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cambridge, uK



d u a l   d e g r e e   p r o g r a m m e




ExEcutivE Post GraduatE diPloma
in manaGEmEnt (communications)
ma Global communications




EXPANSIVE EXPLORATIVE EXCELLENCE EXUBERANT
EXCEPTIONAL EXEMPLARY EXHIBITOR EXCLuSIVE
EXALTED EXPRESSIVE EXOTIC EXPONENT EXCITED
EXCEEDING EXPERT... ExEcutivEs WitH EXPERIENCE
                                     (and EvErYtHinG tHat comEs WitH it!)



rEcruitEr’s handbook                                          2009–10
dirEctor’s    about          about        coursE        intErnational               batcH        studEnt       studEnt        rEcrutinG
mEssaGE       mica           PGPcmx       contEnt       ExPosurE        FacultY     ProFilE      ProFilEs      tEstimonials   PartnErs




       dirEctor’s MEssagE

       it gives me great pleasure in introducing to you mica’s Executive Post Graduate Programme. india is one of the fastest
       growing economies in the world and it needs executives who can change the face of its business activities.

       this unique programme combines high-level inputs with international immersion at universities in Europe. the learning
       in the course takes place in many different ways so that the students get a good idea of the challenges facing the global
       economy. these executives have, on an average, around eight years of industry experience across a range of verticals
       in media, FmcG, banking, it, telecoms, Pr, Education and bPo sectors.

       the intellectual capital available at mica provides a challenging environment for them to sharpen their skills to meet
       current and future industry requirements.

       such students tend to shine in responsible positions, and given an opportunity to work with an organization such as
       yours will excel at every task

       i join the mica community in inviting your organization to meet with the well-rounded, creative and experienced
       leaders of the future. We look forward to forging a mutually enriching relationship with your organization.




       prof. ashok ranchhod
       director, mica
dirEctor’s    about         about          coursE        intErnational               batcH          studEnt       studEnt        rEcrutinG
mEssaGE       mica          PGPcmx         contEnt       ExPosurE        FacultY     ProFilE        ProFilEs      tEstimonials   PartnErs




       about MICa

                           started in 1991, mudra institute of communications, ahmedabad (mica) is a communication manage-
                           ment education institution. mica has set a precedent as the first residential academic institution
                           in the country and perhaps in the asia-Pacific region wholly dedicated to meeting the needs of the
                           integrated marketing communications industry. the institute complements the role of management
                           education towards modernising and professionalising communications-driven businesses.

       the institute believes in facilitating learning, sharing ideas and experience, and encourages experimentation and
       innovation. While encouraging each individual to develop higher potential, mica also helps students understand and
       imbibe the value of teamwork.

       today, it is the alma mater of professionals who are serving in the media sector, marketing, marketing research, advert-
       ising, and emerging communication-driven businesses such as brand management, media management, retail, design
       communication, public relations, broadcasting, events and entertainment management to name a few.

       the mica brand, with its well designed curriculum assures the delivery of current, reliable and cost-effective communication
       management skills. the programs are structured and taught to give to the industry a set of fine communication manage-
       ment specialists, who are able to understand the multiple requirements of business, develop strong business strategies
       and measure effectiveness.
dirEctor’s     about        about          coursE      intErnational                batcH          studEnt     studEnt        rEcrutinG
mEssaGE        mica         PGPcmx         contEnt     ExPosurE        FacultY      ProFilE        ProFilEs    tEstimonials   PartnErs




       about PgPCMX

       Having witnessed the ever-changing landscape of management education, mica sensed the need to adapt to the latest
       trends. the next logical step for mica was the conception of a management programme for executive level professionals.
       thus, the Executive Post Graduate diploma in management (communications) – PGPcmx was flagged off in 2008 after
       about two years of research and planning. this is a 15-month, full-time residential, aictE-approved programme.

                                                      the intellectual capital available at mica provides a challenging environ-
             The aim of the pgpCmX is to              ment for the students. in addition, it seeks to help them think faster and
             improve the business skills and          more creatively. the course also tries to broaden the understanding of
             leadership capabilities of the           organisational dynamics in order to improve the design and implementation
             participants and build on their          of new initiatives. consequently, the PGPcmx curriculum requires all
             experience to enhance their              students to undergo a global immersion through a study tour in Germany
             capacity for strategic decision-         & switzerland along with a residential dual degree awarding masters in
             making. The programme offers             Global communication at anglia ruskin university, cambridge. the
             a unique opportunity to learn            PGPcmx, while aiming to offer the participants to the media & entertain-
             and exchange ideas with                  ment, retail and design industry, develops perspective and aptitude to
             distinguished faculty, peer              serve these industry sectors in the globalised environment. the curriculum
             group and industry practitioners.        expands the participant’s perspective and creates an aptitude to work
                                                      across cultures and serve an array of industries.

       the programme links work experience and educational knowledge to the desired domain of each participant. as a
       conclusion to their formal education, each student would write a dissertation on a subject of their choice. they will be
       guided by academicians and professionals towards application of their theoretical learning in the business domain.
dirEctor’s   about   about    coursE    intErnational             batcH     studEnt    studEnt        rEcrutinG
mEssaGE      mica    PGPcmx   contEnt   ExPosurE        FacultY   ProFilE   ProFilEs   tEstimonials   PartnErs




  coursE CoNtENt

  stRatEgIC MaRkEtINg                                     CultuRE aNd CoMMuNICatIoN
  intEGratEd marKEtinG communication                      cross cultural nEGotiation
  stratEGic brand manaGEmEnt                              Globalisation studiEs
  BRaNd CoMMuNICatIoN                                     mEdia and sociEtY
  brand PErFormancE mEasurEmEnt
  undErstandinG consumPtion                               BusINEss of MEdIa
                                                          businEss oF Films
  FinancE For non-FinancE manaGErs                        mEdia convErGEncE
  cost analYsis For ProblEm solvinG                       mEdia PlanninG and buYinG
  BusINEss ECoNoMICs                                      mEdia laWs
                                                          MEdIa stRatEgy
  ENtREPRENEuRshIP aNd INNovatIoN                         mEdia audit
  intErnational lEadErsHiP                                WorKsHoPs on tam, nrs and irs
  businEss EtHics
  craFtinG corPoratE stratEGY                             PR aNd CoRPoRatE CoMMuNICatIoN
  INtERNatIoNal BusINEss                                  orGanisational communication
  businEss ProcEss modElinG, analYsis and                 social and dEvEloPmEnt communication
  imProvEmEnt
                                                          REsEaRCh MEthodology
  craFtinG crEativE communication                         consumEr bEHaviour
  CREatIvE dECIsIoN MakINg skIlls
  tExt and contExt
  transcrEativitY
dirEctor’s    about        about         coursE        intErnational              batcH        studEnt       studEnt        rEcrutinG
mEssaGE       mica         PGPcmx        contEnt       ExPosurE        FacultY    ProFilE      ProFilEs      tEstimonials   PartnErs




       intErnational EXPosuRE

       dual dEGrEE
       the present batch of students at mica is awarded with dual degrees; a Post Graduate diploma in management
       (communications) from mudra institute of communications, ahmedabad and m.a. in Global communications from
       anglia ruskin university at cambridge, uK. the students spend one term with international students who join the dual
       degree programme at the aforementioned university. Following this, the cross cultural experience continued with the
       international students studying at mica. studying with students of other nationalities and staying at cambridge gives
       the students a first-hand experience in understanding new cultures. the entire batch stayed and studied as a cohort
       and absorbed the cultural nuances as they immersed themselves in the city life. to embrace student life to its fullest
       potential student took up various assignments apart from what the course stipulated. some students worked on a
       project with a large multinational corporation, some chose to work on projects with non-profit organizations, while
       others chose other forms of part-time employment.

       akin to the high standards set by mica, anglia ruskin university also
       lays a heavy emphasis on interaction with industry professionals and          PRofEssIoNal coursEs
       academicians. For the purpose of securing the dual degree, students           at Zurich university of applied
       submit two dissertations, one to mica and the other to its partner            sciences, Winterthur, switzerland,
       university in cambridge. in both cases guidance is provided by renowned       the students explored various
       academicians and professionals towards applying their theoretical             modules like media Convergence
       learning in the business domain. this unique exposure has prepared our        and Intercultural Competence.
       students to take on global opportunities.                                     at berlin, the workshops included
                                                                                     Intercultural Communication
       gloBal immErsion                                                              and negotiation which focused
       as an integral part of the course, the Executive Post Graduate diploma        on cross-cultural management
       in management (communications) – PGPcmx program includes a                    and leadership, managing multi-
       global immersion. Here students attend workshops for a concentrated           cultural teams and reconciling
       and holistic exposure to multiple cultures and communities. this year         cross-cultural dilemmas.
       the students travelled to two countries: switzerland and germany.
dirEctor’s   about          about    coursE    intErnational                  batcH      studEnt    studEnt         rEcrutinG
mEssaGE      mica           PGPcmx   contEnt   ExPosurE         FacultY       ProFilE    ProFilEs   tEstimonials    PartnErs




       faCulty                                                                                              morE




