2014.08 CIO Retail Summit Online eCommerce sites use billions of data points to inform decision-making and tailor the customer experience. With the proliferation of in-store sensing technology, the use of location analytics will level the playing field and provide the same data driven insights into offline shopping trends and behavior. Euclid Analytics provides a cloud-based, location analytics platform that analyzes trillions of in-store shopping sessions each year to understand and optimize the path to purchase. In this session you will learn how to: Diagnose leaders and laggards chainwide - understand what's driving sales and predict strong and poor performance Utilize behavior data and location specific analytics to drive marketing, operations, and strategic decision-making Measure and improve your customers in-store experience for free - no additional sensors to install, no licenses to buy, no subscription to pay

1. Big Data and Location Analytics
Euclid Analytics | Will Smith | CEO
© 2014 Euclid – Proprietary and Confidential

2. Harnessing Big Data for Retail - Agenda
1. More Data Is Being Generated by Consumers
2. The Challenge is Transforming Big Data into Actionable
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Insight
3. Big Data in Your Locations Can Be Made Simple
4. To Drive Your Customer Experience and Store Performance
5. And Make Smart Predictions and Decisions for the Future
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3. The Big Data Explosion
2/3 of the U.S. market owns smartphones (56% growth in 2 years)
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41.8% 45.0% 46.5%
50.5% 54.0% 57.0% 58.5% 61.5% 65.2%
80.0%
60.0%
40.0%
20.0%
Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013
Smartphone Penetration (Last Two Years by Quarter)
91% Share of retail sales that are offline
Expected increase in mobile data traffic
from 2013 to 2018 (15.9 exabytes/month) 11x
Growth of global public Wi-Fi hotspots
from 2011 to 2015 (to 5.8 million) 350%
46.2% Share of Wi-Fi of all global IP traffic in
2015 (5x increase from 2011)

4. Location Analytics
Harnessing Data Generated in Physical Locations
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Data Science
& Analytics
Sensors
(Hardware Partners)
Actionable
Insights &
Reporting
Shoppers
(Smartphones)

5. Leading Data Science & Location Analytics
The Company
 Founded in 2010
 San Francisco HQ with global reach
 $25mm in Tier 1 venture funding
 First to invent Wi-Fi retail analytics
 Patented analytics technology
The Team
 CEO’s family built the first
Backed by leading investors Benchmark and NEA
Market leadership recognized by
© 2014 Euclid – Proprietary and Confidential
shopping centers
 Co-founder started Google
Analytics (Urchin)
 Executives from Ariba, Cisco,
Reputation, and Tibco

6. Status Quo Today
Activity In-Store and Around Your Locations
How am I attracting customers to stores?
What’s happening in stores?
Am I bringing shoppers back?
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Physical Stores Have
Traffic
?
Sales
Video Counters
Precise traffic counts
POS Systems
Sales, Transactions, ADS

7. Online Analytics for the Offline World
E-Commerce Physical Stores
Unique visitors
Click-through rate
“We’re starved for actionable, real-world shopper behavioral data.”
CFO, nationwide apparel retailer
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Engagement
Repeat visits
Purchase
Attraction
Engagement
Retention
Purchase
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8. Monitor and Manage Your Locations
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Visitor Metrics
Outside Opportunity
Walk-by
Visitors
Storefront Conversion
Duration
Engagement Rate
Bounce Rate
New Visitors
Repeat Visitors
Attraction
Engagement
Retention
Purchas
e
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9. Make Getting Started Simple
Start for free with Euclid Express
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Easy Activation – No Hardware, No Dedicated In-Store Installation
Essential Visitor Metrics
Customizable Dashboards
Compare Locations
Custom Reports

10. Grow Your Location Intelligence
 Integrate your location
analytics into one
cohesive data platform
 Euclid provides data
expertise, big data
processing, and
integrated reporting to
simplify location data
management
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11. Address Core Business Needs
Marketing Operations Executive
© 2014 Euclid – Proprietary and Confidential
Campaign
effectiveness
Customer loyalty
Store & regional
performance
Zoning & staffing
Benchmarking
Real estate
planning
Assess how well you attract, engage, and retain customers
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12. What You Need Analytics to Do For You
© 2014 Euclid – Proprietary and Confidential
© 2014 Euclid – Proprietary and Confidential

13. Find Performance Trends Quickly
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 Compare
locations
 Choose any
metrics
 Assess
chainwide
and regional
performance

14. Invest Intelligently in Your Locations
Identify leaders and laggards
© 2014 Euclid – Proprietary and Confidential
and where to invest
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15. Know What’s Happening At All Times
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16. Produce Fast Reporting for All Groups
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17. Manage and Design Experience
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18. Tapping Massive Data Scale
Over 10 billion events daily
Over 300 million shopping sessions yearly
Over 200 million shoppers detected (unique devices)
Thousands of APs activated
Hundreds of customers
Dozens of countries globally
Industry benchmarks and predictive forecasting
© 2014 Euclid – Proprietary and Confidential
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19. © 2014 Euclid – Proprietary and Confidential
Thank You!
Will Smith, Founder and CEO
will@euclid.com
www.euclidanalytics.com | sales@euclid.com | 415-445-4570

20. © 2014 Euclid – Proprietary and Confidential
© 2014 Euclid – Proprietary and Confidential