Creating an awesome opt in offer / Lead Magnet | WebGrrl.TV

Creating An Awesome Opt-In Offer
Attracting Your Ideal Client & Building Your List!
Jill Lampi Digital Marketing: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
Opt-in offers, aka “Lead Magnets” are the first stage
of your “sales funnel” online. Done correctly, they
pave the path straight to your core programs!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
FREE training workshops to
help you:
- Generate Traffic
- Capture New Leads
- Convert Leads To
Buyers
- Keep those buyers
happy & referring their
friends!
Got friends who might
benefit? Let them know!
http://WebGrrl.TV/

Thank you for joining me!
Come back again every Tues: http://WebGrrl.TV
If you find this presentation valuable, please share word about it on your
favorite Social Media & entrepreneurial hangout spots!
Social Media | Facebook Groups | LinkedIn Groups
Discussion Forums | Your Blog :)

This training workshop is about
Creating An AWESOME Opt-In Offer

This material can be applied to ANY industry.
It’s an excellent way to grow your email list.
It’s an excellent way to START to grow your
email list!

Why This Webinar Is Different
The three keys to this training…
1.
2.
3.

1. Speed
2.
3.

1. Speed
2. Process
3.

1. Speed
2. Process
3. Focus

Why does this matter?

Human Psychology
+
The psychology of how savvy marketers get the
attention of their target market and then
systematically and predictably turn them from
prospects into customers at just the right pace

Why These 3 Things Matter
1. People Are Busy (speed)
2.
3.

2. People Are Busy (process)
3.

2. People Are Busy (process)
3. People Are Busy and YOU Are Busy (focus)

Now I know we haven’t talked about what an Opt-In Offer even IS yet, but I’m curious…
Do you already have
a Lead Magnet on your site?

Now I know we haven’t talked about what an Opt-In Offer even IS yet, but I’m curious…
Does anyone have MULTIPLE
Lead Magnets on your site?

By the end of this webinar…
You’ll have learned:
● What a Lead Magnet is
● Why Lead Magnets & Opt In offers are used
● What to do to make your opt-in offer AWESOME
… and I’ll show you a variety of Lead Magnets from around
the ‘web to learn from as well.

Take Action Right Away!
This webinar training contains information you
can apply IMMEDIATELY.
Whether you’re building towards launch…
… or are already mid-launch
… or even if you don’t have a launch planned.

Alright, STOP!
I’ve got some gifts
for you!
Limited availability,
only for webinar
attendees.

Gift #1: Free Strategy Session
If your lead Magnet isn’t hitting the mark &
you’re not satisfied with the signups you get, let
me work with you to share your flair :)
http://calendly.com/jill-lampi

Gift #2: Lead Magnet Swipe File
Get a Swipe File of the Lead Magnet examples I gathered
for this webinar, plus ones that didn’t make the short list
but are still awesome.
To get the swipe file, reply to any of the webinar
reminder email and let me know what your biggest
takeaway from this webinar was.

Don’t Worry...
I’ll repeat that information at the end of the
webinar so you don’t have to write it down.

Alright, let’s get going!

Since you’re attending this webinar, you’re
obviously serious about bringing your business
to the next level, so you’ll want to pay close
attention.

Close off those distracting things, close the
door, put your phone aside…. :)

Introduction
Hello! My name is Jill Lampi,
and I’ve been an Internet
(and karate) nerd since 1991.
That’s right, 1991.

Back then, to the general public the Internet
was mainly an educational tool
Surfing the web using text-based browser, Lynx

I got onto the Internet during University.
There were four modems in TOTAL for off-
campus folk to dial into.
There were NO graphical
browsers, and only ASCII art.

Commercialization Of The Internet
It didn’t take long for commercialization to
begin.
ISPs (Internet Service Providers) allowed the
public to access the ‘net, and along with access,
we got email & web hosting space.

Working Online: This Kid’s Dream
The day I got my first job at one of those ISPs in 1996 was a
real turning point in my life.
Before that I was a Medical Transcriptionist, working in a
quiet office, doing the same thing day in and day out.
My years as Tech Support & Sysadmin exposed me to some
of the ODDEST computer glitches & let every beta test web-
based software be my playground!

