Opening presentation for the #4MyGen Session at the 2012 SCDI Annual Forum

1. ENERGISE2-0.COM
#4MyGen IDEAS LAB
Dr Jim Hamill
Alan Stevenson
Jim Duffy
Jane Gotts
www.energise2-0.com

2. The times they are a changing
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3. The End of Business as Usual?
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4. Time for Radical Change?
• Is it time for a wakeup call?
• Is it time to break away from the approach to
business passed on by our parents and grandparents
for the past 100 years?
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5. Two Main Areas
• Engage and Empower
– The Social Media Revolution
• Entrepreneurship
– Changing the Rules of the Game
Report back to the main conference
Develop Action Plan for moving forward
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6. A conversation NOT a dialogue
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7. The Social Media Revolution
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8. Social Media Revolution
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9. Infographic
A Day in the
Internet
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10. Key Things to Remember
about Social Media
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11. 1. It’s a Revolution
A fundamental and revolutionary change
in online behaviour, expectations and
the online customer experience.
The end of the ‘read only’ Internet
Content generated by the network for
the network
We are no longer passive consumers of
content/brand messages
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12. 2. It’s Social
A conversation
not a broadcast
platform
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13. Be Social
New ‘mindsets’ are
required to be successful in
social media
‘BE SOCIAL BEFORE
DOING SOCIAL’
How social is your
organisation?
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14. 3. Power Shift
Social media empowers
customers, empowers the
network
We no longer control the brand
The brand becomes the customer
experience of the brand –
experiences that are widely
shared online
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15. 4. Declining Effectiveness
Declining effectiveness of traditional
approaches to sales and marketing
Does anyone listen any more?
We are no longer passive sheep
waiting to be ‘driven’ to web sites
If you treat us like sheep, we will tell you
to ‘flock off’
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16. Advertising – Customer Breakup
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17. 5. The End of Business as Usual
New ‘mindsets’, new business
approaches and new performance
measures are required
NOT a broadcast medium. Its
about listening to and engaging
with customers, partners, your
community, your tribe
This is something we are not very
good at doing. We prefer telling
people how good we are
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18. The End of Business as Usual
‘Winners’ will be those
organisations who fully utilise the
interactive power of Web 2.0
technology for engaging with
and energising customer and
network relationships
How strong is the quality of our online network?
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19. In Common?
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20. Collapse
• All are in various stages of collapse due to outmoded business
models and the digital revolution
• For some, the collapse may be terminal
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21. Who Will Be Next?
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22. Key Questions
How do you use social media?
What progress has your organisation
made? Is it fully leveraging the potential
of social media for achieving sustained
business growth and competitiveness?
How can social media be used to
engage and empower the
Net Gen in Scotland?
Can social media help to alleviate
youth unemployment?
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23. Thank You
www.energise2-0.com
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24. Bob Dylan
Come gather 'round people
Wherever you roam
And don’t criticise
What you can't understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin‘
Then you better start swimmin’
Or you'll sink like a stone
For the times they are a-changin’
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