       CoRE FacultY                                            saNtaNa Pathak

       a f MathEw                                              business communication

       culture & communication                                 shuBhRa gauR

       aNIta BasalINgaPPa                                      organizational behavior

       marketing                                               suBhash tENdlE

       aRBINd sINha (acadEmic dEan)                            advertising

       social & development communication                      vINa vaNI

       ashok RaNChhod (dirEctor)                               marketing research

       marketing
                                                               adjuNCt FacultY
       dEval kaRtIk                                            aMaR gaRgEsh
       marketing research                                      trans-creativity
       falguNI vasavada                                        taRuN tRIPathI
       marketing                                               business of Films
       gautaM Raj jaIN
       organisational behaviour
                                                               vIsItINg FacultY
                                                               aNIRudh saXENa
       hEMaNt tRIvEdI
                                                               asst. manager–s Group, tam media research
       retail communications
                                                               dEBadutta uPadhyaya
       MINI MathuR
                                                               vice President, vdopia
       retail management
                                                               gauRav MIshRa
       Naval k BhaRgava
                                                               cEo, @2020social
       marketing
                                                               kaRthIk lakshMINaRayaN
       RajNEEsh kRIshNa
                                                               business Head, colours [viacom 18]
       marketing research
                                                               kRutI shah
       RIta kothaRI
                                                               Founder, thinking ink
       culture and communication
dirEctor’s    about         about        coursE      intErnational                  batcH           studEnt    studEnt        rEcrutinG
mEssaGE       mica          PGPcmx       contEnt     ExPosurE         FacultY       ProFilE         ProFilEs   tEstimonials   PartnErs




       MaNdakINI sud                                                 INtERNatIoNal FacultY
       Gm, brand and corporate communication, arcelor mittal         ashok ullal
       MEENakshI MadhvaNI                                            Former dean, school of international business,
       Founder and chairperson, spatial access advertising           reutlingen university, Germany
       communication
                                                                     BEatRIz aCEvEdo
       NEERaj jaItly                                                 lecturer, anglia ruskin university, uK
       cEo, acendo captial advisors Pvt. ltd.
                                                                     katalIN IllEs
       NIkhIl Raval                                                  director international Partnerships
       Project director, duke corporate Education
                                                                     and Principal lecturer, international leadership
       PaRaNjoy guha thakuRta                                        anglia ruskin university, uK
       director, school of convergence
                                                                     RoBERt joNEs
       PRERNa PoojaRa                                                senior lecturer, Entrepreneurship and innovation
       Gm–nbd, Percept out of Home
                                                                     anglia ruskin university, uK
       RasaNaNda PaNda
                                                                     saMuEl vaN dEN BERgh
       associate Professor, school of Petroleum management
                                                                     Professor
       RENu walIa                                                    Zurich university of applied sciences (ZHaW)
       associate manager, Hansa research Group
                                                                     stEPhEN CRouChER
       saMIl MalhotRa
                                                                     assistant Professor, department of communication.
       business Head, business standard ltd
                                                                     bowling Green state university, usa
       satyajIt sENguPta
                                                                     stuaRt wall
       chief manager, times of india
                                                                     Head of department of cambridge &
       u t Rao
                                                                     Professor of business and Economics
       deputy director – Finance and operations
                                                                     anglia ruskin university, uK
       sense international

       vIshal MahEshwaRI
       sr. director, Yahoo india
dirEctor’s    about         about        coursE        intErnational               batcH         studEnt       studEnt        rEcrutinG
mEssaGE       mica          PGPcmx       contEnt       ExPosurE        FacultY     ProFilE       ProFilEs      tEstimonials   PartnErs




       batcH PRofIlE

       the class of 2010 comprises seven ambitious professionals who quit their jobs at a time when the economic recession
       was at its peak and took a risk, with confidence in their ability and valuing the constant rewards associated with the
       higher learning provided by mica and anglia ruskin university. the 2010 batch brought with them a cumulative work
       experience of 59 years from diverse industries. this diversity enhanced the learning experience of our participants. the
       valuable insights from their respective industries helped in knowledge sharing and interactions.

       the batch size is small but they are seven enthusiastic learners, who have put their faith in academia, undeterred by
       the economic downturn. the limited size in turn provided the participants with an opportunity to interact closely with
       their peers and the faculty.




               batcH                       avEraGE                       avEraGE                      ExPEriEncE
             strEnGtH                        aGE                          WorK                          arEas
                                                                        ExPEriEncE
                      7                    32.5 years                                                          it
                                                                            8.5 years
                                                                                                            telecom
                                                                                                        media/
                                                                                                     Entertainment
                                                                                                             Finance
                                                                                                            Education
                                                                                                        advertising
                                                                                                             FmcG
HomE




                                                                                                 morE




           ashIsh saldanHa
             ...2009 2010...
                    WnS global ServICe pvT. lTd.
                         Assistant Manager, Operations       communications
          grandTone adverTISIng and evenTS
   Manager, Marketing and Corporate Communications
                                                             stratEGist
                         SkylIne CommunICaTIonS
                             Assistant Manager, Events
                                          daySprIng
                                   Production In-charge
                         goa renaISSanCe reSorT
                             Trainee. Hotel Operations
                            hoTel aurora ToWerS
                                       Trainee, Captain

               total WorK ExPEriEncE 12 yEaRs




ashIsh     IMRaN         jagRutI       koMal        lalIMa    PavaN       vIkRaNt   RaChIta   PaolIN
saldnHa    aHmEd jaFri   saxEna        aGarWal      bosE      cHoudHarY   josHi     mEHra     Pascot
HomE




a
          shish is a keen strategist with rich and insightful experience of over 11 years                                bacK
          across a variety of industries and cross-functions. during the early part of his                               nExt ProFilE
          career, he gained immense exposure to various aspects of event management,
advertising, sponsorship, space selling, etc. the second half of his career introduced
him to team management, quality tools such as lean and six sigma and exposed him
to the intricacies of dealing with international clients.

He is a conscientious individual who believes in building great teams. Whilst working
in an industry plagued with high levels of attrition, he had the distinction of having an
attrition free team for two consecutive years, demonstrating strong leadership skills
and innovative thinking.

His varied experience and exposure give him the skills and versatility needed in today’s
business environment. His experience of over a decade coupled with recent academic
insights provide him with the right tools to lead teams in developing remarkable
communication strategies for corporations. ashish aspires to make a difference.

in his spare time, ashish is involved with various outreach programmes as part of the
ssu (searching and service in unity) a non-denomination group based in Pune.


                                                                                             age: 33 years

                                                                                             Executive Post graduate diploma in
                                                                                             Management (Communications)
                                                                                             mica, ahmedabad
                                                                                             Ma global Communications
                                                                                             anglia ruskin university, cambridge
                                                                                             advanced diploma in advertising,
                                                                                             Marketing and Communications
                                                                                             st. xavier institute of communication,
                                                                                             mumbai
                                                                                             Bachelor of Commerce
                                                                                             university of Pune, Pune
                                                                                             diploma in hotel Management and
                                                                                             Catering technology
                                                                                             bharti vidyapeeth, Pune

                                                                          ashish_cmx2@micamail.in
                                                                          saldanha_ashish@hotmail.com
                                                                          +91 96874 86177
                                                                          http://in.linkedin.com/pub/ashish-saldanha/4/4a7/556
HomE




                                                                                                   morE




          IMRaN aHmEd jaFri
            ...2009 2010...       hdFC bank lImITed
                         Sales Manager, Retail Assets          brand and
                           gIlleTTe IndIa lImITed
                                  Territory Sales Incharge
                                                               marKEtinG
                           Cadbury IndIa lImITed               communications
   gujaraT Co-op mIlk markeTIng FederaTIon
                                             Sales officer
                                                               sPEcialist
                                        lImITed (amul)
                           Executive-Marketing/Sales

             total WorK ExPEriEncE 9.5 yEaRs




ashIsh    IMRaN         jagRutI          koMal        lalIMa    PavaN       vIkRaNt   RaChIta   PaolIN
saldnHa   aHmEd jaFri   saxEna           aGarWal      bosE      cHoudHarY   josHi     mEHra     Pascot
HomE




v
         ersatile, goal-oriented marketing communications professional with over                                          bacK
         9 years of experience in marketing, sales and distribution, merchandising and                                    nExt ProFilE
         visibility operations, key account management, budgeting and team manage-
ment. imran possesses a highly successful record in sales target achievements, relation-
ship building, customer service, planning and operations and has proven himself as a
problem solver and team player with excellent communication and leadership skills.