In 2007, I Started Private Consulting
Helping people learn how to use the Internet, including
websites, blogs and SEO, for their marketing.
But in 2012 after struggling to sell services that seemed like
“money sinks”, I actually went back and got a J.O.B.!

Just 2-3 Years Ago...
When I would talk to people about their
businesses online, I found it DIFFICULT to get
excited.
I LOVED the Internet myself but for YEARS
had the same struggles about marketing a
business online… Maybe these are familiar:

Sure, everyone needs a website for their
business or they’ll be invisible compared to
their competitors.

Sure, everyone needs to get set up with Social
Media & start blogging for the same reason.

And sure, it MAKES SENSE to build an email
list, and to keep in contact with your customers
and prospects.

But the same questions would always
come back time and again...

“How do I get people to sign up to my list?”
“How do I get them to buy my stuff?”

I found myself struggling to answer those questions,
and it really BOTHERED me.

At the time, the answer to question #1 was to entice visitors
with the promise of a “newsletter”, or of “tips and tricks”
that would be mailed out periodically.
“Download My Newsletter”

It Felt Empty.

Bridging The Gap
And even when they DID have a decent email list with
people signing up regularly, I found myself struggling to
help them bridge the gap between a curious visitor and a
paying customer.

Thankfully, the Marketing World seems to have
shifted FAVORABLY in the past two years.
By the time I started back into private
consulting in Nov 2014, the landscape had
changed!

People were coming to me with the same
problems, but thanks to the shift in the
marketplace, the answers are now coming to
me differently!

Here Are The Two Main Problems
1.
2.

1. Not Making Enough Sales
2.

1. Not Making Enough Sales
2. They’re Overwhelmed By Technolgy & Theory

Let’s dig deeper into #1: Not Enough Sales

What People Struggle With...
1. How to GET & HOLD the attention of their target
market long enough for a connection to be made
2.
3.

2. How to NURTURE them towards the larger purchases
without “hurrying” them or “ignoring” them
3.

2. How to NURTURE them towards the larger purchases
without “hurrying” them or “ignoring” them
3. How to (ethically) maximize income from each
customer without being “pushy” or “salesy”.

This webinar focuses on
Issue #1: Not Enough Sales
Topic #1: Attracting Attention & Making A
Connection

Done Right...
This webinar’s strategy is the first and
IMPORTANT step towards increasing sales, but
for the most part there is NOT always a clear &
direct line from the opt-in offer to sales of your
products and services.

Done Right...
Occasionally this webinar’s strategy may result
in a fast sale, but most of the time it will lead to
a meandering journey with each prospect that
eventually leads to a sale...

But it MAY NOT, EVER!

Feeling Overwhelmed?
And of course, if #2 is your primary challenge,
and you’re feeling overwhelmed with all of the
theory and technology to put your business
processes into action...

This webinar will both
HELP you and HINDER you.

HELP:
Because the more you attend training like this,
the more clarity you’ll get
HINDER:
Because the more you attend training like this,
the more ideas you’ll be given to think about!

Alright, let’s get down to it, shall we?

What Is An Opt-In Offer
(AKA “Lead Magnet”)?

Essentially, they’re an “ethical bribe”.
It’s like we’re saying to our prospect:
“I’ll give you this THING and you give me your
email address & permission to mail you again
in the future, okay?”

In Short...
An Opt-In Offer or Lead Magnet is designed to
exchange value.
Enticing website visitors to sign up to your
email marketing list in exchange for some kind
of product, coupon or information they value.

Because there are such a variety of offers out
there to model after,
I think it’s important to point out some good
ones and some bad ones, so I’ll be doing that
later on.

We’ll also review the key elements for making
an opt-in offer that is both enticing for the
visitor to download AND extremely vluable
when they DO download it, so there’s no feeling
of being “ripped off” or “duped” in the
exchange.

Important Note:
We’re going for a
Quality Opt-In
not a
Complicated Opt-In

Why Do We Need Opt-In Offers, Anyway?

