Mini treasures wiki and the highlights of the year 2012 from the social media and community management point of view.

1. Mini treasures wiki and social media 2012
http://minitreasures.pbworks.com
Johanna Janhonen

2. Mini treasures wiki
was started in April 2009.
Let´s see the 2012 highlights
from the social media point of view.
Johanna Janhonen

3. Our biggest external
community is
still in Facebook.
A year ago we had just
passed 700 fans milestone
- now we have over 1000 fans
(the milestone was reached
3rd March 2013).
Johanna Janhonen

4. 702
Jan 2012 Typical fan is
a lady between
35 and 54 (53,4%).
Jan 2012
988
Feb 2013
Johanna Janhonen

5. The biggest countries
are USA (257), Finland (138),
UK (88), Spain (82), Italy (31),
Denmark (30) and Canada (25)
representing 66% of all fans.
Johanna Janhonen

6. In one year the amount
of our 450 Flickr
group members has
grown from 450 to 500.
The members posted
about 3000 photos during
the year
(total 9700 photos).
The most
popular photo
in our group
is the same than
a year ago.
All rights reserved by Dan Anderson.
Johanna Janhonen

7. Our daily eMagazine
The Mini Treasures Daily
was shared 1172 times in
Twitter & 184 times in LinkedIn.
It has only 19 Facebook likes.
13.3.2013
Johanna Janhonen

8. For our mini professionals
we started a LinkedIn group
called Mini Treasures Pro a year ago.
We have now 30 members in it.
Johanna Janhonen

9. We have also
556 (last year 420) followers
in Twitter, 146 (115) members
in Blogger and 11 (10)
subscibers in YouTube.
Johanna Janhonen

10. Johanna makes instructions
And presentations for and about
Mini treasures to SlideShare.
One of them was featured
in the main page in Oct 2012!
Johanna Janhonen

11. In 2011 Google fell in love
with us bringing 3 times more
visitors than in 2010 and the
trend continued: in 2012
Google brought us 112%
more traffic than in 2011.
Johanna Janhonen

12. Summer
contest
in 2011.
Our
Advent
Calendars
The amount of
Wiki traffic visitors
grew 80% grew also 80%
from 94 911 visits from 62,000
to 170 840 visits. to 111 700.
Johanna Janhonen

13. Our top 10 traffic sources
(and the change % from 2011)
1. google/organic 104 291 (112%)
2. (direct) 19 149 (94%)
3. yahoo/organic 5 220 (10%)
4. google.com/referral 4 767 (152%)
5. bing/organic 4 209 (11 %)
6. aol/organic 2 481 (58 %)
7. pinterest.com/referral 2 433 (7056 %)
8. flickr.com/referral 2 050 (-51%)
9. twitterfeed/facebook 1 607 (57%)
10. ask /organic 1 404 (96%)
Johanna Janhonen

14. Mini treasures started using
Pinterest in 2012 successfully.
In the mean time there was no
resources to fully utilize the
Flickr community we had built
earlier which caused a dramatical
drop (-51%) in the number of visits.
But still Flickr is more important
than Facebook!
Johanna Janhonen

15. In overall the hours used for Mini
treasures community management
work by Johanna was much less than
in 2011. But in the same time most
of the figures continued to grow
so the community is starting to
success even without her. :)
Johanna Janhonen

16. Mini treasures started using
Pinterest
http://pinterest.com/minitreasuresw
in 2012. It now has 20 boards
and 157 followers. The biggest
board
http://pinterest.com/jjanhone/mini-treasures
has 970 pins and 711 followers
(in March 2013).
Johanna Janhonen

17. Mini treasures started also using
a group in Yahoo in the end of 2012.
Its purpose is to guide people in
using the wiki and it was really
useful when people were filling
their advent calendar pages.
In March 2013 we have 32
members and 232 messages.
Johanna Janhonen

18. http://minitreasures.pbworks.com
Welcome to visit
Mini treasures wiki
also in 2013 :)
Johanna Janhonen