What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
6. Official info & comms Finding info & experts Getting work done
7. Official info & comms Finding info & experts Getting work done
To drive
Strategic
Alignment
Innovation Productivity
8. Official info & comms Finding info & experts Getting work done
Strategic Alignment Innovation Productivity
9. Official info & comms Finding info & experts Getting work done
Intranet
(SharePoint)
Wikis
Email
cascades
Town halls
All-hands
calls
Printed
publications
Department
meetings
LMS
HRIS
HR/IT info
Exec
comms
Company-
wide comms
Divisional
comms
Onboarding
Managing
talent
Product
certification
Strategic Alignment Innovation Productivity
mobile access
reach & sentiment
KPI metrics
executive dashboard
10. Ask an
expert for
help
Reuse
existing
documents
Solicit input
on decisions
Learn a new
skill
Learn a new
job
Solicit ideas
Improve an
idea
Staff a
project
Official info & comms Finding info & experts Getting work done
Intranet
(SharePoint)
Wikis
Email
cascades
Town halls
All-hands
calls
Printed
publications
Department
meetings
LMS
HRIS
HR/IT info
Exec
comms
Company-
wide comms
Divisional
comms
Onboarding
Managing
talent
Product
certification
Corp
directory
Shared
drives/CMS
Communities
of practice
Yammer
Chatter
IBM
Connections
Email
LinkedIn
Google
Google+
Strategic Alignment Innovation Productivity
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
11. Ask an
expert for
help
Reuse
existing
documents
Solicit input
on decisions
Learn a new
skill
Learn a new
job
Solicit ideas
Improve an
idea
Staff a
project
Official info & comms Finding info & experts Getting work done
Intranet
(SharePoint)
Wikis
Email
cascades
Town halls
All-hands
calls
Printed
publications
Department
meetings
LMS
HRIS
HR/IT info
Exec
comms
Company-
wide comms
Divisional
comms
Onboarding
Managing
talent
Product
certification
Email
Phone calls
Conf rooms
Web mtgs
Chat
messaging
Wikis
MS Office
Google
Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop
products
Develop
campaigns
Update
websites
Plan events
Launch
products
Create client
presos
Write
proposals
Manage client
projects
Resolve
customer
issues
Corp
directory
Shared
drives/CMS
Communities
of practice
Yammer
Chatter
IBM
Connections
Email
LinkedIn
Google
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
12. Ask an
expert for
help
Reuse
existing
documents
Solicit input
on decisions
Learn a new
skill
Learn a new
job
Solicit ideas
Improve an
idea
Staff a
project
Official info & comms Finding info & experts Getting work done
Intranet
(SharePoint)
Wikis
Email
cascades
Town halls
All-hands
calls
Printed
publications
Department
meetings
LMS
HRIS
HR/IT info
Exec
comms
Company-
wide comms
Divisional
comms
Onboarding
Managing
talent
Product
certification
Email
Phone calls
Conf rooms
Web mtgs
Chat
messaging
Wikis
MS Office
Google
Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop
products
Develop
campaigns
Update
websites
Plan events
Launch
products
Create client
presos
Write
proposals
Manage client
projects
Resolve
customer
issues
Corp
directory
Shared
drives/CMS
Communities
of practice
Yammer
Chatter
IBM
Connections
Email
LinkedIn
Google
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
All connected in a
single system of
collaboration and
communication.
13. Ask an
expert for
help
Reuse
existing
documents
Solicit input
on decisions
Learn a new
skill
Learn a new
job
Solicit ideas
Improve an
idea
Staff a
project
Official info & comms Finding info & experts Getting work done
Intranet
(SharePoint)
Wikis
Email
cascades
Town halls
All-hands
calls
Printed
publications
Department
meetings
LMS
HRIS
HR/IT info
Exec
comms
Company-
wide comms
Divisional
comms
Onboarding
Managing
talent
Product
certification
Email
Phone calls
Conf rooms
Web mtgs
Chat
messaging
Wikis
MS Office
Google
Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop
products
Develop
campaigns
Update
websites
Plan events
Launch
products
Create client
presos
Write
proposals
Manage client
projects
Resolve
customer
issues
Corp
directory
Shared
drives/CMS
Communities
of practice
Yammer
Chatter
IBM
Connections
Email
LinkedIn
Google
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
We focused on
these in earlier
webcasts.
