, uK
Director
International Marketing formation
vanier college and andré laurendeau, eFm radIo
montreal, canada Sales Assistant
dut with honours in Business studies
val d’Essonne university
Evry, France
Paolin.pascot@gmail.com
Baccalauréat Es +91 99983 29601
François truffaut,
bondoufle, France +33 688486455 (Paris)
ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN
saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
26. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
studEnt tEstIMoNIals morE
Hi, Hola! HEllo!
My NaME Is NIColE. i am I aM ClaudIa. i am a My NaME Is jENNy. i am
oriGinallY From GErmanY. cHilEan Woman livinG in oriGinallY From GErmanY.
cambridGE, EnGland.
after my undergraduate double after my ba in international
degree in international business i have a Public relations degree business from uK i decided to take
(ba) studying in cambridge/uK and and Human resource experience up the ma Global communication
berlin/Germany i felt like i needed in my background. i decided take course, to further build on my
to get to know the world. i wanted up ma in Global communications interest in global topics and to take
to combine this adventure with program to expand my knowledge the once-in-a-lifetime opportunity
my interest in the communication in globalization topics and at the to go to india! the first two weeks
area that’s why i took up the ma same time experiment with the were quite intense with so many
Global communication course. chance to live in one of the most impressions and things to see, hear,
the decision to explore india in colorful, intense and energetic smell and eat for the first time.
this environment, i feel, was one of countries of the world; india. Here now, i’ve settled in well and enjoy
my best decisions. india is such an in mica i am opening my arms to my stay and studies here at mica, a
interesting country with so many receive the wealth of indian culture real oasis in ahmedabad.
impressions. on one hand it made and i’m continuously learning how
me think a lot but it also made to see the world from another
me very happy. at mica i found a corner of the planet.
perfect environment to increase my
knowledge about the world and
communication within it. it is a very
refreshing experience.
27. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
studEnt tEstIMoNIals
Hi,
My NaME Is EzE ogBoNNIa
EzE. i am a niGErian
citiZEn.
i studied psychology as my first information on different cultures
degree and graduated with second that i can explore. i am most
class upper division. i worked with delighted that i was able to make
the nigerian immigration service it to ahmedabad which have given
abuja, for one year as a fulfillment me an insight towards cooperating
of my compulsory national Youth with indians and building my
service Program in my country, i experience as a behaviorist. so far
proceeded to cambridge, united the my experience has triggered
Kingdom to study ma Global and increased my love for the
communication which also required indian people and i will always want
that i travel and study here in mica, to associate with them. to crown
ahmedabad in completion of my it all, india is a home of hospitality
course. i am an easy going person and i must say that i am enjoying
and believe in having firsthand my stay here in india.
28. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
rEcruitinG PaRtNERs morE
since its inception mica has enjoyed keen industry patronage from leading companies in india and abroad. some
of the major players in the communications, marketing, research, media, consultancy, retail and design industry have
recruited from mica and experienced a positive difference.
the PGPcmx course, with its distinctive course offering, is designed to meet the expressed needs of the industry at the
middle and senior management level. Here’s a partial list of employers that have experienced micans.
MaRkEtINg and brand manaGEmEnt
automobilEs Financial sErvicEs virgin mobile
General motors Fidelity vodafone
Hero Honda GE capital
tExtilEs
mahindra and mahindra HdFc bank
Grasim
icici lombard
consumEr Goods madura Garments
icici Prudential
carlsberg raymonds
reliance capital vF arvind brands
cavincare
standard chartered bank
General mills otHErs
Yes bank
Godrej cera sanitary Ware
jl morrison luxurY marKEtinG covansys
l’oreal india moet Hennessy louis vuitton Essar industries
lotus Herbals Pharmaceutical marketing Hcl
motorola cadila orios
Procter and Gamble claris life sciences siemens limited
reckitt benckiser GlaxosmithKline taj Hotels
titan Glenmark tata chemicals
viP bags tata steel
tElEcom tvs industries
EnErGY idea
abellon clean Energy reliance communications
carin Energy tata teleservices
29. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG
mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs
MEdIa EvENts and EntErtainmEnt
aGEnciEs Print communication aGEnciEs
Group m dainik jagran bates
madison media dna corporate voice shandwick
media E2E Hindustan times Euro rscG
Quasar media indian Express Fcb ulka
starcom times of india jWt
leo burnett
tElEvision intErnEt
lowe
bbc affle
mudra communications
cnbc Glocaledge
ogilvy and mather
cnn ibn indiantelevision.com
rediffusion dY & r
disney Entertainment nautanki.tv
rK swamy bbdo
EsPn travel o city
consultancY
msm (sEt) Yahoo.com
data monitor
outdoor
national Geographic Ernst and Young
real tv big Fm
Genpact
star tv radio city
Hewlitt Packard
viacom 18 radio mirchi
reach tech technologies
Zoom tv technopak advisors
MaRkEtINg rEsEarcH
absolut data imrb
ac neilen bases imrb (PQr)
ac neilen orG marg KPit cummins
Eclerx millward brown
Fractal analytics mu sigma
Frost and sullivan Quantum research
Gallup tns india
Hansa research tns singapore
30. Please e
mail or
post at
The Plac below
addres
s
ement C
om
PGPCMX mittee
Mudra I
nstitute
of Comm
Ah unicatio
Shela, A medabad (MI ns,
hmedab CA)
ad
Tel: +91- - 380 058 IND
Mobile: + 2 IA
91 96874 717-308250
or 96874 85144
86177 (A (Komal Agarwa
s l)
Fax: +91- hish Saldanha
email: e 2717-30 )
xecutive 8349
. placem
ents@m
icamail.i
n
www.mic
a-india
.net