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Successful Healthcare Promotions

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Overview of the business challenges facing the healthcare industry and pin point some successful marketing campaigns that have helped hospitals, nursing homes, and other organizations associated with healthcare improve their brand awareness.

Publicada em: Saúde e medicina, Negócios
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Successful Healthcare Promotions

  1. 1. Understanding Healthcare Industry Putting the “CARE” back in healthcare!
  2. 2. Agenda This isn’t going to hurt a bit. 1 2 ✓ Promotional Products Industry Research Healthcare Market Research 3 Interview with Medical Director, ER Doctor, and Chairman 4 Great Opportunities! 5 Have some Fun!
  3. 3. Promotional Products Industry Research Healthcare is top buyer of Promotional Products $ Spent on Promo Products Source: Counselor Magazine Sate of the Industry 2009 - 2013 +20% +17% 15% 14% 12% 2010 2011 2012 2013 2014
  4. 4. Market Research The President Wants You to Get Rich on Obamacare NY Times Magazine Article – Oct. 30, 2013 By Adam Davidson More than insurance mandate. Transforms medicines business model. Law makes investors rich. “With the right understanding of the industry, privatesector markets and bureaucratic rules, savvy investors could help underwrite innovative companies specifically designed to profit from the law. Billions could flow from Washington to Wall Street, indeed”
  5. 5. Marketing Doctor What’s wrong with healthcare? ✓ 1 Product ✓ 2 Price ✓ 3 Place (Distribution) ✓ 4 Promotion ✓ 5 People ✓ 6 Purpose ✓ 7 Passion Passion
  6. 6. Great Opportunities Get Involved In Your Healthcare Wellness Education 1 Healthcare organizations need to inspire doctor’s to lead the community with wellness education and programs that get people engaged. Healthcare Literacy 2 Expose the costs of healthcare and help people make better decisions for their family and the community.
  7. 7. Successful Healthcare Campaigns Awareness 1 Grand Openings 2 Maternity 3
  8. 8. Don’t Be Afraid of Plush Toy Promotions Safe Then, Safer Now • Products safe for all ages • Products independently product safety tested • Pay attention to age grade recommendations
  9. 9. Custom Plush w/ Sound ”Ouch Take Me To Regions” Reege takemetoregions.com YouTube Videos playing Piano Facebook Posts Hospital Specific Character w/ Purpose
  10. 10. Gabe’s Chemo Duck Comfort, Education, Companion Huggable Hope Chemoduck.org Donate Shop On-Line Register On-line community For Hospitals
  11. 11. Bedside Healer Being There Is What Matters Most Bedsidehealers.com On-line commuity Great Story Hospitals can order
  12. 12. EXCLUSIVE WEBINAR ONLY OFFER FREE Client Spec. Sample • • • • • Email healthcare organization logo No Set-up Charge No Shipping 100% Free $65 Value
  13. 13. THANK YOU! Contact: Jim Socci 484-788-0888 jsocci@artistictoy.com