He wants to take his career to the next level and believes that programmes both at
mica, and aru, cambridge will help him achieve greater success in life. He believes
that actions speak louder than words and in the professional world; his achievements
should speak for him. Personal humility, sense of social responsibility, a positive attitude
with a blend of good sense of humour, are keys to his success.

imran is an avid sports person and has been actively engaged in playing cricket, football,
volleyball and badminton. He also has a literary side, which shows up in his liking of
ghazals, literature and urdu poetry.




                                                                                               age: 34 years

                                                                                               Executive Post graduate diploma in
                                                                                               Management (Communications)
                                                                                               mica, ahmedabad
                                                                                               Ma global Communications
                                                                                               anglia ruskin university, cambridge
                                                                                               M.B.a
                                                                                               r.a Podar institute of management, jaipur
                                                                                               B.tech (dairy tech)
                                                                                               college of dairy science, anand

                                                                            imran_cmx2@micamail.in
                                                                            imranahmedjafri@gmail.com
                                                                            +91 90996 71417
                                                                            http://in.linkedin.com/in/imranahmedjafri
HomE




                                                                                                  morE




                jagRutI saxEna
                 ...2009 2010...      neTSCrIbeS InC
                           Communications Consultant          Global
             ICICI lombard general InSuranCe
                  Corporate Communications Manager
                                                              communications
          honeyWell auTomaTIon IndIa lImITed                  sPEcialist
                    Corporate Communications Partner
               hanmer group publIC relaTIonS
                                    Associate Consultant
                     mak medIa and adverTISIng
                                              Executive

                  total WorK ExPEriEncE 6 yEaRs




ashIsh      IMRaN         jagRutI       koMal        lalIMa    PavaN       vIkRaNt   RaChIta   PaolIN
saldnHa     aHmEd jaFri   saxEna        aGarWal      bosE      cHoudHarY   josHi     mEHra     Pascot
HomE




a
         Public relations & corporate communications professional with good                                          bacK
         experience in leading media & communication projects and strategies. jagruti                                nExt ProFilE
         holds a masters degree in communications management from symbiosis
institute of mass communication (simc) and has over six years of work experience
in managing media relations, corporate branding, creating and executing marketing
communication plans, and external & internal communications.

the executive post-graduation program at mudra institute of management, ahmedabad
(mica) has given an opportunity to work in london and study in cambridge (uK),
switzerland and Germany. Her internship at Honeywell, uK involved development of
‘marketing communication plan for key strategic customers. she believes the global
learning will help her take on global challenges at work.

Prior to joining mica, jagruti worked as a communications consultant at netscribes inc.,
a communications consultancy and assisted companies like Essar Group, bnP Paribas,
reliance mF, HdFc mF and icici bank. other companies with good exposure include
icici lombard General insurance, Honeywell and Hanmer Group public relations.

jagruti’s interest spans across social media, external communications, corporate social
responsibility and marketing.




                                                                                           age: 28 years

                                                                                           Executive Post graduate diploma in
                                                                                           Management (Communications)
                                                                                           mica, ahmedabad
                                                                                           Ma global Communications
                                                                                           anglia ruskin university, cambridge
                                                                                           Masters in Communications
                                                                                           Management
                                                                                           symbiosis institute of mass
                                                                                           communications, Pune

                                                                         jagruti_cmx2@micamail.in
                                                                         jkirloskar@gmail.com
                                                                         +91 95102 06880
                                                                         http://in.linkedin.com/in/jagrutis
HomE




                                                                                               morE




            koMal aGarWal
             ...2009 2010...  IShanya mall, pune
                           Senior Marketing Manager        marKEtinG &
                         TaTa TeleServICeS, pune
                                  Area Sales Manager
                                                           communications
                        The IndIan eXpreSS, pune           stratEGist
                        Sr. Space Marketing Executive
 SreenIdhI InTernaTIonal SChool, hyderabad
                 Marketing Manager & Administrator
   ge CapITalS InTernaTIonal ServICeS (geCIS),
                                       hyderabad
                                   Process Associate

                total WorK ExPEriEncE 7 yEaRs




ashIsh    IMRaN         jagRutI      koMal        lalIMa    PavaN       vIkRaNt   RaChIta   PaolIN
saldnHa   aHmEd jaFri   saxEna       aGarWal      bosE      cHoudHarY   josHi     mEHra     Pascot
HomE




k
         omal is an innovator with 7 years of experience in the field of marketing, sales                                  bacK
         and business development across various industries. a vibrant professional                                        nExt ProFilE
         who believes a good team is the foundation of good business. she has been
involved with strategic development of projects from conception to implementation
and has successfully turned them around with perseverance, planning, creativity and
analytical skills as key strengths. she has a proven track record of achieving her targets
and introducing new ideas and concept in the projects handled. during the course of her
career, she has been awarded for high performance and exponential business growth.

Komal took an academic break to enhance her learning and skill sets to develop herself into
a marketing and communications strategist. she believes that this course along with the
dual degree program in uK has given her exposure and opportunity to comprehend various
cultures and widen her perspectives, in order to value communications as an effective business
management tool.

Komal is looking forward to a challenging leadership position in the field of marketing,
business development or product/brand management in india/overseas.




                                                                                                 age: 32 years

                                                                                                 Executive Post graduate diploma in
                                                                                                 Management (Communications)
                                                                                                 mica, ahmedabad
                                                                                                 Ma global Communication
                                                                                                 anglia ruskin university, cambridge
                                                                                                 Post graduate diploma in sales &
                                                                                                 Marketing
                                                                                                 nis sParta
                                                                                                 Bachelor of Commerce (hons)
                                                                                                 calcutta university

                                                                             komal_cmx2@micamail.in
                                                                             agarwalkomal@gmail.com
                                                                             +91 96874 85144
                                                                             http://in.linkedin.com/pub/komal-agarwal/2/aa3/a3a
HomE




                                                                                                 morE




                lalIMa bosE
               ...2009 2010...
                    lInopInIon, neW delhI
                                     Group Head      nEW mEdia and
                         pr pundIT, neW delhI
                                       Consultant
                                                     communications
                           Clea pr, neW delhI        sPEcialist
                                    Sr. Consultant
                        leXICon pr, neW delhI
                               Account Executive

          total WorK ExPEriEncE 9 yEaRs




ashIsh    IMRaN           jagRutI      koMal         lalIMa   PavaN       vIkRaNt   RaChIta   PaolIN
saldnHa   aHmEd jaFri     saxEna       aGarWal       bosE     cHoudHarY   josHi     mEHra     Pascot
HomE




l
       alima is an accomplished professional with nine years of comprehensive work                                    bacK
       experience in the field of communications. she has a strong background in                                      nExt ProFilE
       the domain of public relations, handling communications strategies of several
companies across industries. she has an excellent record of managing projects from
inception to implementation and has proven her ability in managing, developing and
motivating teams.

in 2008-9 she decided to take a plunge into academics to broaden her learning in the
field of communications, and to get an understanding of the latest thinking in the field.
this brought her to mica. the dual degree offering of this course also enabled her to
earn a masters degree in Global communications from anglia ruskin university, uK.
she will complete her studies in august 2010.

the academic break has been enriching and rewarding, and has given her an opportunity
for intellectual growth. she is now eager to take this learning forward in leading a team
in devising new and effective communication means for an enterprise.

apart from the regular courses at mica, she had the opportunity to co –author two
academic papers on self construal and organizational dissent along with Prof. croucher,
s.m from bowling Green university, usa and co-students of the PGPcmx programme.
Presently, she is working on an academic paper related to aids and Youth.


                                                                                            age: 36 years

                                                                                            Executive Post graduate diploma in
                                                                                            Management (Communications)
                                                                                            mica, ahmedabad
                                                                                            Ma global Communication
                                                                                            anglia ruskin university, cambridge
                                                                                            Post graduate diploma in
                                                                                            advertising and Communication
                                                                                            national institute of advertising,
                                                                                            new delhi

                                                                         lalima_cmx2@micamail.in
                                                                         lalimab@gmail.com
                                                                         +91 98101 61449
                                                                         +91 90999 26449 (amd)
                                                                         http://in.linkedin.com/in/lalimabose
HomE




                                                                                            morE




          PavaN cHoudHarY
            ...2009 2010...
          TaTa TeleServICeS maharaShTra lTd
                 Asst. Manager, Network Operations      brand
                                        pCWorX
                                     Entrepreneur
                                                        manaGEmEnt
             total WorK ExPEriEncE 8.5 yEaRs
                                                        ExPErt




ashIsh    IMRaN         jagRutI   koMal        lalIMa    PavaN       vIkRaNt   RaChIta   PaolIN
saldnHa   aHmEd jaFri   saxEna    aGarWal      bosE      cHoudHarY   josHi     mEHra     Pascot
HomE




P
        avan is a high energy professional who thrives in a fast-paced business environ-                                bacK
        ment, and comes with a rich work experience of over 8 years in the it and tele-                                 nExt ProFilE
        communications domain.

at tata teleservices (m) ltd., Pavan built a cross functional understanding of various
business verticals including marketing and sales, aligning himself with company’s business
goals. He created a platform for regular customer response and delivered quality service
across maharashtra & Goa regions. in addition his consultative selling capabilities along
with excellent communication skills have resulted in customer retention and revenue
enhancement – in a churn intensive and highly competitive industry.

