The document summarizes The First Club, a rewards platform that allows customers to redeem points and vouchers for digital content. It offers customizable programs for loyalty programs, corporate rewards, and promotions. Customers can browse and instantly download music, games, books and other content. The platform is available in three packages - Bronze for basic redemption, Silver for co-branded portals, and Gold for fully-customized and branded digital download services. It provides benefits like increased customer engagement and ROI for promotions compared to physical fulfillment.

1. ™

2. introduction
The worldwide solution offering a fresh approach to rewards, fully customizable and easy to plug
into existing brand programs, delivering instantly downloadable premium content:
• Music
• PC games
• Mobile content
• Software
• eBooks
• Audio books
• Movies (soon available)
• E-vouchers (soon available)
All in one place!
Dedicated to:
• Loyalty programs
• Corporate rewards & incentives
• Sales promotions

3. how does it work?
Products/Services bought Redeem your code for
= Points or Voucher codes great content online
received

4. market drivers
$48B $16B $622 $205
 Amount  Value of  Amount the  Dollar amount
accumulated by unredeemed average that goes
Americans rewards points household earns unredeemed
yearly in annually in loyalty per per household
rewards year
Source Colloquy *2011 Forecast if US Consumer Loyalty Program Points Value . * May 2011

5. some of our clients

6. * final list to be confirmed
some of our leading
content suppliers

7. how it works

8. ™ first-time user-experience
Browse the Download the
Register online Catalogue / Search
1 contact you have
& Enter your 2 a content of your 3
Voucher code selected and ENJOY!
choice

9. Loyalty Programs
Corporate Rewards & Incentives

10. the 3 customization options
The Silver program: The Gold program:
The Bronze program the first club site as a Offers a bespoke digital
Offers TheFirstClub.com co-branded download portal download portal custom
voucher codes redeemable on See more: branded with your Brand’s
the site www.thefirstclub.net logo and messaging

11. the bronze program
• Purchase *ClubCoins and offer voucher codes
branded under thefirstclub.com
• Codes are redeemable at: www.thefirstclub.com
• Access to standard catalog
• Customized registration landing page
• Advertize entire TFC service including all media,
music, mobile, software and games
• No ownership of the End-User database
• Purchasing program:
- Pay-per-voucher
- Uses *ClubCoins, the first club™ Currency

12. the silver program
• Purchase ClubCoins and offer voucher codes
branded under “thefirstclub.com by [your
company]”
• Codes redeemable at:
companyname.thefirstclub.com
• Access to standard or selected catalog
• Skin change allows for different branding options
• Languages can be added
• Shared ownership of the end-user database with
the first club
• Purchasing options:
- pay-per-voucher
- redeem ClubCoins online

13. the gold program
Have your own branded, customized digital
download service
• Skin change to reflect your branding and messaging
(No mention of the first club™)
• Customized currency
• Content is shown using your “points” instead of
ClubCoins
• Freedom to adapt pricing policy to your requirements
• URL of your choice
• Customized banner design
• Customized registration page
• Customized catalog
• Languages can be added to the 12 currently
available
• Full ownership of the end-user database
• Purchasing options:
- pay-per-voucher,
- pay-per-download and
- redemption online options

14. examples of customized designs

15. examples of customized designs

16. Promotions

17. a turn-key solution for promotions
the first club™ offers a simple, cost-effective way to increase the redemption on digital sales
promotions and marketing campaigns. It is as simple as printing a code on your packaging,
inserting a voucher with the product or emailing a code after product registration.
• Fully customizable
You can choose an individual message to be delivered to your customers on a fully-branded,
easily customizable web portal.
• No stock or physical fulfillment required
Businesses simply print a redemption code in their product packs or marketing materials, or send
to the customer via email as an incentive reward. Everything else is handled online by
• the first club™.
• Increased return on investment (ROI)
the first club’s low-cost solution can be easily re-purposed to allow several follow-up promotions,
ensuring maximum ROI for a company’s marketing spend. Since it can also be used in various
markets it is perfect for multi-territories campaigns.

18. a turn-key solution for promotions
• Data collection
While traditional in-box promotions allow limited tracking of customer data, the first club’s
SaaS solution gives you the ability to track every customer’s experience, in order to build a
valuable database of behavioral information - an important asset for future marketing purposes.
• Instant delivery
the first club™ solutions offer instant downloads of millions of choices of digital content with
only a simple code needed, or with customized solutions, in our Client’s own points or miles
currency.
• Fixed fee insurance
the first club™ solution has been approved by Lloyds so we can insure redemption to guarantee
the cost of promotion

19. a turn-key solution for promotions
• Speed-to-market
a custom program can be branded, fully implemented and operational within 45 days and
thefirstclub.com vouchers can be purchased and used in your promotion the same day whereas
traditional promotions can take over a year to build out.
• Customization per retailer
the first club™ full customization enables you to offer different sales promotions for several
brands or retailers easily.
• Digital Rewards Promotion
our team can provide fully customized Facebook & Twitter pages to promote your digital rewards
program to your clients. Available for gold level members only.

20. ™ why use TFC download services?
For your company: For your end-users:
• All digital • Instant rewards
• No inventory or shipping costs • No need to collect a huge amount of points
• Minimized set up cost to be able to access rewards
• Easy to implement • Easy to use
• Plugs into any existing system • Easy to navigate interface, user account
• Swift deployment management, download history, etc.
• Minimized time to market • Wide choice of content to fit any
• Fully customizable consumer’s interest and taste
• Design, catalog of content • Over 34 million choices of content currently
• Multilingual and custom territory catalogs available with more added monthly
• 12 languages to date • Top chart content
• On-going communication with customer • Specific catalogs per country to fit local
specificities
• Capturing customer information/Detailed
• Repeat Reward Opportunities
reporting
• Instantly redeem content or users can
“bank” points for better content to be
redeemed later

21. contact
THANK YOU
Jill Goldworn Denis Huré
President C.E.O.
jill@thefirstclub.com denis@thefirstclub.com
T. + 1805 688 0344 T. +44 203 551 97 22
M. + 1 805 350 4344 M. +44 7802 31 84 78
For more information please visit:
Our B2B site @ www.thefirstclub.net
Our consumer site @ www.thefirstclub.com
www.tlagency.com