Cybersecurity Awareness Training Presentation v2024.03
Social Networking 101 for JCI Canada
1. Social Networking 101
A “How To” for JCI Canada
Presented by Jillian Walker, JCI Calgary
2. What is Social Networking?
• “Social network service that focuses on
the building and reflecting of social
networks or social relations among people,
who share interests and/or activities”
• Two way street
– Not about broadcasting…
– Instead focus on conversation and
engagement
3. Requirements of Social
Networking
• Be active and responsive
• Ask for continual feedback and ideas
• Include personality
• Encourage sharing (quality content)
Adapted from Mashable.com
4. Importance of Branding
• The concept of being “googled”
• Conversation is already happening
• Building trust
• Expanding your reach
• Holding the power
Adapted from www.socialmediatoday.com
6. JCI Areas of Opportunity
Individual
Business
Community
International
7. JCI Corporate Programs
• Competitions from Local to International
– JCI World Debating Championship
– JCI World Public Speaking Championship
– JCI Ten Outstanding Young Persons of the
World (TOYP) Program
• JCI Twinning Program
8. JCI Partner Programs
• UN MDG’s [UN Millennium Summit]
• Nothing But Nets [UN Foundation]
• Corporate Social Responsibility [UN
Global Impact]
• Better Business Plan [Int’l Chamber of
Commerce]
• CYEA [Flanders District of Creativity]
14. “New” JCI Canada Networks
• Website: www.jcicanada.com
– Newsletter: emailed to all members
• LinkedIn: www.linkedin.com/in/jcicanada
• Facebook: www.facebook.com/jcicanada
• Twitter: www.twittter.com/jcicanada
• YouTube: www.youtube.com/user/jcicanada
• Skype: jcicanada
15. What is LinkedIn?
• “Business oriented social networking site”
– Ability to create “company” pages, which
includes home page, list of membership,
events, links, and statistics
– Opportunity to participate in question &
answer, join groups, and create polls
• 47.6 million users globally
Adapted from Wikipedia
16. What is Facebook?
• “Social network service used for creating a
profile, exchanging messages, updating
status’, creating events, and strengthening
relationships.”
• More than 500 million active users
Adapted from Wikipedia
19. What is Twitter?
• “Social networking and microblogging
service enabling users to send and read
other users’ messages called “tweets”’
– Posts limited to 140 characters
– Ability to subscribe to other users’ tweets
(known as “following”)
– Ability for other users’ to subscribe to your
tweets (known as “followers”)
Adapted from Wikipedia
20. Twitter
• Account: www.twitter.com/jcicanada
• Changes:
– Created account
– Created “following” consisting of JCI
members, chapters, senators, trainers;
national partnerships (Junior Achievement,
ACE/SIFE); and international partnerships
(AIESEC, UN, Nothing But Nets)
– Created “lists”
22. Twitter Quickie
• tweet = 140 character (or less) post
• @reply = to respond to others [ie.
@jcicanada]
• DM = direct/private message
• RT or retweet = share and/or comment on
the posts of others [ie. RT @jcicanada]
• twitpic = service used to share photos
23. What is YouTube?
• “Video sharing website on which users can
upload, share, and view videos”
– Available in 24 countries and 29 different
languages
– 15 minute limit
– “Share” function
– More than 14 billion videos viewed
Adapted from Wikipedia
25. What is Skype?
• “A software application that allows users to
make voice calls over the internet”
– Also features instant messaging, file transfer,
video conferencing
– Benefits of using organizational account over
personal accounts
• More than 521 million users
Adapted from Wikipedia
27. What Should You Communicate?
• Programs
– Corporate
– Partner
– National, Regional, Local
• Events
• Successes
• Member Movements
– International, National, Regional
28. What Should You Communicate
Cont’d
• Programs
– International, Americas, National, Regional,
Local level
– Partner
• UN MDG’s, Nothing But Nets, Corporate Social
Responsibility, Better Business Plan, CYEA
29. What Should You Communicate
Cont’d?
• Events
– International, Americas, National, Regional
• Events typically created by another party (ie. HQ,
COC, etc)
• Share link to event through JCI Canada networks
• Ideally JCI Canada will be largest JCI network in
Canada, offer to communicate National & Regional
events via JCI Canada networks
30. What Should You Communicate
Cont’d
• Successes
– International, Americas, National, Regional, or
Local level
• Effective Speaking, World Debating, CYEA, TOYP,
Twinning
• Congratulate and offer support to other LOM/
NOM’s
– Partnerships
• Junior Achievement, SIFE/ACE, AIESEC,
• UN, Nothing But Nets
31. What Should You Communicate
Cont’d
• Movements
– JCI World President and Officials
– JCI National President and Officials
– JCI Regional Presidents and Officials
32. Frequency of Communication
• Website: Monthly
• LinkedIn: Weekly
• Twitter: Daily
– “Scheduled” tweets daily; interaction as often
as possible
• Facebook: Multiple times per week
• YouTube: Monthly
• Skype: Occasional
33. How will we do this?
• Recruitment of “Community Manager”
– Responsible for managing ALL social
networking sites with assistance of National
Board
– Strong communication and writing skills req’d
• 3-4 volunteers nationally to assist with
weekly/daily updates
• Consistency is key
34. Communication to LOM’s
• Promote new networks JCI Canada is
involved with (newsletter feature)
• Protocol to get LOM event/activity
communicated through JCI Canada
networks
– Email to update@jcicanada.com
– 3 days to 6 months in advance
35. Communication to LOM’s Cont’d
• Distribute “Social Networking 101” PPT
presentation to Chapter & Regional
Presidents
• Advise guidelines can be adapted to the
local level
• Encourage use of social networking at the
local and regional level
• Offer support from National Board