Pavan has also been actively participating in motor sports as a rally driver in national
events. He has also been instrumental in managing the Hepatitis b vaccination camp in
Pune and a pulse polio awareness drive from Pune to delhi and back.

being complacent with success is not part of his innate nature, as he believes that success
is an ongoing process and is always elusive. this self initiated quest for knowledge has
made him take a plunge in the communications management domain and add a fresh
lease to his career motivations.




                                                                                              age: 31 years

                                                                                              Executive Post graduate diploma in
                                                                                              Management (Communications)
                                                                                              mica, ahmedabad
                                                                                              Ma global Communication
                                                                                              anglia ruskin university, cambridge
                                                                                              diploma in Computer Engineering
                                                                                              board of technical Education
                                                                                              (mumbai)


                                                                           pavan_cmx2@micamail.in
                                                                           choudhary.pavan@gmail.com
                                                                           +91 – 96874 83948
                                                                           http://in.linkedin.com/in/pavanchoudhary
HomE




                                                                                             morE




                    vIkRaNt josHi
                    ...2009 2010...
      ImS learnIng reSourCeS (p) lTd., mumbaI
                          Manager-Special Projects       brand and
       ImS learnIng reSourCeS (p) lTd., Indore
                  Operations Manager-Central India
                                                         marKEtinG
              Career launCher (I) lTd., nagpur
                              Operations Manager
                                                         communications
              Career launCher (I) lTd., nagpur
                   Business Development Manager
                                                         sPEcialist
    ImS learnIng reSourCeS (p) lTd., kolhapur
                             Asst. Centre Manager
      ImS learnIng reSourCeS (p) lTd., mumbaI
                              Marketing Executive
                STandard CharTered, mumbaI
                                    Sales Executive

                  total WorK ExPEriEncE 9 yEaRs




ashIsh      IMRaN         jagRutI   koMal       lalIMa    PavaN       vIkRaNt   RaChIta   PaolIN
saldnHa     aHmEd jaFri   saxEna    aGarWal     bosE      cHoudHarY   josHi     mEHra     Pascot
HomE




N
          ever-say-die attitude, industriousness and unflinching dedication are the                                   bacK
          key strengths, vikrant exhibits in his work. He possesses 9 years of full-time                              nExt ProFilE
          experience showing career progression in the field of services marketing
(Education sector). He has risen from the position of marketing Executive to regional
Head for central india. He has worked for india’s leading players in the field of
management entrance training. His work broadly included business development,
counseling, teaching, mentoring and franchisee development. He also has exposure to
the fields of marketing research and financial services.

vikrant is an avid trekker. He loves travelling to different places and interacting with
and understanding people of various cultures. He is the co-founder of a social initiative
‘sone ki chidiya’ which is committed to cleanliness. He has also undertaken study
tours to Zurich and berlin. He wants to explore the concept of integrated marketing
communication and its application in the real business scenarios. His career interests
are brand management, marketing management and business development.




                                                                                            age: 30 years

                                                                                            Executive Post graduate diploma in
                                                                                            Management (Communications)
                                                                                            mica, ahmedabad
                                                                                            Ma global Communication
                                                                                            anglia ruskin university, cambridge
                                                                                            Bachelor of Commerce
                                                                                            mumbai university

                                                                         vikrant_cmx2@micamail.in
                                                                         vikrantvj@gmail.com
                                                                         +91 90999 21246
                                                                         http://in.linkedin.com/in/vikrant2010
HomE




                                  R    achita exhibits the buzz, confidence and the can-do attitude dynamically
                                       across platforms.

                                  marrying two of her childhood interests - art and mathematics into a highly
                                  dynamic profession seemed quite frankly a rather absurd thing to do. However,
                                  quite recently she realized they both seem to symbiotically exist in the world
                                  of media and communications. Having spent 3 years studying mathematics
                                  at st. stephen’s delhi and applying her expertise as a media Planner at
                                  madison communications, she soon had the strong desire to acquire formal
                                  training and global exposure in this newly developed passion. Her strong
                                  academic construct continued to reflect in her professional life. she exhibited



RaChIta MEhRa                                                                                              bacK
                                                                                                           nExt ProFilE
                                  outstanding strategic capabilities during her tenure at madison, independently
                                  developing and implementing media Plans. Her stint at cambridge gave her
                                  the opportunity to work with an international nGo – ‘cambridge to africa’
                                  wherein she was recognized for her commitment to the cause and was among
                                  the top 2% of volunteers around the world. she played an instrumental role in
                                  the marketing team and successfully developed a media Pack that reflected
                                  direction and development for the organization.

                                     age: 23 years                                total WorK ExPEriEncE 1 yEaR
                                     Post graduate in Communications Management   madISon CommunICaTIonS
                                     mica, ahmedabad                              Media Planner
                                     Ma global Communications
                                     anglia ruskin university, cambridge
                                     Ba (hons.) Mathematics
                                                                                  rachita_dd@micamail.in
                                     st. stephen’s college                        rachita.mehra@gmail.com
                                                                                  +91 98986 98348
                                                                                  http://in.linkedin.com/pub/rachita-
                                                                                  mehra/1b/7a5/b1b




ashIsh    IMRaN         jagRutI   koMal         lalIMa        PavaN         vIkRaNt       RaChIta       PaolIN
saldnHa   aHmEd jaFri   saxEna    aGarWal       bosE          cHoudHarY     josHi         mEHra         Pascot
HomE




                                  l   ike his first name, his profile is totally unique. He studied marketing, manage-
                                      ment and communication in different parts of the world and ran a family
                                  business for 2 years. His multifaceted profile combined with his international
                                  experience gives him the insight to understand the complex world of business
                                  and makes him aware of all the minute cultural differences around the world.
                                  today, in the age of Globalization, insights of various cultures and how people
                                  work in different countries is not just a valuable addition, but a necessity.

                                  being the eldest in a family of seven children, he learnt how to handle
                                  responsibilities at a very young age. this family status helped him mature faster
                                  than his peers.



PaolIN PasCot
                                                                                                               bacK

                                                                                                               studEnt
                                                                                                                tEstimonials



                                  to conclude, Paolin Pascot is ready to reach for the stars with a perfect mix of
                                  a good sense of humor, a lot of hard work and sport.

                                    age: 22 years                                 total WorK ExPEriEncE 3 yEaRs
                                    Post graduate diploma in Management
                                                                                  reSTauranT le groS FranCk
                                    (Communications)
                                    mica, ahmedabad, india                        Restaurant manager
                                    Ma global Communications                      SIlC, lInguISTIC STay Company
                                    anglia ruskin university, cambridge, uK       Guide and French teacher
                                    International Management Bachelor             aj TranSporT
                                    anglia ruskin university, cambridge, uK
                                                                                  Director
                                    International Marketing formation
                                    vanier college and andré laurendeau,          eFm radIo
                                    montreal, canada                              Sales Assistant
                                    dut with honours in Business studies
                                    val d’Essonne university
                                    Evry, France
                                                                                 Paolin.pascot@gmail.com
                                    Baccalauréat Es                              +91 99983 29601
                                    François truffaut,
                                    bondoufle, France                            +33 688486455 (Paris)




ashIsh    IMRaN         jagRutI   koMal          lalIMa          PavaN        vIkRaNt        RaChIta       PaolIN
saldnHa   aHmEd jaFri   saxEna    aGarWal        bosE            cHoudHarY    josHi          mEHra         Pascot
dirEctor’s    about         about          coursE       intErnational                 batcH         studEnt       studEnt          rEcrutinG
mEssaGE       mica          PGPcmx         contEnt      ExPosurE        FacultY       ProFilE       ProFilEs      tEstimonials     PartnErs




       studEnt tEstIMoNIals                                                                                                     morE




       Hi,                                      Hola!                                      HEllo!
       My NaME Is NIColE. i am                  I aM ClaudIa. i am a                       My NaME Is jENNy. i am
       oriGinallY From GErmanY.                 cHilEan Woman livinG in                    oriGinallY From GErmanY.
                                                cambridGE, EnGland.
       after my undergraduate double                                                       after my ba in international
       degree in international business         i have a Public relations degree           business from uK i decided to take
       (ba) studying in cambridge/uK and        and Human resource experience              up the ma Global communication
       berlin/Germany i felt like i needed      in my background. i decided take           course, to further build on my
       to get to know the world. i wanted       up ma in Global communications             interest in global topics and to take
       to combine this adventure with           program to expand my knowledge             the once-in-a-lifetime opportunity
       my interest in the communication         in globalization topics and at the         to go to india! the first two weeks
       area that’s why i took up the ma         same time experiment with the              were quite intense with so many
       Global communication course.             chance to live in one of the most          impressions and things to see, hear,
       the decision to explore india in         colorful, intense and energetic            smell and eat for the first time.
       this environment, i feel, was one of     countries of the world; india. Here        now, i’ve settled in well and enjoy
       my best decisions. india is such an      in mica i am opening my arms to            my stay and studies here at mica, a
       interesting country with so many         receive the wealth of indian culture       real oasis in ahmedabad.
       impressions. on one hand it made         and i’m continuously learning how
       me think a lot but it also made          to see the world from another
       me very happy. at mica i found a         corner of the planet.
       perfect environment to increase my
       knowledge about the world and
       communication within it. it is a very
       refreshing experience.
dirEctor’s    about         about             coursE          intErnational                  batcH     studEnt    studEnt        rEcrutinG
mEssaGE       mica          PGPcmx            contEnt         ExPosurE        FacultY        ProFilE   ProFilEs   tEstimonials   PartnErs




       studEnt tEstIMoNIals



       Hi,
       My NaME Is EzE ogBoNNIa
       EzE. i am a niGErian
       citiZEn.

