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Creating Global Talkability
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Jim Dowling
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Knowledge written up from my days at Ogilvy in Asia-Pacific.
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Creating Global Talkability
6.
Several brands have
learnt that picking an enemy, creates 'talkability.'
27.
NDTV’s Big Fight
28.
Amitabh Bachchan Sachin Tendulkar
India’s modern day “deities”
32.
Thai Airways Thailand’s
prompted favourite brands Singha
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