Risks and Rewards of Creating Authentic Content

1. Risks & Rewards of Risks & Rewards of Creating Authentic Creating Authentic Content Content Maggie Crowley, Marketing Coordinator sales@advisorwebsites.com | 1-866-638-0273 x212

2. SPEAKERS Maggie Crowley Stephanie Holmes Marketing Coordinator Advisorwebsites.com CEO The Money Finder Questio ns Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

3. AGENDA Consumer What Risks 3 behavior is changing is content marketing? & rewards ways to create valuable content Next steps Questio ns Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

4. GOOGLE IS THE NEW YELLOW PAGES % OF PEOPLE WHO DO INTERNET SEARCH 91 Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

5. WHAT ARE THEY LOOKING FOR ONLINE? 70% would rather learn about your firm reading an article rather than an advertisement 68% Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

6. WHAT IS CONTENT MARKETING? Creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

7. LIKE WHAT? Blog Whitepapers Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Video Commitm ent Next steps

8. RISKS Ain’t got time for that Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

9. RISKS Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

10. REWARDS – VAST NEW OPPORTUNITIES Top 3 rewards: 1. Build your brand 2. Establish credibility 3. Become an expert Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

11. COMPANIES THAT BLOG Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

12. COMPANIES THAT BLOG 57% of marketers acquired customers from blogging Source: State of Inbound Marketing, Hubspot, March 2012 Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

13. 3 ways to create valuable content Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

14. BEST PRACTICE TIP #1 Curate Comment Craft Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

15. CONTENT CURATION Action steps: • Start once per month • Find and share relevant pieces • Write a few sentences on why you thought it share worthy • Use images • Ask questions • Then promote on social media Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

16. CONTENT CURATION Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

17. CONTENT CURATION What about the risks? • As little as 1 hour a month • …And the rewards? Second set of eyes Share your plan with compliance Statist ics Gives you a lot more than an online resume with little writing • A good place to start • • • Allows you to build confidence in your writing Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

18. FIND, COMMENT, SHARE Action steps: • Start twice a month • Find & share relevant pieces where you have a supporting or contradictory opinion • Write a short piece linking to the original piece • Ask questions • Then promote on social media Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

19. COMMENTING ON CONTENT What about the risks? …And the rewards? • As little as 2 hour a month • Gives you an authentic voice online • Second set of eyes • Makes you more searchable and shareable • Share your plan with compliance • A good place to grow • Allows you to take the next step without creating content from scratch Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

20. CRAFTING ORIGINAL CONTENT Action steps: • Start once a week • Create a list of topics you are passionate about • Write 250-500 word pieces • Use images • Ask questions • Promote on social media Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

21. CRAFTING ORIGINAL CONTENT What about the risks? And the rewards? • As little as 1 hour a week • Builds your brank • Second set of eyes • Makes you more memorable • Share your plan with compliance • A good place to be a leader • People get to know you before they meet you • Attracts clients and COI from anywhere Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

22. CASE STUDY: BLOGGING IN ACTION Jeff uses his blog to answer frequently asked questions Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

23. BLOGGING IN ACTION “Life insurance retirement planning” Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

24. 38 Million results Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

25. Blogging: search engines love blogs Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

26. All these companies pay for results Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

27. A SIMPLE ALTERNATIVE: WHITE BOARD VIDEOS Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

28. NOW WHAT? 1. Decide where to start 2. Put it in your schedule 3. Treat it like a sale…..one day it will be 4. Start your list 5. Make a plan Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

29. EDITORIAL CALENDAR Date Topic Friday, February 7 Saving for college Thursday, March 13 3 tips for retiring couples Tuesday, April 1 What are annuities? Wednesday, May 1 Thursday, June 19 Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

30. REQUIRED TOOLS: A website Choose one with a built in blogging platform that is user friendly A second set of eyes If you don’t have a captain-grammarpants on staff, hire a free lance editor Time There is no two ways about it, writing your own content will take time. Statist ics Demo sales@advisorwebsites.com | 1-866-638-0273 x212 Pricing Commitm ent Next steps

31. NEXT STEPS sales@advisorwebsites.com | 1-866-638-0273 x212

32. THANK YOU …questions? sales@advisorwebsites.com | 1-866-638-0273 x212

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