       i studied psychology as my first                 information on different cultures
       degree and graduated with second                 that i can explore. i am most
       class upper division. i worked with              delighted that i was able to make
       the nigerian immigration service                 it to ahmedabad which have given
       abuja, for one year as a fulfillment             me an insight towards cooperating
       of my compulsory national Youth                  with indians and building my
       service Program in my country, i                 experience as a behaviorist. so far
       proceeded to cambridge, united                   the my experience has triggered
       Kingdom to study ma Global                       and increased my love for the
       communication which also required                indian people and i will always want
       that i travel and study here in mica,            to associate with them. to crown
       ahmedabad in completion of my                    it all, india is a home of hospitality
       course. i am an easy going person                and i must say that i am enjoying
       and believe in having firsthand                  my stay here in india.
dirEctor’s      about       about        coursE           intErnational             batcH          studEnt     studEnt        rEcrutinG
mEssaGE         mica        PGPcmx       contEnt          ExPosurE        FacultY   ProFilE        ProFilEs    tEstimonials   PartnErs




       rEcruitinG PaRtNERs                                                                                               morE

       since its inception mica has enjoyed keen industry patronage from leading companies in india and abroad. some
       of the major players in the communications, marketing, research, media, consultancy, retail and design industry have
       recruited from mica and experienced a positive difference.

       the PGPcmx course, with its distinctive course offering, is designed to meet the expressed needs of the industry at the
       middle and senior management level. Here’s a partial list of employers that have experienced micans.



       MaRkEtINg and brand manaGEmEnt
       automobilEs                             Financial sErvicEs                         virgin mobile
       General motors                          Fidelity                                   vodafone
       Hero Honda                              GE capital
                                                                                          tExtilEs
       mahindra and mahindra                   HdFc bank
                                                                                          Grasim
                                               icici lombard
       consumEr Goods                                                                     madura Garments
                                               icici Prudential
       carlsberg                                                                          raymonds
                                               reliance capital                           vF arvind brands
       cavincare
                                               standard chartered bank
       General mills                                                                      otHErs
                                               Yes bank
       Godrej                                                                             cera sanitary Ware
       jl morrison                             luxurY marKEtinG                           covansys
       l’oreal india                           moet Hennessy louis vuitton                Essar industries
       lotus Herbals                           Pharmaceutical marketing                   Hcl
       motorola                                cadila                                     orios
       Procter and Gamble                      claris life sciences                       siemens limited
       reckitt benckiser                       GlaxosmithKline                            taj Hotels
       titan                                   Glenmark                                   tata chemicals
       viP bags                                                                           tata steel
                                               tElEcom                                    tvs industries
       EnErGY                                  idea
       abellon clean Energy                    reliance communications
       carin Energy                            tata teleservices
dirEctor’s      about       about    coursE        intErnational             batcH         studEnt      studEnt        rEcrutinG
mEssaGE         mica        PGPcmx   contEnt       ExPosurE        FacultY   ProFilE       ProFilEs     tEstimonials   PartnErs




       MEdIa EvENts and EntErtainmEnt
       aGEnciEs                           Print                                    communication aGEnciEs
       Group m                            dainik jagran                            bates
       madison media                      dna                                      corporate voice shandwick
       media E2E                          Hindustan times                          Euro rscG
       Quasar media                       indian Express                           Fcb ulka
       starcom                            times of india                           jWt
                                                                                   leo burnett
       tElEvision                         intErnEt
                                                                                   lowe
       bbc                                affle
                                                                                   mudra communications
       cnbc                               Glocaledge
                                                                                   ogilvy and mather
       cnn ibn                            indiantelevision.com
                                                                                   rediffusion dY & r
       disney Entertainment               nautanki.tv
                                                                                   rK swamy bbdo
       EsPn                               travel o city
                                                                                   consultancY
       msm (sEt)                          Yahoo.com
                                                                                   data monitor
                                          outdoor
       national Geographic                                                         Ernst and Young
       real tv                            big Fm
                                                                                   Genpact
       star tv                            radio city
                                                                                   Hewlitt Packard
       viacom 18                          radio mirchi
                                                                                   reach tech technologies
       Zoom tv                                                                     technopak advisors

       MaRkEtINg rEsEarcH
       absolut data                       imrb
       ac neilen bases                    imrb (PQr)
       ac neilen orG marg                 KPit cummins
       Eclerx                             millward brown
       Fractal analytics                  mu sigma
       Frost and sullivan                 Quantum research
       Gallup                             tns india
       Hansa research                     tns singapore
Please e
                 mail or
                         post at
     The Plac               below
                                 addres
                                        s
              ement C
                      om
               PGPCMX mittee
     Mudra I
                 nstitute
                            of Comm
               Ah                     unicatio
   Shela, A medabad (MI                        ns,
              hmedab              CA)
                        ad
              Tel: +91- - 380 058 IND
  Mobile: +             2                   IA
            91 96874 717-308250
    or 96874          85144
               86177 (A (Komal Agarwa
                         s                      l)
            Fax: +91- hish Saldanha
email: e               2717-30            )
         xecutive              8349
                  . placem
                           ents@m
                                    icamail.i
                                              n
           www.mic
                     a-india
                             .net

