2. “I’d say social • 600 million+ Facebook users
commerce is the next • 90% of consumers online trust
area to really blow up.” recommendations from people
they know Neilson Media Research, July 2009
• GtG leverages the viral power of
social networking for ecommerce
Mark Zuckerberg + charitable causes
CEO, Facebook
August, 2010
• User generated campaigns
shared with friends drives viral
growth
2
3. SOCIAL SOCIAL
COMMERCE GOOD
Gifts that Give uniquely combines the high-growth online
sectors of social commerce + social good
Gifts that Give offers high end brands and one-of-a-kind
experiences across social networks with a tax deductible
$1 out of every $5 going to any cause
of the shopper’s choice
3
4. SHOP SHARE GIVE
Only Gifts that Give reaches across these growing consumer behaviors to
deliver a complete experience
4
5. Gifts That Give
Designed for people who love to shop, loves social
networking, and want to make a social impact!
• Company Launch: Spring 2011
• Founder: Nancy Taylor, ex-Neiman Marcus sr. exec, Rick Sherlund ex-Goldman Tech
Specialist
• Headquarters: NYC
• Investors: Tomorrow Ventures, founders, various angels
• Seeking: additional angel investors for $1 million round
5
6. Target Market
Our target market Loves to Shop, Social Networking, Give
TARGET DEMOGRAPHIC:
WOMEN AGE 33-53
• Upper Middle and High Household
Income
They love
• Seek brand names, quality and to share
unique items, cool experiences
• Most aggressive shoppers, most
active volunteers, and engaged in Shop
social network Share
Give
They love They love
Shop Together and Make a to shop to give
Social Impact
6
7. Shop Share Give has Broad Appeal
• Shoppers are willing to spend for a good cause
– 55% of US Internet users said they were “more likely” to purchase a product with
added social benefits1
– US Internet users are willing to spend a premium on high-end products if they
come from a socially responsible company1
• Target Market loves Facebook
– 70% of all Internet Users use Facebook2
– 58% of US Women ages 35-44 are active Facebook users2
– 50% of Facebook users have engaged in an online cause2
• Most people in the US give – and do so online
– Individuals donate more money online than any other fundraising method1
– 76% of all Americans donate or give to a non-profit every year1
– Americans collectively donated $303 billion to non-profits in 20091
1: Alliance Trend Report 2: Inside Facebook.com
7
10. Gifts that Give Competitive Advantages
• Viral fundraising through social
networking
• Time urgency drives conversions
• Carefully curated merchandise
optimized for demographic and social
commerce
• The clean design prompts action
• Our social cause message is
meaningful
• GtG leverages the social graph to
produce a superior business model.
10
11. Marketing – the big idea
The first interactive drag and drop Facebook store for a
cause!
STEP 1 Intuitive drag and drop to create your own FB charitable campaign
STEP 2 Select your cause and describe your fundraising campaign
STEP 3 Share your campaign with friends on Facebook and Twitter
Friends earn recognition and Facebook Credits for sharing the
STEP 4 campaign, driving viral growth
NET RESULT Viral Campaigns which are fun, social, and support important causes
11
12. Leveraging social graph
Networks spread the word
virally creating exponential
growth as consumers
rallying others to shop for
the causes they ♥
12
13. We are First to Shop Share & Give in Facebook
• Users create their own fundraising
Campaign store
• They simply drag & drop up to 60
items into their store
• More product detail can be viewed by
using Quickview technology
• The system can “auto-populate” the
store
Facebook Campaign wireframe
13
14. We Built The First Real Time Campaign Monitor on Facebook
• Campaigns are displayed in two
sections. Top section for active and
bottom for completed Campaigns.
• Each campaign listing shows:
Campaign Title, Charity Name,
Amount Raised, Amount Remaining,
a countdown timer.
• Share with Friends call to action
button
• Easy to create a new campaign
Campaign Monitor wireframe
14
15. Why We Love This Model
• It is Viral
– Social awareness – it spreads because of the cause
– Social store curation is fun – create and share your own store
– Multi-level marketing is viral – financial incentive to share
• It Converts well
– Urgency drives conversion – limited time campaigns
– Simple design & limited items presented drives conversions
– Friends’ recommendations are meaningful to a purchase decision
• It Connects people
– Friends – a meaningful rallying point for a group of friends
– Vendors – connect directly to consumers around a good cause
– Charities – establish new relationships with both donors and vendors
15
16. World Class Infrastructure & Partners
• Architecture: LAMP
• Ecommerce platform: Magento (open source)
• Content management system: Drupal (open source)
• Order management system: NetSuite (cloud based)
• Host/Computing: Amazon EC/2 (cloud based)
• Database: MySQL (open source)
• Middleware: Celigo (cloud based)
• Fulfillment: MKM Distribution Services
• Shipping: Optimized shipping model (UPS, FedEx, USPS)
• Development partner: Guidance Solutions
– Foot Locker, Motorola, Hyundai, Champs, Tom’s Shoes, AC Moore, Geary’s of Beverly Hills,
• Branding partner: SALT Branding
– Microsoft, eBay, Disney, Coca-Cola, Palm ,SmugMug, Smilebox, Jawbone, Glu Mobile
16
18. The Team
Nancy Y. Taylor Rick Sherlund
“The Cheerleader” “The Gold Miner”
Founder & CEO Chairman
25 years in retail & ecommerce 25 years head of tech research at
Goldman
• VP & GM of Neiman Marcus, Short Hills, NJ • Founder – Ketchem Creek Capital
– $45 to $100m in 5 years
– Built from 13th to 5th largest store • Partner - Goldman Sachs
• SVP Di Modulo International Fine Jewelry • CPA – Arthur Andersen
• NJ Top 50 Business Women • BS, MBA, Cornell
• Board Member: NJPAC , Susan G. Komen, American Cancer Society
Joe Hardiman Jason M. Jones
“The Firefighter” “The New Dad”
COO Director of Social Networking
30+ years in retail/ecommerce ops
• VP, Ecommerce and start-up experience at Charming Shoppes (Lane • Co-founder of 5 Internet start-ups
Bryant, Fashion Bug, Catherine’s and Petite Sophisticate)
• Internet Analyst, Goldman Sachs
• $0-$165m in 5 years
• Venture Capital Analyst, Cambridge Associates
• MBA, Cornell; BS, Babson
18
19. Thank you.
For more information:
Nancy Taylor, CEO
ntaylor@giftsthatgive.com
973-763-4483
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