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Social Media Marketing Best Practices Trends and Market Penetration Rates Social Media Site 78%   have a corporate or employee sponsored site .  Posting Frequency 52%   post new content at least once a week .   Corporate Policy 48%   have a formal SM policy in place.   Formal Plan 43%   have a detailed SMM plan developed .   Bookmarking Sites 30%   actively use bookmarking sites .   Widget Usage 26%   have developed a widget for sharing.   Market Penetration Rates Released by MetricsBoard - June, 2010. The results are crowd generated and compiled from online participants who have taken a  free MetricsBoard Web 2.0 Marketing benchmark assessment.  www.metricsboard.com Copyright 2010 MetricsBoard

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Social media market penetration benchmark data

  • 1. Social Media Marketing Best Practices Trends and Market Penetration Rates Social Media Site 78% have a corporate or employee sponsored site . Posting Frequency 52% post new content at least once a week . Corporate Policy 48% have a formal SM policy in place. Formal Plan 43% have a detailed SMM plan developed . Bookmarking Sites 30% actively use bookmarking sites . Widget Usage 26% have developed a widget for sharing. Market Penetration Rates Released by MetricsBoard - June, 2010. The results are crowd generated and compiled from online participants who have taken a free MetricsBoard Web 2.0 Marketing benchmark assessment. www.metricsboard.com Copyright 2010 MetricsBoard