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MICA - Recruiters Handbook

  • 1. cambridge, uK d u a l d e g r e e p r o g r a m m e ExEcutivE Post GraduatE diPloma in manaGEmEnt (communications) ma Global communications EXPANSIVE EXPLORATIVE EXCELLENCE EXUBERANT EXCEPTIONAL EXEMPLARY EXHIBITOR EXCLuSIVE EXALTED EXPRESSIVE EXOTIC EXPONENT EXCITED EXCEEDING EXPERT... ExEcutivEs WitH EXPERIENCE (and EvErYtHinG tHat comEs WitH it!) rEcruitEr’s handbook 2009–10
  • 2. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs dirEctor’s MEssagE it gives me great pleasure in introducing to you mica’s Executive Post Graduate Programme. india is one of the fastest growing economies in the world and it needs executives who can change the face of its business activities. this unique programme combines high-level inputs with international immersion at universities in Europe. the learning in the course takes place in many different ways so that the students get a good idea of the challenges facing the global economy. these executives have, on an average, around eight years of industry experience across a range of verticals in media, FmcG, banking, it, telecoms, Pr, Education and bPo sectors. the intellectual capital available at mica provides a challenging environment for them to sharpen their skills to meet current and future industry requirements. such students tend to shine in responsible positions, and given an opportunity to work with an organization such as yours will excel at every task i join the mica community in inviting your organization to meet with the well-rounded, creative and experienced leaders of the future. We look forward to forging a mutually enriching relationship with your organization. prof. ashok ranchhod director, mica
  • 3. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs about MICa started in 1991, mudra institute of communications, ahmedabad (mica) is a communication manage- ment education institution. mica has set a precedent as the first residential academic institution in the country and perhaps in the asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. the institute complements the role of management education towards modernising and professionalising communications-driven businesses. the institute believes in facilitating learning, sharing ideas and experience, and encourages experimentation and innovation. While encouraging each individual to develop higher potential, mica also helps students understand and imbibe the value of teamwork. today, it is the alma mater of professionals who are serving in the media sector, marketing, marketing research, advert- ising, and emerging communication-driven businesses such as brand management, media management, retail, design communication, public relations, broadcasting, events and entertainment management to name a few. the mica brand, with its well designed curriculum assures the delivery of current, reliable and cost-effective communication management skills. the programs are structured and taught to give to the industry a set of fine communication manage- ment specialists, who are able to understand the multiple requirements of business, develop strong business strategies and measure effectiveness.
  • 4. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs about PgPCMX Having witnessed the ever-changing landscape of management education, mica sensed the need to adapt to the latest trends. the next logical step for mica was the conception of a management programme for executive level professionals. thus, the Executive Post Graduate diploma in management (communications) – PGPcmx was flagged off in 2008 after about two years of research and planning. this is a 15-month, full-time residential, aictE-approved programme. the intellectual capital available at mica provides a challenging environ- The aim of the pgpCmX is to ment for the students. in addition, it seeks to help them think faster and improve the business skills and more creatively. the course also tries to broaden the understanding of leadership capabilities of the organisational dynamics in order to improve the design and implementation participants and build on their of new initiatives. consequently, the PGPcmx curriculum requires all experience to enhance their students to undergo a global immersion through a study tour in Germany capacity for strategic decision- & switzerland along with a residential dual degree awarding masters in making. The programme offers Global communication at anglia ruskin university, cambridge. the a unique opportunity to learn PGPcmx, while aiming to offer the participants to the media & entertain- and exchange ideas with ment, retail and design industry, develops perspective and aptitude to distinguished faculty, peer serve these industry sectors in the globalised environment. the curriculum group and industry practitioners. expands the participant’s perspective and creates an aptitude to work across cultures and serve an array of industries. the programme links work experience and educational knowledge to the desired domain of each participant. as a conclusion to their formal education, each student would write a dissertation on a subject of their choice. they will be guided by academicians and professionals towards application of their theoretical learning in the business domain.
  • 5. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs coursE CoNtENt stRatEgIC MaRkEtINg CultuRE aNd CoMMuNICatIoN intEGratEd marKEtinG communication cross cultural nEGotiation stratEGic brand manaGEmEnt Globalisation studiEs BRaNd CoMMuNICatIoN mEdia and sociEtY brand PErFormancE mEasurEmEnt undErstandinG consumPtion BusINEss of MEdIa businEss oF Films FinancE For non-FinancE manaGErs mEdia convErGEncE cost analYsis For ProblEm solvinG mEdia PlanninG and buYinG BusINEss ECoNoMICs mEdia laWs MEdIa stRatEgy ENtREPRENEuRshIP aNd INNovatIoN mEdia audit intErnational lEadErsHiP WorKsHoPs on tam, nrs and irs businEss EtHics craFtinG corPoratE stratEGY PR aNd CoRPoRatE CoMMuNICatIoN INtERNatIoNal BusINEss orGanisational communication businEss ProcEss modElinG, analYsis and social and dEvEloPmEnt communication imProvEmEnt REsEaRCh MEthodology craFtinG crEativE communication consumEr bEHaviour CREatIvE dECIsIoN MakINg skIlls tExt and contExt transcrEativitY
  • 6. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs intErnational EXPosuRE dual dEGrEE the present batch of students at mica is awarded with dual degrees; a Post Graduate diploma in management (communications) from mudra institute of communications, ahmedabad and m.a. in Global communications from anglia ruskin university at cambridge, uK. the students spend one term with international students who join the dual degree programme at the aforementioned university. Following this, the cross cultural experience continued with the international students studying at mica. studying with students of other nationalities and staying at cambridge gives the students a first-hand experience in understanding new cultures. the entire batch stayed and studied as a cohort and absorbed the cultural nuances as they immersed themselves in the city life. to embrace student life to its fullest potential student took up various assignments apart from what the course stipulated. some students worked on a project with a large multinational corporation, some chose to work on projects with non-profit organizations, while others chose other forms of part-time employment. akin to the high standards set by mica, anglia ruskin university also lays a heavy emphasis on interaction with industry professionals and PRofEssIoNal coursEs academicians. For the purpose of securing the dual degree, students at Zurich university of applied submit two dissertations, one to mica and the other to its partner sciences, Winterthur, switzerland, university in cambridge. in both cases guidance is provided by renowned the students explored various academicians and professionals towards applying their theoretical modules like media Convergence learning in the business domain. this unique exposure has prepared our and Intercultural Competence. students to take on global opportunities. at berlin, the workshops included Intercultural Communication gloBal immErsion and negotiation which focused as an integral part of the course, the Executive Post Graduate diploma on cross-cultural management in management (communications) – PGPcmx program includes a and leadership, managing multi- global immersion. Here students attend workshops for a concentrated cultural teams and reconciling and holistic exposure to multiple cultures and communities. this year cross-cultural dilemmas. the students travelled to two countries: switzerland and germany.
  • 7. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs faCulty  morE CoRE FacultY saNtaNa Pathak a f MathEw business communication culture & communication shuBhRa gauR aNIta BasalINgaPPa organizational behavior marketing suBhash tENdlE aRBINd sINha (acadEmic dEan) advertising social & development communication vINa vaNI ashok RaNChhod (dirEctor) marketing research marketing adjuNCt FacultY dEval kaRtIk aMaR gaRgEsh marketing research trans-creativity falguNI vasavada taRuN tRIPathI marketing business of Films gautaM Raj jaIN organisational behaviour vIsItINg FacultY aNIRudh saXENa hEMaNt tRIvEdI asst. manager–s Group, tam media research retail communications dEBadutta uPadhyaya MINI MathuR vice President, vdopia retail management gauRav MIshRa Naval k BhaRgava cEo, @2020social marketing kaRthIk lakshMINaRayaN RajNEEsh kRIshNa business Head, colours [viacom 18] marketing research kRutI shah RIta kothaRI Founder, thinking ink culture and communication
  • 8. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs MaNdakINI sud INtERNatIoNal FacultY Gm, brand and corporate communication, arcelor mittal ashok ullal MEENakshI MadhvaNI Former dean, school of international business, Founder and chairperson, spatial access advertising reutlingen university, Germany communication BEatRIz aCEvEdo NEERaj jaItly lecturer, anglia ruskin university, uK cEo, acendo captial advisors Pvt. ltd. katalIN IllEs NIkhIl Raval director international Partnerships Project director, duke corporate Education and Principal lecturer, international leadership PaRaNjoy guha thakuRta anglia ruskin university, uK director, school of convergence RoBERt joNEs PRERNa PoojaRa senior lecturer, Entrepreneurship and innovation Gm–nbd, Percept out of Home anglia ruskin university, uK RasaNaNda PaNda saMuEl vaN dEN BERgh associate Professor, school of Petroleum management Professor RENu walIa Zurich university of applied sciences (ZHaW) associate manager, Hansa research Group stEPhEN CRouChER saMIl MalhotRa assistant Professor, department of communication. business Head, business standard ltd bowling Green state university, usa satyajIt sENguPta stuaRt wall chief manager, times of india Head of department of cambridge & u t Rao Professor of business and Economics deputy director – Finance and operations anglia ruskin university, uK sense international vIshal MahEshwaRI sr. director, Yahoo india
  • 9. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs batcH PRofIlE the class of 2010 comprises seven ambitious professionals who quit their jobs at a time when the economic recession was at its peak and took a risk, with confidence in their ability and valuing the constant rewards associated with the higher learning provided by mica and anglia ruskin university. the 2010 batch brought with them a cumulative work experience of 59 years from diverse industries. this diversity enhanced the learning experience of our participants. the valuable insights from their respective industries helped in knowledge sharing and interactions. the batch size is small but they are seven enthusiastic learners, who have put their faith in academia, undeterred by the economic downturn. the limited size in turn provided the participants with an opportunity to interact closely with their peers and the faculty. batcH avEraGE avEraGE ExPEriEncE strEnGtH aGE WorK arEas ExPEriEncE 7 32.5 years it 8.5 years telecom media/ Entertainment Finance Education advertising FmcG
