Quick deck on assisted sales and direct sales, with data from Google.

1. Does Social Assist Sales or Drive
Direct to Sales? (U.S., All Industries)

2. Does Social Assist Sales or Drive
Direct to Sales? (U.S., Auto Industry)

3. Does Social Assist Sales or Drive
Direct to Sales? (U.S., Consumer Packaged Goods)

4. Does Social Assist Sales or Drive
Direct to Sales? (U.S., Travel Industry)

5. Does Social Assist Sales or Drive
Direct to Sales? (United Kingdom, Travel Industry)

6. Does Social Assist Sales or Drive
Direct to Sales? (Source)
http://www.google.com/think/tools/customer-journey-to-online-purchase.html