14. Ask an
expert for
help
Reuse
existing
documents
Solicit input
on decisions
Learn a new
skill
Learn a new
job
Solicit ideas
Improve an
idea
Staff a
project
Official info & comms Finding info & experts Getting work done
Intranet
(SharePoint)
Wikis
Email
cascades
Town halls
All-hands
calls
Printed
publications
Department
meetings
LMS
HRIS
HR/IT info
Exec
comms
Company-
wide comms
Divisional
comms
Onboarding
Managing
talent
Product
certification
Email
Phone calls
Conf rooms
Web mtgs
Chat
messaging
Wikis
MS Office
Google
Docs
SharePoint
Dropbox
Basecamp
CRM, ERP
Develop
products
Develop
campaigns
Update
websites
Plan events
Launch
products
Create client
presos
Write
proposals
Manage client
projects
Resolve
customer
issues
Corp
directory
Shared
drives/CMS
Communities
of practice
Yammer
Chatter
IBM
Connections
Email
LinkedIn
Google
Google+
Strategic Alignment Innovation Productivity
mobile access
actions
decisions
context
mobile access
activity tracking
recommendations
personalized search
mobile access
reach & sentiment
KPI metrics
executive dashboard
Let’s focus on this now.
16. More and more organizations are merging their social
collaboration platform with their intranet platform
Intranet
• Corporate News / Stories
• Corporate Directory
• Internal & Executive
Communications
• Organizational “Micro-
sites”
• “Link Farms” – Links to
applications and resources
• Policies, procedures
(SOP’s), forms, templates
and other resources
Collaboration
• Project / Team-Based
Collaboration
• Committee, Working Groups
• Self-organizing groups
(such as Communities of
Practice, Interest,
Employee Resource Groups,
Affinity Groups)
Intent:
•Find/discover information and resources to do
your work
•Be informed about company news and events
•Learn about and engage with other parts of the
organization (e.g. Procurement, Legal, HR, IT,
etc)
Intent:
•Perform work
•Connect/interact with groups of people
17. This is streamlining communication for employees
without creating “another place to go”
Social Intranet – where work gets done
… plus social capabilities such as:
•Individual communications (personal blogs, status updates/micro-blogs, private
discussions and direct messages)
•Feedback on content (comments, ratings, liking), discussions/questions/clarifications,
sharing with others from inside your organization as well as external
•“Social” profile, including a person’s activity, content and expertise
•Follow people and topics of interest to the employee
•Additional micro-site types (e.g. event-based, service-based, initiative-based)
•Innovation / ideation initiatives
•Missions and achievements
•Notifications from Apps and other enterprise systems (e.g. Sharepoint)
How I want it … (real
time, digest, in my
activity streams)
Many ways to find
and discover …
including social search,
through your network,
Jive recommendations,
What Matters and
trending
Where you need it …
Outlook, Office,
browser (Jive or Jive
Anywhere), mobile
Extended through …
Apps, Jive Anywhere
18. However, social is also introducing new
considerations
• Choice – employees have more choice about what they pay
attention to
• Engagement – they expect to be able to interact and engage
with the content, so you need to stay engaged
• Network Effect & Influencers – there are others who can help
you get your message out because employees are interested in
what their peers think
• Popularity & Trending – there are multiple opportunities to get
your message heard
• Citizen Journalism - there are more voices that you can draw
upon
And by mastering them – you’ll be in a better position
19. And mobile is changing the game
Just as advertisers had to find a new way …
20. The role and nature of the Intranet are changing as a
result
We can no longer COUNT on
1.Everyone HAVING to go to the homepage to get what they need
– and therefore getting people’s attention with compelling
graphics and carousels
2.Moving onto the next item after something has been published
3.Having to attend endless meetings with business partners /
have a strong network to find out what’s going on in their business
areas
4.Relying on annual surveys to find out the effectiveness of the
Communication group
Are those days over? No – but they are quickly coming
to an end …. And why?
24. … and therefore you can’t count on getting people’s
attention with compelling graphics and carousels …
You now have more options …
You still have the
home page, but for
those who don’t
have one, you also
have:
25. … and therefore you can’t count on getting people’s
attention with compelling graphics and carousels …
You now have more options …
• Custom Streams
• Network Effect
• Trending Content
26. 2. Moving onto the next item after something
has been published
27. 3. Attending endless meetings with business partners
to find out what’s going on in their business areas
29. 4. Relying on annual surveys to find out the
effectiveness of the Communication group
Know if your message is
getting through in the moment
Measurable impact
Identify top people who refer
your message to others
Gauge organizational
alignment and
sentiment