  • 10. HomE  morE ashIsh saldanHa ...2009 2010... WnS global ServICe pvT. lTd. Assistant Manager, Operations communications grandTone adverTISIng and evenTS Manager, Marketing and Corporate Communications stratEGist SkylIne CommunICaTIonS Assistant Manager, Events daySprIng Production In-charge goa renaISSanCe reSorT Trainee. Hotel Operations hoTel aurora ToWerS Trainee, Captain total WorK ExPEriEncE 12 yEaRs ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 11. HomE a shish is a keen strategist with rich and insightful experience of over 11 years  bacK across a variety of industries and cross-functions. during the early part of his  nExt ProFilE career, he gained immense exposure to various aspects of event management, advertising, sponsorship, space selling, etc. the second half of his career introduced him to team management, quality tools such as lean and six sigma and exposed him to the intricacies of dealing with international clients. He is a conscientious individual who believes in building great teams. Whilst working in an industry plagued with high levels of attrition, he had the distinction of having an attrition free team for two consecutive years, demonstrating strong leadership skills and innovative thinking. His varied experience and exposure give him the skills and versatility needed in today’s business environment. His experience of over a decade coupled with recent academic insights provide him with the right tools to lead teams in developing remarkable communication strategies for corporations. ashish aspires to make a difference. in his spare time, ashish is involved with various outreach programmes as part of the ssu (searching and service in unity) a non-denomination group based in Pune. age: 33 years Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communications anglia ruskin university, cambridge advanced diploma in advertising, Marketing and Communications st. xavier institute of communication, mumbai Bachelor of Commerce university of Pune, Pune diploma in hotel Management and Catering technology bharti vidyapeeth, Pune ashish_cmx2@micamail.in saldanha_ashish@hotmail.com +91 96874 86177 http://in.linkedin.com/pub/ashish-saldanha/4/4a7/556
  • 12. HomE  morE IMRaN aHmEd jaFri ...2009 2010... hdFC bank lImITed Sales Manager, Retail Assets brand and gIlleTTe IndIa lImITed Territory Sales Incharge marKEtinG Cadbury IndIa lImITed communications gujaraT Co-op mIlk markeTIng FederaTIon Sales officer sPEcialist lImITed (amul) Executive-Marketing/Sales total WorK ExPEriEncE 9.5 yEaRs ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 13. HomE v ersatile, goal-oriented marketing communications professional with over  bacK 9 years of experience in marketing, sales and distribution, merchandising and  nExt ProFilE visibility operations, key account management, budgeting and team manage- ment. imran possesses a highly successful record in sales target achievements, relation- ship building, customer service, planning and operations and has proven himself as a problem solver and team player with excellent communication and leadership skills. He wants to take his career to the next level and believes that programmes both at mica, and aru, cambridge will help him achieve greater success in life. He believes that actions speak louder than words and in the professional world; his achievements should speak for him. Personal humility, sense of social responsibility, a positive attitude with a blend of good sense of humour, are keys to his success. imran is an avid sports person and has been actively engaged in playing cricket, football, volleyball and badminton. He also has a literary side, which shows up in his liking of ghazals, literature and urdu poetry. age: 34 years Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communications anglia ruskin university, cambridge M.B.a r.a Podar institute of management, jaipur B.tech (dairy tech) college of dairy science, anand imran_cmx2@micamail.in imranahmedjafri@gmail.com +91 90996 71417 http://in.linkedin.com/in/imranahmedjafri
  • 14. HomE  morE jagRutI saxEna ...2009 2010... neTSCrIbeS InC Communications Consultant Global ICICI lombard general InSuranCe Corporate Communications Manager communications honeyWell auTomaTIon IndIa lImITed sPEcialist Corporate Communications Partner hanmer group publIC relaTIonS Associate Consultant mak medIa and adverTISIng Executive total WorK ExPEriEncE 6 yEaRs ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 15. HomE a Public relations & corporate communications professional with good  bacK experience in leading media & communication projects and strategies. jagruti  nExt ProFilE holds a masters degree in communications management from symbiosis institute of mass communication (simc) and has over six years of work experience in managing media relations, corporate branding, creating and executing marketing communication plans, and external & internal communications. the executive post-graduation program at mudra institute of management, ahmedabad (mica) has given an opportunity to work in london and study in cambridge (uK), switzerland and Germany. Her internship at Honeywell, uK involved development of ‘marketing communication plan for key strategic customers. she believes the global learning will help her take on global challenges at work. Prior to joining mica, jagruti worked as a communications consultant at netscribes inc., a communications consultancy and assisted companies like Essar Group, bnP Paribas, reliance mF, HdFc mF and icici bank. other companies with good exposure include icici lombard General insurance, Honeywell and Hanmer Group public relations. jagruti’s interest spans across social media, external communications, corporate social responsibility and marketing. age: 28 years Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communications anglia ruskin university, cambridge Masters in Communications Management symbiosis institute of mass communications, Pune jagruti_cmx2@micamail.in jkirloskar@gmail.com +91 95102 06880 http://in.linkedin.com/in/jagrutis
  • 16. HomE  morE koMal aGarWal ...2009 2010... IShanya mall, pune Senior Marketing Manager marKEtinG & TaTa TeleServICeS, pune Area Sales Manager communications The IndIan eXpreSS, pune stratEGist Sr. Space Marketing Executive SreenIdhI InTernaTIonal SChool, hyderabad Marketing Manager & Administrator ge CapITalS InTernaTIonal ServICeS (geCIS), hyderabad Process Associate total WorK ExPEriEncE 7 yEaRs ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 17. HomE k omal is an innovator with 7 years of experience in the field of marketing, sales  bacK and business development across various industries. a vibrant professional  nExt ProFilE who believes a good team is the foundation of good business. she has been involved with strategic development of projects from conception to implementation and has successfully turned them around with perseverance, planning, creativity and analytical skills as key strengths. she has a proven track record of achieving her targets and introducing new ideas and concept in the projects handled. during the course of her career, she has been awarded for high performance and exponential business growth. Komal took an academic break to enhance her learning and skill sets to develop herself into a marketing and communications strategist. she believes that this course along with the dual degree program in uK has given her exposure and opportunity to comprehend various cultures and widen her perspectives, in order to value communications as an effective business management tool. Komal is looking forward to a challenging leadership position in the field of marketing, business development or product/brand management in india/overseas. age: 32 years Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communication anglia ruskin university, cambridge Post graduate diploma in sales & Marketing nis sParta Bachelor of Commerce (hons) calcutta university komal_cmx2@micamail.in agarwalkomal@gmail.com +91 96874 85144 http://in.linkedin.com/pub/komal-agarwal/2/aa3/a3a
  • 18. HomE  morE lalIMa bosE ...2009 2010... lInopInIon, neW delhI Group Head nEW mEdia and pr pundIT, neW delhI Consultant communications Clea pr, neW delhI sPEcialist Sr. Consultant leXICon pr, neW delhI Account Executive total WorK ExPEriEncE 9 yEaRs ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 19. HomE l alima is an accomplished professional with nine years of comprehensive work  bacK experience in the field of communications. she has a strong background in  nExt ProFilE the domain of public relations, handling communications strategies of several companies across industries. she has an excellent record of managing projects from inception to implementation and has proven her ability in managing, developing and motivating teams. in 2008-9 she decided to take a plunge into academics to broaden her learning in the field of communications, and to get an understanding of the latest thinking in the field. this brought her to mica. the dual degree offering of this course also enabled her to earn a masters degree in Global communications from anglia ruskin university, uK. she will complete her studies in august 2010. the academic break has been enriching and rewarding, and has given her an opportunity for intellectual growth. she is now eager to take this learning forward in leading a team in devising new and effective communication means for an enterprise. apart from the regular courses at mica, she had the opportunity to co –author two academic papers on self construal and organizational dissent along with Prof. croucher, s.m from bowling Green university, usa and co-students of the PGPcmx programme. Presently, she is working on an academic paper related to aids and Youth. age: 36 years Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communication anglia ruskin university, cambridge Post graduate diploma in advertising and Communication national institute of advertising, new delhi lalima_cmx2@micamail.in lalimab@gmail.com +91 98101 61449 +91 90999 26449 (amd) http://in.linkedin.com/in/lalimabose
  • 20. HomE  morE PavaN cHoudHarY ...2009 2010... TaTa TeleServICeS maharaShTra lTd Asst. Manager, Network Operations brand pCWorX Entrepreneur manaGEmEnt total WorK ExPEriEncE 8.5 yEaRs ExPErt ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 21. HomE P avan is a high energy professional who thrives in a fast-paced business environ-  bacK ment, and comes with a rich work experience of over 8 years in the it and tele-  nExt ProFilE communications domain. at tata teleservices (m) ltd., Pavan built a cross functional understanding of various business verticals including marketing and sales, aligning himself with company’s business goals. He created a platform for regular customer response and delivered quality service across maharashtra & Goa regions. in addition his consultative selling capabilities along with excellent communication skills have resulted in customer retention and revenue enhancement – in a churn intensive and highly competitive industry. Pavan has also been actively participating in motor sports as a rally driver in national events. He has also been instrumental in managing the Hepatitis b vaccination camp in Pune and a pulse polio awareness drive from Pune to delhi and back. being complacent with success is not part of his innate nature, as he believes that success is an ongoing process and is always elusive. this self initiated quest for knowledge has made him take a plunge in the communications management domain and add a fresh lease to his career motivations. age: 31 years Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communication anglia ruskin university, cambridge diploma in Computer Engineering board of technical Education (mumbai) pavan_cmx2@micamail.in choudhary.pavan@gmail.com +91 – 96874 83948 http://in.linkedin.com/in/pavanchoudhary
