Twitter began in 2006 with just six users but grew rapidly to over 250 million users by 2009. While critics doubted Twitter's ability to generate revenue, it has increased average revenue per user and total revenues, projecting $2 billion in revenues by 2016. With a current market cap of over $20 billion, Twitter has proven it can successfully monetize its large user base despite early doubts about generating sustainable profits.

1. The
Case Study

2. In 2006

3. Jack Dorsey sent the
first ever Tweet …

4. Jack Dorsey sent the
first ever Tweet …
… Twitter had six users.

5. Twitter had 48,000 users
At the beginning of 2009

6. By the end of the year…
685,000

7. And so it began …

8. Now Twitter has over 250 million users
Million

9. Rivalling LinkedIn amongst the big four!

10. But could Twitter generate revenue?

11. But could Twitter generate revenue?
The critics had their doubts !

12. Now the ARPU is increasing

13. And total revenue is increasing too!

14. And total revenue is increasing too!
We are projecting revenues of $2 billion by 2016

15. Can Twitter actually make money?
But with a market cap of over $20 billion!

16. The
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17. The
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