There are two main reasons:
1. The Important Legal Blah-blah-blah
2. The Compelling Psychological Stuff

The Legal Stuff
Short and long:
I am not a lawyer - consult one. My understanding:
- If a prospect emails you inquiries, it’s OK to reply back and share your products & services
without opt-in.
- Any promotional messages need your prospects and clients to both opt in AND confirm
their opt in before you can promote to them (MailChimp etc)
- Reasonable follow-up & reminders ie: from EasyWebinar system is OK
Yes, CanSpam 2014 laws affect you even if you’re not Canadian.

The Psychological Stuff
While laws and threats motivate us, there are
other things that compel us.
I think this part is more important.
(obviously it’s more compelling ;) )

This “Internet” Thing
● Has a LOT of information on it
●

This “Internet” Thing
● Has a LOT of information on it
● Has a LOT of products and services on it

Attracting New Clients
● In the age of a Skeptical Audience
●
●

● How to shift AWAY from “publishing”
●

● How to shift AWAY from “publishing”
● How to move TOWARDS “engagement,
teaching & demonstration”

The Overall “Why”
Can be summed up in two words:

TRUST

TRUST
and
CREDIBILITY

Let’s talk about
TRUST &
CREDIBILITY

Let’s talk about
TRUST

How About
CREDIBILITY

Three Types of Credibility
1.
2.
3.

1. What You Say About YOURSELF
2.
3.

2. What OTHERS Say About You
3.

2. What OTHERS Say About You
3. What You DEMONSTRATE

The ‘Litmus Test’ of a good Opt-In offer is
about #3 - the DEMONSTRATION of expertise
and credibility.

If you can look at your opt-in offer and say to
yourself
“YES, that demonstrates an important part of
my skills and abilities and values just fine!”
Then you’re on the right track.

The Anatomy Of A Lead Magnet
Let’s take a high-level view of the Lead Magnet itself and
discuss the imortant points that make it truly AWESOME
… instead of just mediocre.
Because there are some truly mediocre offers out there, and
I know you don’t want yours to be one of them.

Stay Tuned...
Afterwards, I’m going to take you through a
sample of Lead Magnets I’ve found online so
you can see specific examples in action.

An Awesome Lead Magnet
1.
2.
3.
4.
5.
6.
7.

1. Is highly valuable to the recipient
2.
3.
4.
5.
6.
7.

2. Can be consumed in under 5 minutes
3.
4.
5.
6.
7.

3. Provides immediate gratification
4.
5.
6.
7.

4. Speaks to a very specific problem
5.
6.
7.

5. Language speaks to the results of the offer
6.
7.

6. Focuses on ONE big promise
7.

6. Focuses on ONE big promise
7. Is connected to your core offer

From the high level, Let’s look at some different
TYPES of Opt-In offers you could make.

There’s 5 More Types...
Want the full list of 10 types of Easy Lead
Magnets for any niche? Download it here:
http://JillLampi.com

Now let’s look at some examples I’ve gathered
from around the web...

The Next Steps
Now you’ve learned some powerful strategies for
putting together an Awesome Opt-In Offer and I’ll bet
you’ve got questions about how to get it all going!

Thank you for joining me!
Come back again every Tues: http://WebGrrl.TV
If you found this presentation valuable, please share word about it on your
favorite Social Media & entrepreneurial hangout spots!
Social Media | Facebook Groups | LinkedIn Groups
Discussion Forums | Your Blog :)
Tag me so I can see it and thank you!

I’d Like To Offer Some Help...
Is your Lead Magnet not quite “hitting the mark”?
Looking for advice on how to continue the campaign until it turns into a sale?
Book a complimentary 30min strategy call TODAY & let’s talk!
You’ll leave with greater clarity & knowing your next priorities
PLUS I’ll give share info about tools you can use to make things easier!
Reserve your spot today!
calendly.com/jill-lampi

Don’t Forget
Free Gift #2!
Lead Magnet Swipe File
I’ve scrounged and gathered
examples of Lead Magnets from
around the ‘net and would like to
share the list with you!
Offer only valid for webinar attendees, and
only for the next 24h - so get in touch with
me today for the document!
To get the PDF: Send an email by
replying to any of the webinar reminders.
Tell me your biggest takeaway from the
webinar and I’ll send it right away!

Creating an awesome opt in offer / Lead Magnet | WebGrrl.TV

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