  • 22. HomE  morE vIkRaNt josHi ...2009 2010... ImS learnIng reSourCeS (p) lTd., mumbaI Manager-Special Projects brand and ImS learnIng reSourCeS (p) lTd., Indore Operations Manager-Central India marKEtinG Career launCher (I) lTd., nagpur Operations Manager communications Career launCher (I) lTd., nagpur Business Development Manager sPEcialist ImS learnIng reSourCeS (p) lTd., kolhapur Asst. Centre Manager ImS learnIng reSourCeS (p) lTd., mumbaI Marketing Executive STandard CharTered, mumbaI Sales Executive total WorK ExPEriEncE 9 yEaRs ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 23. HomE N ever-say-die attitude, industriousness and unflinching dedication are the  bacK key strengths, vikrant exhibits in his work. He possesses 9 years of full-time  nExt ProFilE experience showing career progression in the field of services marketing (Education sector). He has risen from the position of marketing Executive to regional Head for central india. He has worked for india’s leading players in the field of management entrance training. His work broadly included business development, counseling, teaching, mentoring and franchisee development. He also has exposure to the fields of marketing research and financial services. vikrant is an avid trekker. He loves travelling to different places and interacting with and understanding people of various cultures. He is the co-founder of a social initiative ‘sone ki chidiya’ which is committed to cleanliness. He has also undertaken study tours to Zurich and berlin. He wants to explore the concept of integrated marketing communication and its application in the real business scenarios. His career interests are brand management, marketing management and business development. age: 30 years Executive Post graduate diploma in Management (Communications) mica, ahmedabad Ma global Communication anglia ruskin university, cambridge Bachelor of Commerce mumbai university vikrant_cmx2@micamail.in vikrantvj@gmail.com +91 90999 21246 http://in.linkedin.com/in/vikrant2010
  • 24. HomE R achita exhibits the buzz, confidence and the can-do attitude dynamically across platforms. marrying two of her childhood interests - art and mathematics into a highly dynamic profession seemed quite frankly a rather absurd thing to do. However, quite recently she realized they both seem to symbiotically exist in the world of media and communications. Having spent 3 years studying mathematics at st. stephen’s delhi and applying her expertise as a media Planner at madison communications, she soon had the strong desire to acquire formal training and global exposure in this newly developed passion. Her strong academic construct continued to reflect in her professional life. she exhibited RaChIta MEhRa  bacK  nExt ProFilE outstanding strategic capabilities during her tenure at madison, independently developing and implementing media Plans. Her stint at cambridge gave her the opportunity to work with an international nGo – ‘cambridge to africa’ wherein she was recognized for her commitment to the cause and was among the top 2% of volunteers around the world. she played an instrumental role in the marketing team and successfully developed a media Pack that reflected direction and development for the organization. age: 23 years total WorK ExPEriEncE 1 yEaR Post graduate in Communications Management madISon CommunICaTIonS mica, ahmedabad Media Planner Ma global Communications anglia ruskin university, cambridge Ba (hons.) Mathematics rachita_dd@micamail.in st. stephen’s college rachita.mehra@gmail.com +91 98986 98348 http://in.linkedin.com/pub/rachita- mehra/1b/7a5/b1b ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 25. HomE l ike his first name, his profile is totally unique. He studied marketing, manage- ment and communication in different parts of the world and ran a family business for 2 years. His multifaceted profile combined with his international experience gives him the insight to understand the complex world of business and makes him aware of all the minute cultural differences around the world. today, in the age of Globalization, insights of various cultures and how people work in different countries is not just a valuable addition, but a necessity. being the eldest in a family of seven children, he learnt how to handle responsibilities at a very young age. this family status helped him mature faster than his peers. PaolIN PasCot  bacK  studEnt tEstimonials to conclude, Paolin Pascot is ready to reach for the stars with a perfect mix of a good sense of humor, a lot of hard work and sport. age: 22 years total WorK ExPEriEncE 3 yEaRs Post graduate diploma in Management reSTauranT le groS FranCk (Communications) mica, ahmedabad, india Restaurant manager Ma global Communications SIlC, lInguISTIC STay Company anglia ruskin university, cambridge, uK Guide and French teacher International Management Bachelor aj TranSporT anglia ruskin university, cambridge, uK Director International Marketing formation vanier college and andré laurendeau, eFm radIo montreal, canada Sales Assistant dut with honours in Business studies val d’Essonne university Evry, France Paolin.pascot@gmail.com Baccalauréat Es +91 99983 29601 François truffaut, bondoufle, France +33 688486455 (Paris) ashIsh IMRaN jagRutI koMal lalIMa PavaN vIkRaNt RaChIta PaolIN saldnHa aHmEd jaFri saxEna aGarWal bosE cHoudHarY josHi mEHra Pascot
  • 26. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs studEnt tEstIMoNIals  morE Hi, Hola! HEllo! My NaME Is NIColE. i am I aM ClaudIa. i am a My NaME Is jENNy. i am oriGinallY From GErmanY. cHilEan Woman livinG in oriGinallY From GErmanY. cambridGE, EnGland. after my undergraduate double after my ba in international degree in international business i have a Public relations degree business from uK i decided to take (ba) studying in cambridge/uK and and Human resource experience up the ma Global communication berlin/Germany i felt like i needed in my background. i decided take course, to further build on my to get to know the world. i wanted up ma in Global communications interest in global topics and to take to combine this adventure with program to expand my knowledge the once-in-a-lifetime opportunity my interest in the communication in globalization topics and at the to go to india! the first two weeks area that’s why i took up the ma same time experiment with the were quite intense with so many Global communication course. chance to live in one of the most impressions and things to see, hear, the decision to explore india in colorful, intense and energetic smell and eat for the first time. this environment, i feel, was one of countries of the world; india. Here now, i’ve settled in well and enjoy my best decisions. india is such an in mica i am opening my arms to my stay and studies here at mica, a interesting country with so many receive the wealth of indian culture real oasis in ahmedabad. impressions. on one hand it made and i’m continuously learning how me think a lot but it also made to see the world from another me very happy. at mica i found a corner of the planet. perfect environment to increase my knowledge about the world and communication within it. it is a very refreshing experience.
  • 27. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs studEnt tEstIMoNIals Hi, My NaME Is EzE ogBoNNIa EzE. i am a niGErian citiZEn. i studied psychology as my first information on different cultures degree and graduated with second that i can explore. i am most class upper division. i worked with delighted that i was able to make the nigerian immigration service it to ahmedabad which have given abuja, for one year as a fulfillment me an insight towards cooperating of my compulsory national Youth with indians and building my service Program in my country, i experience as a behaviorist. so far proceeded to cambridge, united the my experience has triggered Kingdom to study ma Global and increased my love for the communication which also required indian people and i will always want that i travel and study here in mica, to associate with them. to crown ahmedabad in completion of my it all, india is a home of hospitality course. i am an easy going person and i must say that i am enjoying and believe in having firsthand my stay here in india.
  • 28. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs rEcruitinG PaRtNERs  morE since its inception mica has enjoyed keen industry patronage from leading companies in india and abroad. some of the major players in the communications, marketing, research, media, consultancy, retail and design industry have recruited from mica and experienced a positive difference. the PGPcmx course, with its distinctive course offering, is designed to meet the expressed needs of the industry at the middle and senior management level. Here’s a partial list of employers that have experienced micans. MaRkEtINg and brand manaGEmEnt automobilEs Financial sErvicEs virgin mobile General motors Fidelity vodafone Hero Honda GE capital tExtilEs mahindra and mahindra HdFc bank Grasim icici lombard consumEr Goods madura Garments icici Prudential carlsberg raymonds reliance capital vF arvind brands cavincare standard chartered bank General mills otHErs Yes bank Godrej cera sanitary Ware jl morrison luxurY marKEtinG covansys l’oreal india moet Hennessy louis vuitton Essar industries lotus Herbals Pharmaceutical marketing Hcl motorola cadila orios Procter and Gamble claris life sciences siemens limited reckitt benckiser GlaxosmithKline taj Hotels titan Glenmark tata chemicals viP bags tata steel tElEcom tvs industries EnErGY idea abellon clean Energy reliance communications carin Energy tata teleservices
  • 29. dirEctor’s about about coursE intErnational batcH studEnt studEnt rEcrutinG mEssaGE mica PGPcmx contEnt ExPosurE FacultY ProFilE ProFilEs tEstimonials PartnErs MEdIa EvENts and EntErtainmEnt aGEnciEs Print communication aGEnciEs Group m dainik jagran bates madison media dna corporate voice shandwick media E2E Hindustan times Euro rscG Quasar media indian Express Fcb ulka starcom times of india jWt leo burnett tElEvision intErnEt lowe bbc affle mudra communications cnbc Glocaledge ogilvy and mather cnn ibn indiantelevision.com rediffusion dY & r disney Entertainment nautanki.tv rK swamy bbdo EsPn travel o city consultancY msm (sEt) Yahoo.com data monitor outdoor national Geographic Ernst and Young real tv big Fm Genpact star tv radio city Hewlitt Packard viacom 18 radio mirchi reach tech technologies Zoom tv technopak advisors MaRkEtINg rEsEarcH absolut data imrb ac neilen bases imrb (PQr) ac neilen orG marg KPit cummins Eclerx millward brown Fractal analytics mu sigma Frost and sullivan Quantum research Gallup tns india Hansa research tns singapore
  • 30. Please e mail or post at The Plac below addres s ement C om PGPCMX mittee Mudra I nstitute of Comm Ah unicatio Shela, A medabad (MI ns, hmedab CA) ad Tel: +91- - 380 058 IND Mobile: + 2 IA 91 96874 717-308250 or 96874 85144 86177 (A (Komal Agarwa s l) Fax: +91- hish Saldanha email: e 2717-30 ) xecutive 8349 . placem ents@m icamail.i n www.mic a-india .net