2. +
Types of Internet Marketing
Organic Search – Includes Search Engine
Optimization (SEO) and Search Engine Marketing
(SEM).
Setting up Google Webmaster Tools and Google
Analytics
Keyword research
Onsite optimization – Best practices for internal page
linking and keyword density.
Offsite optimization – building external backlinks, Social
Media Marketing, Video Marketing
Pay Per Click Marketing – Primarily Google
Adwords.
Sending traffic to your Landing Pages
Ad groups
Tips for successful Keyword bidding.
Conversion Optimization
A/B testing your landing pages
Sales Funnels
One Call to Action per Landing Page
Learn from your users. Feedback Widgets
3. +
Internet Marketing
Social Media Marketing
Survey of Social Media Platforms
http://www.mediabistro.com/alltwitter/files/2012/11/social-networks-
snapshot.jpg
Claiming your Brand
Building a Facebook Business Page
Optimizing your Page
Finding Fans
Using Apps
Setting up a Twitter Account
Getting Followers
Timing your Tweets
4. +
Internet Marketing
Managing your Social Media Platforms
Hootsuite
Sprout Social
HubSpot
Postling
Email Marketing
Choosing an online email provider
Create a branded email template
Setting up a drip campaign
Segmenting and creating lists
5. +
Internet Marketing
Lead Generation
Feedburner Status
Possible Feedburner replacements
Answering questions to develop leads
Yahoo Answers
Quora
Linkedin
6. +
Internet Marketing
Analytics
Setting up Google Analytics
Establishing Goals
Other tools:
SEOMOZ
Ahref
Raven Tools
7. +
Internet Marketing
Content Marketing
Creating a Blog
Using Social Media to promote your content
Guest Posting
Social Sharing Mechanisms and Tools
Infographics
Write about others