Social business insights are revealed from the following thought leaders' recent publications: Jacob Morgan, Jeremiah Owyang, Charlene Li, Tony Zingale, Brian Solis, Elizabeth Brigham, Rajat Paharia, Vala Afshar and Rachel Happe.
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3. ”You need to not only accept the crowd,
but you need to collaborate with it. Just as
companies needed time to adjust to social
media, it will take time to adjust to the
social shared world, but the same
strategies can be used to create or regain
relevancy. If you partner with the
empowered, then you will become
resilient."
Jeremiah Owyang
Chief Catalyst, Founder,
Crowd Companies
@JOwyang
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4. “Social media education helps achieve two
key business objectives:
1) Reduce the risk of social media violations
to protect employees and the company
2) Increase employee advocacy and
effectiveness, both on and off-domain”
Charlene Li
Founder, Altimeter Group
@CharleneLi
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5. “Millenials will grow as a percentage of
the workforce. We need to embrace
the technologies they use, and create
business-ready technologies. That’s
the future, and that’s where business
is heading.”
Tony Zingale
CEO, Jive Software
@TonyZingale
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6. “Only half (52%) of companies say that
their executives are informed, engaged,
and aligned with the enterprise social
strategy.”
Brian Solis
Principal Analyst, Altimeter Group
@BrianSolis
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7. “Through game mechanics and good community
management you can easily determine who your
customer champions are and who’s proven they
have deep knowledge about a product. Why not
recognize and cultivate that expertise? In the
event where an official answer is necessary,
someone from the company can step in. But,
ultimately, your community will thrive with you on
the sidelines.”
Elizabeth Brigham
Senior Director, Product Marketing,
Jive Software
@esbrigham
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9. “Disruptive, digital technologies are
revolutionizing all types of businesses and
healthcare is no exception. Mobile and
cloud technologies hold the promise to
provide quality patient care anytime,
anywhere with immediate access to vital
patient information, while big data can help
physicians to become more efficient.”
Vala Afshar
CMO and Chief Customer Officer,
Enterasys
@ValaAfshar
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10. “Inspiring change in behavior – which
ultimately creates the economic ROI benefits
– requires hand-to-hand combat. You cannot
achieve behavior change at scale by trying to
get everyone to change at the same time…As
more people adopt the behavior change, each
new conversion becomes cheaper and faster
until you reach saturation.”
Rachel Happe
Co-Founder and Prinicpal, The Commmunity
Roundtable
@RHappe
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